Pick Up the Phone and Sell - by Alex Goldfayn (Hardcover)

About the Book

"In a digital world when everyone gets more email and text than they can process, the single most effective way to sell to customers remotely is over the phone. Unfortunately, many sales professionals lack the confidence and technique to do this effectively. Just Pick Up The Phone is a definitive resource for multiple generations of salespeople, teaching them how to quickly and easily leverage phone calls to drive sales. Goldfayn expects that salespeople will get 20-30% of their pre-pandemic meetings back. But the remaining 70-80% of their customers will need to be sold to remotely. Their most powerful and overlooked tool is their phone"--

Book Synopsis

Unlock the power of a simple phone call to boost your sales with guidance from a world-renowned expert

In Pick Up The Phone and Sell: How Proactive Calls To Customers and Prospects Can Double Your Sales, sales expert, consultant, and Wall Street Journal bestselling author Alex Goldfayn delivers a comprehensive roadmap to one of the most important weapons in any salesperson's arsenal: the phone.

From the author of Selling Boldly and 5-Minute Selling, the book teaches you techniques to supercharge your sales by making the proactive call the tip of your selling spear. In addition to critical advice on how to call people you don't know, this timely and important book includes:

• A thorough introduction to the power of a proactive phone call and links to free call planners and trackers at goldfayn.com
• Direction on how to use text messaging as an adjunct to phone sales
• Instructions on the appropriate role of social media, including LinkedIn, in boosting telephone sales
• Guidance on how to stop being afraid of phone calls and how to effectively warm up any cold call.

Perfect for new and experienced salespeople alike, who are more comfortable with email, videoconferencing, social media, and text than they are with the telephone, Pick Up The Phone and Sell is an indispensable guide to one of the most important and lucrative tools in the selling profession.

From the Back Cover

Do you know who is afraid to pick up the phone and call their prospects and customers? Your competition!

In the selling profession, only the phone is universally understood to be the key to success and, at the same time, so widely avoided. Many salespeople even dread it. That's why I wrote Pick Up The Phone And Sell--to arm you with a quick and simple guide for attaining significant sales growth by proactively calling your customers and prospects.

Get good at using the phone, and you will be in rare air in the sales profession. Because the great majority of salespeople are not very good at using the phone. I'd say 90% of salespeople are reactive. We're very good at answering the phone and solving problems. But not many of us regularly pick up the phone to call customers and prospects proactively, when nothing is wrong. And yet:

• This is where relationships are built
• This is where trust is formed
• This is where you get to help your customers more, and expand your business with them
• This is where the money is made

Among my clients, the salespeople who most often proactively call customers and prospects are the most successful salespeople in their organizations.

--Alex Goldfayn
www.Goldfayn.com

About the Author

ALEX GOLDFAYN is a sought-after keynote and workshop speaker on sales growth and the principal of The Revenue Growth Consultancy, which grows the annual sales of client companies by an average of 20%. He is the Wall Street Journal bestselling author of 5-Minute Selling and Selling Boldly, as well as The Revenue Growth Habit and Evangelist Marketing.