$44.25 sale price when purchased online
$59.00 list price
Target Online store #3991
About this item
Fit & style
- MAGICLIFT TECHNOLOGY: A cushioned band lifts, shapes, and supports without a wire.
- POSTURE BACK: Crisscrossed design pulls your shoulders back to improve your posture.
- FRONT CLOSURE: Hook-and-eye closure with 2 columns & 5 rows increases with size.
- CUSTOM FIT: Wide, cushioned straps adjust to your fit.
- DESIGNED IN NEW YORK SINCE 1921: We have over 100 years experience crafting bras for curvy women.
- Care Instructions: Machine wash warm. Line dry. Do not bleach.
- Coverage: Full Coverage
- Closure: Hook & Eye
- Strap Type: Adjustable
- Back Style: Posture Back
- Support Level: Firm
And hello to wire-free support, front-to-back. Not only does our front-close, posture-back bra make things a little easier, but it makes things a little smoother, too.
Sizing: Womens Plus
Material: 40% Polyamide, 30% Polyester, 20% Cotton, 10% Elastane
Fabric Name: Knit
Garment Style: Front Hook and Loop Fastener
Support Level: High Support
Garment Details: Adjustable Strap, Padded Straps, Wide Straps
Bra cup construction details: Wireless, Unpadded Cup, Unlined Cup
Coverage: Full
Garment back type: Plain
Package Quantity: 1
Care and Cleaning: Machine Wash, Line Dry or Lay Flat to Dry
TCIN: 90018970
UPC: 889902112857
Origin: imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 10 inches length x 8 inches width x 0.3 inches height
Estimated ship weight: 0.225 pounds
item ships from third party seller: Glamorise
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Guests also viewed
Discover more options
Related Categories
Guests are saying
This bra offers a unique combination of comfort and support, making it a great choice for everyday wear. Many guests appreciate the front closure design, which simplifies putting it on, and the back support that alleviates shoulder strain. While some guests experienced sizing issues and wished for additional padding, the overall sentiment leans towards satisfaction with its fit and functionality. It's a versatile option for those seeking a wireless bra that prioritizes comfort and posture support.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.0 out of 5 stars with 209 reviews
comfort: 1 out of 5
sizing: true to size
value: 1 out of 5
0% would recommend
1 recommendations
MagicLift Front-Closure Posture Back Bra Blue
2 out of 5 stars
Susan T. - 6 days ago
originally posted on Glamorise
This bra is very pretty. The clasps on the back of the straps caused tremendous itchiness on my back. I returned the bra.
Wrong Choice
4 out of 5 stars
Celeste C. - 6 days ago
originally posted on Glamorise
Nice! I like the back support, but wrong style for me. I found the front closure awkwardly tight. Maybe I need to size up on this one.
Real Magic lift
5 out of 5 stars
- 10 days ago
originally posted on Glamorise
❤️❤️❤️❤️❤️ love them! Definitely a keeper, they arrived in no time at all, very comfortable and the front closure makes it much easier to put on and take off.
Best ever
5 out of 5 stars
Ilene S. - 10 days ago
originally posted on Glamorise
Fits great love the color looks fantastic under tees
Front Close Bra
5 out of 5 stars
Kathleen T. - 12 days ago
originally posted on Glamorise
This style bra is all I wear. How about making it in red?
Buyer, Heather
1 out of 5 stars
Heather K. - 13 days ago
originally posted on Glamorise
I am a first time glamorise client and was super excited to get my new bra. Unfortunately for me I have been terribly disappointed with it. I have found it to be very uncomfortable. I have worn it twice since purchase and both times same uncomfortable feeling. Rolls up terribly bad under my breasts and for a front close there is consideration of breasts. I would not recommend this particular bra. Was disappointed with the support I thought it would provide as well.
Excellent Support with no wires
5 out of 5 stars
Joann D. - 14 days ago
originally posted on Glamorise
This bra is so comfortable and supportive. I love front-close bras because they are easier yo get on and off with a bad shoulder. It is extremely supportive without an underwire, which I detest. These are the best bras ever!
Best bra ever!
