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Premier Protein 30g Protein Shake - Chocolate
$26.99 ($0.20/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
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About this item
Highlights
- 30g Protein
- 160 Calories
- 1g Sugar
- 24 Vitamins & Minerals, No Artifical Colors, Gluten Free, Koesher
- Low Fat
- Recipiant of the American Master of Taste of Gold Medal for Superior Tasting
Description
Each Premier Protein Shakes contains 30 grams of protein, complete with all of the essential amino acids, 1g sugar, 4g carbs, 160 calories, 24 vitamins & minerals, and is also low in fat. We use proprietary blend of milk protein, casein and whey protein in our shakes to help fuel muscles quickly and for several hours to help support your goals. Enjoy shake as a meal replacement or a healthy snack. They are perfect for the breakfast on-the -go and afternoon snack, or as a pre-or-post workout fuel. They are delicious as it, but are also highly customizable. Try blending with your favorite fruits and vegetables or a delicious smoothie or adding to cereal or oatmeal.
Serving Size: 11.0 fl oz
Serving Per Container: 12
Amount :
Calories: 160
% Daily Value*
Total Fat 3g4%
Saturated Fat 1g5%
Trans Fat 0g
Cholesterol 20mg7%
Sodium 180mg8%
Total Carbohydrate 5g2%
Dietary Fiber 3g11%
Sugars 1g
Added Sugars 0g0%
Protein 3g60%
Vitamin D 6mcg30%
Calcium 650mg50%
Iron 2.5mg15%
Potassium 320mg6%
Vitamin A 230mcg25%
Vitamin C 46mg50%
Vitamin E 3.8mg25%
Vitamin K 30mcg25%
Thiamin 0.3mg25%
Riboflavin 0.3mg25%
Niacin 4mg25%
Vitamin B6 0.4mg25%
Folate 100mcg25%
Folic Acid 59mcg
Vitamin B12 0.6mcg25%
Biotin 8mg25%
Pantothenic Acid 1.3mg25%
Phosphorus 550mg45%
Iodine 37mcg25%
Magnesium 90mg20%
Zinc 2.8mg25%
Selenium 14mcg25%
Copper 0.3mg25%
Manganese 0.6mg25%
Chromium 8mcg25%
Molybdenum 11mcg25%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
water, milk protein concentrate, calcium caseinate†, cocoa powder (processed with alkali), contains less than 1% of high oleic sunflower oil or soybean oil, natural and artificial flavors, inulin, cellulose gel and cellulose gum, salt, sucralose, acesulfame potassium, carrageenan, tripotassium phosphate, dipotassium phosphate, sodium hexametaphosphate, vitamin and mineral blend (dl-alpha-tocopheryl acetate [vitamin e], zinc glycinate chelate, ferric orthophosphate, vitamin a palmitate, niacinamide, phytonadione [vitamin k1], potassium iodide, cholecalciferol [vitamin d3], copper gluconate, calcium d-pantothenate, manganese sulfate, sodium selenite, biotin, sodium molybdate, folic acid, thiamine mononitrate [vitamin b1], cyanocobalamin [vitamin b12], pyridoxine hydrochloride [vitamin b6] riboflavin [vitamin b2], chromium polynicotinate, magnesium phosphate, sodium ascorbate, †source of protein' '
Allergens & Warnings:
NOTICE: USE THIS PRODUCT AS A FOOD SUPPLEMENT ONLY., DO NOT USE FOR WEIGHT REDUCTION., CONTAINS MILK AND SOY.Dietary Needs: Gluten-Free, Keto Certified
Form: Liquid
State of Readiness: Ready to Drink
Package Quantity: 12
Caffeine claim: Non-Caffeinated
Net weight: 132 fl oz (US)
TCIN: 81858679
UPC: 643843714200
Item Number (DPCI): 094-08-0383
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 14 inches length x 6.1 inches width x 4.9 inches height
Estimated ship weight: 9.777 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
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Guests are saying
The new chocolate protein shake has received mixed feedback from guests, with many expressing disappointment over the change in flavor and texture. While some appreciate the high protein content and convenience, others find the new formulation lacking in taste and sweetness. Guests have highlighted its effectiveness as a meal replacement and its role in supporting dietary needs, particularly for those with specific health conditions. Overall, the shake remains a popular choice for its nutritional benefits, though the recent changes have raised concerns.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 3456 reviews
flavor: 4.35 out of 5
quality: 4.45 out of 5
value: 4.02 out of 5
88% would recommend
120 recommendations
1 out of 5 stars
22 October, 2025
originally posted on https://premierprotein.com
New chocolate flavor is awful
The new chocolate flavor is just awful new purple packaging. Never again
5 out of 5 stars
Thumbs up graphic, would recommend
21 October, 2025Verified purchase
The best chocolate shake ever
My go to protein shake absolutely love if you love chocolate this is definitely for you
1 out of 5 stars
13 October, 2025
originally posted on https://premierprotein.com
I used to buy this product
I have bought this product for years. I do not eat much meat so this product was great to get the nutrition I needed. I tried all the flavors, but I loved the chocolate. When I opened one of the new boxes, I saw that the color and flavor has been changed. "New and improved" was the claim, but I was so disappointed. It wasn't creamy anymore and I couldn't taste the chocolate. So sad they had to change it!!! It no longer supports immune health either!
