$44.25 sale price when purchased online
$59.00 list price
Target Online store #3991
About this item
Fit & style
- MAGICLIFT TECHNOLOGY: A cushioned band lifts, shapes, and supports without a wire.
- POSTURE BACK: Crisscrossed design pulls your shoulders back to improve your posture.
- FRONT CLOSURE: Hook-and-eye closure with 2 columns & 5 rows increases with size.
- CUSTOM FIT: Wide, cushioned straps adjust to your fit.
- DESIGNED IN NEW YORK SINCE 1921: We have over 100 years experience crafting bras for curvy women.
- Care Instructions: Machine wash warm. Line dry. Do not bleach.
- Coverage: Full Coverage
- Closure: Hook & Eye
- Strap Type: Adjustable
- Back Style: Posture Back
- Support Level: Firm
And hello to wire-free support, front-to-back. Not only does our front-close, posture-back bra make things a little easier, but it makes things a little smoother, too.
Sizing: Womens Plus
Material: 40% Polyamide, 30% Polyester, 20% Cotton, 10% Elastane
Fabric Name: Knit
Garment Style: Front Hook and Loop Fastener
Support Level: High Support
Garment Details: Adjustable Strap, Padded Straps, Wide Straps
Bra cup construction details: Wireless, Unpadded Cup, Unlined Cup
Coverage: Full
Garment back type: Plain
Package Quantity: 1
Care and Cleaning: Machine Wash, Line Dry or Lay Flat to Dry
TCIN: 90019022
UPC: 889902113342
Origin: imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 10 inches length x 8 inches width x 0.36 inches height
Estimated ship weight: 0.288 pounds
item ships from third party seller: Glamorise
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This bra offers a unique combination of comfort and support, making it a great choice for everyday wear. Many guests appreciate the front closure design, which simplifies putting it on, and the back support that alleviates shoulder strain. While some guests experienced sizing issues and wished for additional padding, the overall sentiment leans towards satisfaction with its fit and functionality. It's a versatile option for those seeking a wireless bra that prioritizes comfort and posture support.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.0 out of 5 stars with 209 reviews
comfort: 1 out of 5
sizing: true to size
value: 1 out of 5
0% would recommend
1 recommendations
MagicLift Front-Closure Posture Back Bra Blue
2 out of 5 stars
Susan T. - 3 days ago
originally posted on Glamorise
This bra is very pretty. The clasps on the back of the straps caused tremendous itchiness on my back. I returned the bra.
Wrong Choice
4 out of 5 stars
Celeste C. - 4 days ago
originally posted on Glamorise
Nice! I like the back support, but wrong style for me. I found the front closure awkwardly tight. Maybe I need to size up on this one.
Real Magic lift
5 out of 5 stars
- 7 days ago
originally posted on Glamorise
❤️❤️❤️❤️❤️ love them! Definitely a keeper, they arrived in no time at all, very comfortable and the front closure makes it much easier to put on and take off.
Best ever
5 out of 5 stars
Ilene S. - 7 days ago
originally posted on Glamorise
Fits great love the color looks fantastic under tees
Front Close Bra
5 out of 5 stars
Kathleen T. - 9 days ago
originally posted on Glamorise
This style bra is all I wear. How about making it in red?
Buyer, Heather
1 out of 5 stars
Heather K. - 10 days ago
originally posted on Glamorise
I am a first time glamorise client and was super excited to get my new bra. Unfortunately for me I have been terribly disappointed with it. I have found it to be very uncomfortable. I have worn it twice since purchase and both times same uncomfortable feeling. Rolls up terribly bad under my breasts and for a front close there is consideration of breasts. I would not recommend this particular bra. Was disappointed with the support I thought it would provide as well.
Excellent Support with no wires
5 out of 5 stars
Joann D. - 12 days ago
originally posted on Glamorise
This bra is so comfortable and supportive. I love front-close bras because they are easier yo get on and off with a bad shoulder. It is extremely supportive without an underwire, which I detest. These are the best bras ever!
