Political Campaign Communication - (Communication, Media, and Politics) 10th Edition by Robert E Denton & Ben Voth & Judith S Trent (Paperback)
About this item
Highlights
- With updates from the 2020 presidential election and a greater focus on social media use, the tenth edition of this text provides a realistic understanding of the strategic and tactical communication choices made during campaigns.
- About the Author: Robert E. Denton Jr. holds the W. Thomas Rice Chair of Leadership Studies in the Pamplin College of Business and is professor in the Department of Communication at Virginia Tech.
- 494 Pages
- Language + Art + Disciplines, Communication Studies
- Series Name: Communication, Media, and Politics
Description
About the Book
With updates from the 2020 presidential election and a greater focus on social media use, the tenth edition of this text provides a realistic understanding of the strategic and tactical communication choices made during campaigns. It features a new art and graphics program and...Book Synopsis
With updates from the 2020 presidential election and a greater focus on social media use, the tenth edition of this text provides a realistic understanding of the strategic and tactical communication choices made during campaigns. It features a new art and graphics program and a new chapter on campaigning for local offices.
Review Quotes
Political Campaign Communication has been my go-to book every semester I have taught Political Communication. The way the book treats political discourse by genres enables the professor to focus each unit on both form/style and content such as themes and strategies. Kudos to the authors on this new and improved edition!
About the Author
Robert E. Denton Jr. holds the W. Thomas Rice Chair of Leadership Studies in the Pamplin College of Business and is professor in the Department of Communication at Virginia Tech. He has degrees in political science and communication from Wake Forest University and Purdue University. In addition to numerous articles, essays, and book chapters, he is author, coauthor, or editor of thirty books, several in multiple editions.
Ben Voth is professor of rhetoric and director of speech and debate at the SMU Dedman College of Humanities and Sciences. He is author of Rwanda Rising: Debate as an Empowering International Pedagogy and the Rhetoric of Genocide: Death as a Text, as well as co-author with Robert E. Denton of Social Fragmentation and the Decline of American Democracy: The End of the Social Contract.
Judith S. Trent was Professor Emerita of Communication at the University of Cincinnati. She was the author of numerous books, book chapters, and journal articles. She wrote and spoke widely on the subject of political campaign communication and was a frequent commentator and analyst on political campaigns and candidates for the ABC, NBC, and CBS television affiliates in Cincinnati, as well as Ohio/Cincinnati newspapers.
