Principles of Cognition - by Eduardo Mercado (Paperback)

About the Book

"An undergraduate/graduate level textbook on cognition/cognitive psychology"--

Book Synopsis

A comprehensive overview of what psychologists now know about the nature of cognition

Principles of Cognition provides students with an invaluable introduction to the modern science of cognition, blending invaluable insights from behavioral and neuroscientific studies of humans and other animals with unique examples, cutting-edge research summaries, and real-world applications. This accessible textbook builds on the legacy of psychologist William James by emphasizing not only the form cognition takes in laboratory research but also the functional dynamics of cognitive processes in everyday life and the ways they vary across individuals and species. Using an integrative approach that highlights the relevance of cognition across psychological disciplines, it engages students by showing how cognition emerges over time, how cognitive abilities can be improved, and how thinking can be upended by something as simple as falling in love.

• Discusses topics in cognition rarely covered by other textbooks, including perception of time and space, consciousness, animal cognition, mathematical and reading skills, emotions, intelligence, generalization, and social cognition
• Emphasizes learning and its interactions with memory and cognition
• Features practical applications from cognitive research in every chapter
• Connects topics across chapters to promote retention and critical thinking
• Draws on the latest experimental, naturalistic, and applied research
• Integrates findings about animals and children with traditional studies of adults to develop a more neurally grounded framework for thinking about the mechanisms of cognition
• An ideal textbook for undergraduate and graduate classrooms

Review Quotes

"Winner of the Most Promising New Textbook Award, Textbook & Academic Authors Association"

About the Author

Eduardo Mercado III is professor of psychology and of ecology, evolution, and behavior at the University at Buffalo, State University of New York, where he is director of the Center for Cognitive Science. He is the author (with Mark A. Gluck and Catherine E. Myers) of Learning and Memory: From Brain to Behavior.