MAGICLIFT TECHNOLOGY: A cushioned band lifts, shapes, and supports without a wire.
MINIMIZER: Full figure minimizer bra reduces bust size by one cup.
CUSTOM FIT: Adjustable straps and hook-and-eye closure with 3 columns & 3 rows increases with size.
MAXIMUM COMFORT: Cotton-blend fabrics wick away moisture for all-day comfort.
DESIGNED IN NEW YORK SINCE 1921: We have over 100 years experience crafting bras for curvy women.
Care Instructions: Machine wash warm. Line dry. Do not bleach.
Coverage: Full Coverage
Closure: Hook & Eye
Strap Type: Adjustable
Back Style: Leotard
Support Level: Firm
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About this item
Fit & style
MAGICLIFT TECHNOLOGY: A cushioned band lifts, shapes, and supports without a wire.
MINIMIZER: Full figure minimizer bra reduces bust size by one cup.
CUSTOM FIT: Adjustable straps and hook-and-eye closure with 3 columns & 3 rows increases with size.
MAXIMUM COMFORT: Cotton-blend fabrics wick away moisture for all-day comfort.
DESIGNED IN NEW YORK SINCE 1921: We have over 100 years experience crafting bras for curvy women.
Care Instructions: Machine wash warm. Line dry. Do not bleach.
Coverage: Full Coverage
Closure: Hook & Eye
Strap Type: Adjustable
Back Style: Leotard
Support Level: Firm
Make wardrobe malfunctions a thing of the past with the plus-size bra that fits seamlessly under any top without pulling or gaping. Minimizer cups combined with wire-free support mean all you feel is comfortable and all you see is a smooth silhouette.
Bra cup construction details: Wireless, Unpadded Cup, Unlined Cup
Coverage: Full
Garment back type: Plain
Package Quantity: 1
Care and Cleaning: Machine Wash, Line Dry or Lay Flat to Dry
TCIN: 89601964
UPC: 889902030625
Origin: imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
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Shipping details
Estimated ship dimensions: 10 inches length x 8 inches width x 0.36 inches height
Estimated ship weight: 0.262 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: Glamorise
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
This bra has garnered positive feedback for its comfort, fit, and support, making it a favorite among guests. Many appreciate its ability to minimize bust size while providing adequate coverage without underwires. The material is often praised for its softness, and the design is noted for its stylish appeal. However, some guests have experienced issues with sizing and minor discomfort, indicating a need for careful selection when ordering.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2
4.2 out of 5 stars
784 star ratings
4.2 out of 5 stars with 784 reviews
Minimizer bra
5 out of 5 stars
Irene S. - 3 days ago
originally posted on Glamorise
Very comfortable. Good support. Straps stay in place.
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Truly comfortable!
5 out of 5 stars
Vivian E. - 4 days ago
originally posted on Glamorise
Being well endowed it can be difficult to find a bra that does the job of supporting the girls comfortably. This one does just that and looks nice to boot.
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Love my bra!
5 out of 5 stars
Andrea M. - 7 days ago
originally posted on Glamorise
This is not the first time I have ordered this style but this time I needed a smaller size. Bra fits well and came quickly- it does a nice job of minimizing larger breasts. I’m ordering another one too!
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Great bra. Loving how it reduces the cup size.
5 out of 5 stars
Cindy L. - 17 days ago
originally posted on Glamorise
I love how this bra reduces my bust size. Looks so much better under tops that are a bit clingy.
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Best Bra Ever!!
5 out of 5 stars
robin k. - 20 days ago
originally posted on Glamorise
My 1st bra without an underwire. What a delight!! Not once during the day do I have to adjust myself within the cups. No more powder necessary under the boobs, as it is full coverage. Low cut tops won't work with this bra, but I don't care. Ripping the bra off the minute you arrive home is no longer my routine. It is that comfortable. I have had to buy specialty bras for 50 years. Currently purchased this bra in a 36 I, to fit my 5"2" 135# frame. I was seriously considering breast reduction surgery until I found this beauty. I often looked at ads touting lift for large breasted women, only to find they don't come in a cup size. They offer the XXL to accommodate my girls. Basically putting me in the same bra they would sell to someone fitting a 42 C. Not even close!!! Thank you Glamorize!! Thank you.
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Great bra
5 out of 5 stars
SUE B. - 23 days ago
originally posted on Glamorise
Ir have this bra before and they are literally the only ones that work for me. Love them but want more colors than you offer please!!!
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really works!!
5 out of 5 stars
Allison C. - 25 days ago
originally posted on Glamorise
I really love this bra!! Try it!! You won't regret it!!
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Magic lift minimizer
5 out of 5 stars
Maria D. A. - 27 days ago
originally posted on Glamorise
The style of this bra is very supportive and comfortable. It allows me to move freely and feels like I’m not wearing anything.
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Perfect fit
5 out of 5 stars
Linda B. - 28 days ago
originally posted on Glamorise
After decades of searching I’ve found your entire line fits me best. Thanks!
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Magic Lift Minimizer Bra Cafe
5 out of 5 stars
Rosalie C. - 28 days ago
originally posted on Glamorise
The best Glamorise bra yet. This is my third Glamorise bra i have tried . I liked it so much that a bought a 2nd one. This is the only bra that gave me decent support.
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bra
4 out of 5 stars
Sandra M. - 1 month ago
originally posted on Glamorise
very c very comfortable. Great coverage. I incorrectly ordered a larger size however, I am wearing my bra.
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Too small cup
1 out of 5 stars
helene e. - 1 month ago
originally posted on Glamorise
The sports bras fit but this minimizer in same size had me spilling out all over.
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Minimizer
5 out of 5 stars
Denise R. - 1 month ago
originally posted on Glamorise
This is the best bra I've purchased in a long while. Fits perfectly.
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Fits great. Very comfortable
5 out of 5 stars
Sally H. - 1 month ago
originally posted on Glamorise
She loves her new bra. It's lifts the girls up where they should be!
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Minimizer bra
5 out of 5 stars
Alice K. - 1 month ago
originally posted on Glamorise
I like the feel of the material and comfort of it. Bought 2 more to replace others that just don't do what they said. I might even try one size smaller next time.
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Bra
5 out of 5 stars
Sandra A. - 2 months ago
originally posted on Glamorise
Love it took at least 2”” off my bust! I will definitely buy more.
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Magic lift
3 out of 5 stars
Catherine P. - 2 months ago
originally posted on Glamorise
I was disappointed. There is something sharp on the back of the band. It pokes into my back. Also without underwire, the sides of the cups aren't held in and the bra doesn't seem to look like a reduced cup size on me.I really wish it worked like most of the reviews claim. I will probably return.
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New bra for me
5 out of 5 stars
Davina M. - 2 months ago
originally posted on Glamorise
Really like this bra . No bulge at the top of the bra cups
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Great minimizer
5 out of 5 stars
Debra B. - 2 months ago
originally posted on Glamorise
It does everything the ads promised! Very comfortable and my tops look to much better while wearing thus bra
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Wonderful!! Where have u been all my life!!
5 out of 5 stars
Diana C. - 2 months ago
originally posted on Glamorise
This bra fit perfect..minimizes beautifully!! I had originally ordered beige..now I just ordered it in black! I am very happy w this bra fits true to size!