Practice Makes Culture - by Ronica Roth & Christine Hudson (Paperback)

Book Synopsis

Transform your organization when most change efforts fail.

After decades of organizational transformation efforts, the failure rate remains stubbornly high: over 70%. What's missing? The human element.

In Practice Makes Culture, you'll discover why most transformations still fail and how to ensure yours succeeds by addressing what other approaches miss: the emotional dynamics, hidden narratives, and everyday behaviors that truly shape your organization.

This practical guide introduces a powerful framework centered on three critical focus areas:

- Elephants: Address the emotional aspects of change, recognize diverse perspectives, and tackle difficult conversations that most leaders avoid.
- Ownership: Create transformation that people actually want by ensuring those affected by change are the ones steering it.
- Practice: Transform meetings into powerful practice fields for cultural change through consistent, daily reinforcement of desired behaviors.

Whether you're helping your humans grapple with GenAI (everywhere), helping turn around a business or department, or building a learning organization, you'll learn how to create lasting change that delivers both better business results and happier humans. Filled with practical templates, facilitator guides, and real-world case studies, this book translates cutting-edge research into actionable practices you can implement immediately.

Don't settle for another failed transformation. Create a culture where continuous improvement and positive change become organizational habits--where your teams deliver with confidence, quality, and joy

About the Author

Ronica Roth is a transformation expert dedicated to revolutionizing how organizations work. As co-founder of The Welcome Elephant consultancy, she helps leaders build thriving cultures where both business results and human potential flourish. With deep expertise in product management, business agility, and organizational change, Ronica brings a unique perspective shaped by her certification as a Leadership Circle practitioner and her distinguished background as a Certified Scrum Trainer Emeritus. Her approach is informed by an MS in Journalism from Northwestern University and enriched by her earlier career in newspapers, giving her exceptional skills in storytelling and communication crucial for effective organizational change. Based in Boulder, Colorado, Ronica embodies the collaborative spirit she champions professionally--whether skiing mountain slopes, playing team sports, or building communities that celebrate authentic expression and connection.

Christine Hudson is a transformation strategist who bridges technology and human systems to create high-performing organizations where people thrive. As co-founder of The Welcome Elephant consultancy, she translates complex organizational challenges into practical, actionable change practices. With a background in enterprise technology, product development, and organizational change, Christine brings technical precision to the art of culture change. Her computer science and mathematics education (BS from Colorado State University) combined with over a decade of experience in helping large organizations transform helps her design transformation frameworks that work in real-world environments. A polyglot in both human and programming languages, Christine applies her multilingual mindset to help leadership teams communicate more effectively across organizational boundaries. Her facilitation work spans Fortune 500 companies to nonprofit boards, demonstrating her versatile approach to creating sustainable change. Based in Fort Collins, Colorado, Christine's adventurous spirit--evidenced through sailing, climbing, and mountain sports--mirrors her fearless approach to guiding organizations through the challenging terrain of meaningful transformation