Practical Marketing for Your School Library - by C L Mansfield (Hardcover)

About the Book

Provides librarians and teachers with innovative ideas for producing a marketing plan, newsletters, social media marketing, library programming.

Book Synopsis

Provides librarians and teachers with innovative ideas for producing a marketing plan, newsletters, social media marketing, library programming, and more to position the libraryas an essential resource.

Is your school library struggling to gain visibility within your school and community? Marketing Your School Library provides librarians with the strategies and tools needed to develop a comprehensive marketing plan that will raise awareness and drive student engagement and colleague collaboration. This practical, easy-to-implement guide goes beyond traditional library promotion to deliver innovative, low-cost ideas for creating standout newsletters, social media campaigns, and event-based programming that will position your library as an indispensable hub of learning and discovery within your school community.

- Discover how to leverage data and feedback to understand your target audience and craft compelling messaging that resonates.
- Master the art of visual branding to make your library pop, both online and in-person.
- Utilize cost-effective digital marketing tactics to reach students, staff, and families where they are.
- Build a calendar of engaging, curriculum-aligned library events and activities that get everyone excited about what your library has to offer.

With this roadmap in hand, you'll be empowered to transform your library into a vibrant, must-visit destination that elevates teaching and learning throughout your school. Upgrade your marketing game and take your library's impact to new heights!

Review Quotes

C.L. Mansfield's Practical Marketing for Your School Library is an empowering, clear-eyed resource for every school librarian striving to amplify the impact of their work in today's educational landscape. Mansfield bridges the gap between business-savvy strategy and student-centered practice, offering practical tools-like SWOT analyses, user personas, and SMART goals-alongside the deeply human insights that come from years of experience in school libraries around the globe.

This book honors what school librarians already know: we are not just curators of resources, but essential connectors, storytellers, and advocates. Whether you are starting from scratch or refining a robust program, Mansfield equips you with both the language and the framework to communicate your library's value in terms your stakeholders will understand.

At a time when school libraries face both unprecedented challenges and opportunities, Practical Marketing for Your School Library is a timely guide to strategic visibility, community-building, and educational impact. I recommend it wholeheartedly.

Corinna Mansfield's Practical Marketing for Your School Library bridges the worlds of professional librarianship and strategic marketing. Drawing on her dual expertise as both an experienced international school librarian and a marketing professional, Mansfield delivers a resource that is both practical and transformative. What sets this book apart is its integration of proven business marketing principles with the unique context and challenges of school libraries.

The comprehensive approach-from understanding stakeholders and creating distinctive brand identities to measuring impact through data-driven analysis-provides librarians with immediately applicable strategies to elevate their library's visibility and value.

Libraries are more important than ever, and this book will help provide a roadmap for librarians seeking to position themselves as indispensable centers of learning within their school communities.

Every practicing school librarian needs a copy of Practical Marketing for Your School Library. We need to reach our various audiences who have the power to support or end our programs. It has always been necessary, but in the current times it is essential we know how to do it.

In a step-by-step approach, Mansfield guides us all the way. Starting with taking an honest look at our program and how it is perceived by our different stakeholders, she explains the need for a formal marketing plan and the various tools and concepts to use in creating one.

Practical Marketing for Your School Library is the whole package to help your library grow and thrive no matter the political climate.

About the Author

C. L. Mansfield is an international school librarian with over 15 years of experience working at schools all over the world. She currently lives and teaches in Hong Kong.