5 out of 5 stars
13 October, 2025Verified purchase
(no review title)
Taste like chocolate milk!!! Delicious
2 out of 5 stars
11 October, 2025
originally posted on https://premierprotein.com
Chocolate Protein Shakes new purple box
New formula of Chocolate Protein drinks with Purple color taste Terrible. Can we get Refunds on same? It taste soo Bad I cant drink. I loved previous brown box formula. I couldn't drink new formula.
1 out of 5 stars
Thumbs down graphic, would not recommend
8 October, 2025
New Chocolate is Terible. I will toss rest of Box.
New purple Chocolate Protein drink is Terrible. I will have to throw it away. Please replace with previous Chocolate Flavor which I loved.
1 out of 5 stars
8 October, 2025
originally posted on https://premierprotein.com
Awful Flavor to new Chocolate Protein Shakes.
Do Not Like new Chocolate Protein Shakes flavor. Please bring back Previous Chocolate Shakes which I drank on a regular basis. Disappointed that you changed Chocolate Flavor.
1 out of 5 stars
6 October, 2025
originally posted on https://premierprotein.com
Bad Taste Change In The New Chocolate Protein Drink
My husband and I really have loved your Chocolate Premier Protein drink for a long time, but whatever you did to the taste of the new version with the purple accent on the packaging...it is awful! I used to promote the chocolate drink to everyone I know telling them how it is great because you get a great amount of protein and it actually tastes like a chocolate milk shake. Not anymore. Please go back to the old recipe...otherwise...you just lost a customer...and more to come.
1 out of 5 stars
6 October, 2025
originally posted on https://premierprotein.com
They changed something and these SUCK now!
These used to be my favorite and I would drink them every day. Something changed in the ingredients and I can barely choke one down now it's so disgusting. I have a friend who used to drink the vanilla version and has stopped buying them all together because of the change. I will be returning the ones I purchased and looking for a different option.
1 out of 5 stars
6 October, 2025
originally posted on https://premierprotein.com
Will not buy again
Loved the chocolate with 1g of sugar - this new purple box with zero sugar has a very nasty taste and can't drink. Bring back the original chocolate... going to Ensure for now.
5 out of 5 stars
Thumbs up graphic, would recommend
26 September, 2025Verified purchase
Great snack/meal replacement
I drink these for breakfast or when I’m needing a light meal or snack. Very satisfying and filling and full of protein and vitamins.
1 out of 5 stars
25 September, 2025
originally posted on https://premierprotein.com
The new recipe is SO BAD!! /
I constantly purchase this flavor because it's the only protein shake that I like and I needed a way to consume protein and calories because I take a medicine that drastically reduces my appetite. But ever since they changed the recipe it tastes and smells so much worse and cheaper. Im really disappointed because this was my favorite drink. I really hope that they go back to making the previous recipe, or just a better one in general. Otherwise, I'm most likely going to have to find a different protein drink/snack that I like.
1 out of 5 stars
24 September, 2025
originally posted on https://premierprotein.com
Formula Changed - Lost a 10 Year Customer
The formula changed and replaced the premier protein we know and love. The formula in the new purple packaging tastes so odd. Very strong aftertaste. I'm sorry but I'm going to have to find a new brand which is a huge bummer. Chocolate, cafe latte, and chocolate peanut butter were my go tos, but I only could drink 2 of the vase of the new formula and have to throw the rest out. Please bring back the old formula! Signed, a former premier protein addict.
5 out of 5 stars
Thumbs up graphic, would recommend
20 September, 2025Verified purchase
very good protein source
very good protein shake. flavor is better than most and is very filling
5 out of 5 stars
Thumbs up graphic, would recommend
10 September, 2025
tasty, but also satisfying premier protein shake
It's been a long time since I've had the chocolate flavor of this protein shake. Anyways it's really good.
1 out of 5 stars
6 September, 2025
originally posted on https://premierprotein.com
New formula tastes bad
The new chocolate formula tastes bad to me. I live on these due to digestive conditions so this is terrible.
1 out of 5 stars
1 September, 2025Verified purchase
Paid for nothing
I paid for this but never received the product or received a replacement from Target for my missing item.
1 out of 5 stars
31 August, 2025
originally posted on https://premierprotein.com
New recipe taste different
Used to be the only Shake I would drink. Been my breakfast and midday snack for years ever day. Just had first taste of the new recipe in purple container. Has no flavor no sweetness, and a horrible aftertaste that lingers. I buy several cases at a time and will be returning them.
1 out of 5 stars
Thumbs down graphic, would not recommend
29 August, 2025Verified purchase
New Formula is horrid
The new formula doesnt even taste like chocolate.
1 out of 5 stars
29 August, 2025
originally posted on https://premierprotein.com
New chocolate is awful - like the old slimfast shakes
Why did you have to go and ruin a good thing? The new chocolate formula has a slimy mouthfeel that reminds me of the old slimfast shakes. Won't be buying again.