Popular Culture - 5th Edition by Marcel Danesi (Paperback)

About the Book

Danesi's introduction to popular culture takes students through major forms of media to explore a vast array of cultural theories. The fifth edition features updated coverage on social media and digital cultures, including those surrounding memes, video games, virtual reality, ...

Book Synopsis

Danesi's introduction to popular culture takes students through major forms of media to explore a vast array of cultural theories. The fifth edition features updated coverage on social media and digital cultures, including those surrounding memes, video games, virtual reality, and streaming services.

Review Quotes

One of the strongest revisions I've seen in a textbook. It's not just an upgrade; it's a new model ready to hit the road.

This book is now ahead of the competition in how thoroughly it covers new, web-based media.

This new edition has the materials I've been waiting for--particularly virtual reality and gaming.

This text gives an excellent background on where pop culture started and why, and how it has and hasn't changed over various technological mediums. It is clear and easy to follow yet challenging for undergrad students.

About the Author

Marcel Danesi is professor of anthropology, semiotics, and communication theory at the University of Toronto. He is the author of several books, including the Concise Dictionary of Popular Culture.