Best bra ever!
5 out of 5 stars
Patricia P. - 23 days ago
originally posted on Glamorise
I have a horrible time finding a bra strap that isn’t constantly falling off my shoulders!! This is the most aggravating thing about Bras for me!!! But so far this one has not slipped off my shoulders. I love the way the back is. Only thing is it will show with some of my summer dresses & tops. I’m thinking of trying another style that hopefully won’t show Maybe you can make a suggestion??Thank you 🤗
Perfect Fit
5 out of 5 stars
Avis W. - 3 months ago
originally posted on Glamorise
This bra fits me perfectly. I have been wearing a front closure sports bra for a while. I knew it was time to get a regular everyday front closure bra due to the arthritis in my shoulders. So this is perfect to put on due to my shoulders, I just have to place the enclosure on top of my breast to close it. I then bend forward to stuff my big girls in and adjust accordingly. This makes it very easy. and comfortable.
This bra doesn't offer the support that I expected. After washing a few times, it died. Lasted about one month. I expected more for the price.
1 out of 5 stars
Thumbs down graphic, would not recommend
Front close bra - 3 months ago, Verified purchaser
Front hook, no wire bra. I liked the ease of fastening, however, the straps were irritating and didn't offer the support or life expectancy I expected. Pricey for a bra that lasted only 1 months.
1 reply from Glamorise team - 18 days ago
Thank you for your feedback. We're so sorry to hear that this style didn't provide the support and durability you were looking for. We're more than happy to help you find another Glamorise bra that suits your needs. Please feel free to reach out to us directly for assistance or with any further questions. We're here to help!
magic lift
5 out of 5 stars
karen h. - 7 months ago
originally posted on Glamorise
the bra fits perfectly and the straps stay up which is usually a problem for me
Comfortable with great support.
5 out of 5 stars
Jane M. - 7 months ago
originally posted on Glamorise
I love this bra. It is very comfortable and gives great support too. Highly recommend.
Front closure posture bra
5 out of 5 stars
Mary C. - 9 months ago
originally posted on Glamorise
The first no wireless that is comfortable and good fit ! I have woken it 4 times, will see how it washes up. I love it!
new bra
5 out of 5 stars
Linda H. - 9 months ago
originally posted on Glamorise
it is very comfortable but I ordered a cup size too bid so sending it back for smaller size.
Back relief with support
5 out of 5 stars
Marian K. - 9 months ago
originally posted on Glamorise
As a large busted woman, I find it hard on my back and shoulders. This posture back bra helps relieve the back pain and is very supportive. Front closure is also helpful. I love it so much I got it in every color! 10 out of 10 recommend!
Bras fit my daughter perfect !
5 out of 5 stars
Latosha G. - 9 months ago
originally posted on Glamorise
I am very happy to have shopped with you, my daughter can't find her size in stores , when the 4 I bought her arrived they fit her perfectly. Will be coming her for my self and my other daughter.
Elegant fit
5 out of 5 stars
Vicki A. - 9 months ago
originally posted on Glamorise
I love it and now I'm sorry that I bought two other bras from you that are not this one. I didn't know my correct size so I messed up with my first two orders and then I didn't keep the receipts. Darn it because I know they're within the last 60 days.
Not a fan
2 out of 5 stars
Sharla R. - 10 months ago
originally posted on Glamorise
It is to thin. The shoulder straps aren’t comfortable at all
Amazing
5 out of 5 stars
Donna B. - 10 months ago
originally posted on Glamorise
I can't believe how much support this bra provides! I have gone through many bras looking for the perfect blend of support and comfort. With this bra, my search is finally over! Plus it helped relieve shoulder and back pain and ir didn't cost a lot! I am buying more of them right now!
Not comfortable
2 out of 5 stars
Julie T. - 1 year ago
originally posted on Glamorise
Was not as comfortable as I would like and rubbed against my skin making a mark. Did not like the way it made them pointy. Wanted more minamizing