5 out of 5 stars
Patricia P. - 25 days ago
originally posted on Glamorise
I have a horrible time finding a bra strap that isn’t constantly falling off my shoulders!! This is the most aggravating thing about Bras for me!!! But so far this one has not slipped off my shoulders. I love the way the back is. Only thing is it will show with some of my summer dresses & tops. I’m thinking of trying another style that hopefully won’t show Maybe you can make a suggestion??Thank you 🤗
Doesn't work with most shirts
1 out of 5 stars
Robin C. - 2 months ago
originally posted on Glamorise
I am disappointed in the bra design. The band/cup fit well,but with no lining in the cups and the well defined seaming, I could not wear the bra with t-shirts,or any dress blouses I owned. I even tried it with a 1/4 zip sports top,thinking the thicker material would hide things, nope. I really hope to see lining/thin padding added- would definitely try it again,esp since the front closure and posture support back was nice.
Comfy!
4 out of 5 stars
Heather C. - 3 months ago
originally posted on Glamorise
Lightweight and comfortable and no underwire! Smooths around the side and back. May need to size up.
This bra doesn't offer the support that I expected. After washing a few times, it died. Lasted about one month. I expected more for the price.
1 out of 5 stars
Thumbs down graphic, would not recommend
Front close bra - 3 months ago, Verified purchaser
Front hook, no wire bra. I liked the ease of fastening, however, the straps were irritating and didn't offer the support or life expectancy I expected. Pricey for a bra that lasted only 1 months.
1 reply from Glamorise team - 21 days ago
Thank you for your feedback. We're so sorry to hear that this style didn't provide the support and durability you were looking for. We're more than happy to help you find another Glamorise bra that suits your needs. Please feel free to reach out to us directly for assistance or with any further questions. We're here to help!
Wonderfully Comfortable!
5 out of 5 stars
Sherrill O. - 6 months ago
originally posted on Glamorise
O purchase a front closure Posture Bra and found it to tb the best bra I've ever owned. No bulging at the sides, helps with the posture and fits like a glove. Thank you!
Not what I expected
1 out of 5 stars
Toni S. - 9 months ago
originally posted on Glamorise
I was very excited to receive this bra because I have to admit I have gone past the size of my current bras and really needed something more comfortable. I was excited to see the back support of this bra the thickness of the straps and the full coverage. So I immediately paid the money and anxiously waited it's arrival. I open the package and saw the color of the bra was not as plush as what I had seen online. I noticed the material was a little rough but I tried it on anyway. And like I thought the rock was a bit itchy and was a bit ill fitted. I felt the front closure could have been a little bit more sturdy as it sort of folded or just did not look as clean and straight as it did on the model. So overall I disliked the bra and don't feel I would order another
Love the support!
4 out of 5 stars
Lisa B. - 1 year ago
originally posted on Glamorise
I really like the support and the front closure. My only request would be a softer fabric covering the base of the band.
Bra, magic lift front closure
5 out of 5 stars
Karen M. - 1 year ago
originally posted on Glamorise
I like the fit of it, and it supports me very well.
Excellent Bra
5 out of 5 stars
Jill T. - 1 year ago
originally posted on Glamorise
It is just what I was looking for, front closure, lift and back support
I may return both sizes
3 out of 5 stars
Katherine W. - 1 year ago
originally posted on Glamorise
I ordered first in size 36 then in a 38. Both are very stiff and with the 38 the seam across the breast is lumpy, wrinkled and very obvious under whatever top I wear. I am washing both now and if there is no improvement will return them. The concept is great, back support, front close but not comfortable.
I already ordered another!
5 out of 5 stars
Veronika K. - 1 year ago
originally posted on Glamorise
Got a 38H and it fit! Design is very smooth, minimalist, with great coverage and easy front closure.
I will never purchase another one.
3 out of 5 stars
Carol M B. - 1 year ago
originally posted on Glamorise
The bra fits but it doesn't hide all of the back skin like I thought it would. I'm just semi pleased with it. I will never purchase another one.
Bra
3 out of 5 stars
Lisa N. - 1 year ago
originally posted on Glamorise
The cups are too small. I ordered a 38 J meaning that the cups should be bigger I could not wear it I gave it to my sister who wears a 38 C and the cups were too small for her also. I will be sending this bra back for a full refund. I give it a three stars because it's a beautiful color. But it does not work for me.