$8.99 when purchased online
Target Online store #3991
About this item
Highlights
- Featured on Good Morning America as one of Oprah Winfrey's My Favorite Things in 2023!
- Contains 3 resealable packs of 56 wipes, totaling 168 wipes
- Plant-based, moisture-rich wipes made with 96%+ water, moisturizing shea butter, and soothing aloe vera
- Soft and delicate for sensitive skin, including face or irritated skin
- Gentle, soft, thick, and durable for messy faces, sticky hands, bums, and any and all surfaces
- Clinically Proven Hypoallergenic and Dermatologist Approved
- No Sketchy Stuff! No alcohol, fragrance, parabens, PEGs, phthalates
- Made with 100% FSC-certified biodegradable viscose fiber
- Each individual wipe is 6.5 x 7.3 in
Description
Featured on Good Morning America as one of Oprah Winfrey's My Favorite Things in 2023! The PROUDLY Gentle Touch Baby Wipes are your go-to to clean up all of life's little messes. Rely on these multi-tasking wonders to clean up messy bums, sticky hands, food-splashed faces and every curve and crease in between. Pop them in your car, keep them by your changing table or stuff some into dad's backpocket to be ready at all times. Use the resealable golden heart to keep them fresh. When done, toss, don’t flush!
Co-founded by Gabrielle Union and Dwyane Wade, PROUDLY is an affordable baby care line designed for babies of color. Melanated skin of all diverse hues can be more prone to dryness, eczema, and acne and our littlest loves deserve products made with their unique needs in mind. Each product is co-designed by a Black dermatologist who has studied and hand-selected ingredients that nourish melanated skin—and includes absolutely No Sketchy Stuff!—ever. We are proud to be Black-owned, Black-founded, and operated diversely by people of color. Welcome to a world of baby care made for us, by us and a home for you.
Co-founded by Gabrielle Union and Dwyane Wade, PROUDLY is an affordable baby care line designed for babies of color. Melanated skin of all diverse hues can be more prone to dryness, eczema, and acne and our littlest loves deserve products made with their unique needs in mind. Each product is co-designed by a Black dermatologist who has studied and hand-selected ingredients that nourish melanated skin—and includes absolutely No Sketchy Stuff!—ever. We are proud to be Black-owned, Black-founded, and operated diversely by people of color. Welcome to a world of baby care made for us, by us and a home for you.
Scent: Unscented
Health Facts: Phthalate-Free, Paraben-Free, Alcohol-Free, Contains Plant Extracts, Artificial Fragrance-Free, Contains Shea Butter, Non-Toxic, Contains Aloe, No Fragrance Added, Hypoallergenic
Disposability: Do not flush
Sustainability Claims: Biodegradable, Renewable Material
Package Quantity: 168
Features: Dermatologist Tested, Resealable Package, Premoistened
TCIN: 85653793
UPC: 850034546407
Item Number (DPCI): 007-07-0041
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water, glycerin, sodium benzoate, citric acid, ethylhexylglycerin, caprylyl/capryl glucoside, caprylyl glycol, aloe barbadensis leaf juice, butyrospermum parkii (shea butter) oil' '
Allergens & Warnings:
WARNING: KEEP OUT OF REACH OF CHILDREN. DO NOT FLUSH. CAN CLOG PIPES AND SEWERS. TO AVOID THE DANGER OF SUFFOCATION AND CHOKING, PLEASE KEEP PACKAGING AND WIPES AWAY FROM BABIES AND CHILDREN. DO NOT PLACE IN CRIBS, BEDS, CARRIAGES, OR PLAYPENS. DISPOSE OF OUTER WRAPPER IMMEDIATELY. STORE IN A COOL, DRY PLACE. PRODUCT IS BEST BEFORE EXP. DATE. THIS IS NOT A TOY. DO NOT ALLOW CHILDREN TO PUSH FINGERS OR HAND THROUGH OPENING.Shipping details
Estimated ship dimensions: 4.33 inches length x 7.87 inches width x 7.09 inches height
Estimated ship weight: 2.53 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
These baby wipes have garnered positive feedback for their softness, effectiveness, and gentle formulation, making them suitable for sensitive skin. Guests appreciate the clean ingredients, moisture retention, and the adorable packaging. Many have noted that these wipes are a great alternative to pricier brands, providing excellent value. However, some guests mentioned concerns about the size and moisture levels, suggesting a desire for slightly larger and more moist options. Overall, they are highly recommended for both babies and adults.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 122 reviews
gentle on baby: 4.48 out of 5
quality: 4.2 out of 5
softness: 4.38 out of 5
value: 4.08 out of 5
79% would recommend
43 recommendations
Soft, but dry
3 out of 5 stars
MaryBoston - 11 months ago
originally posted on Proudly.com
Got them free with order. They’re thick and soft, but do not have enough moisture in my opinion. They are a little too dry to get a nice clean wipe. Could also be a tad larger.
Awesome wipes
5 out of 5 stars
K.B. - 1 year ago
originally posted on Proudly.com
I love these wipes, they are good quality, and not dry at all.
Pleasantly surprised!
5 out of 5 stars
M. Peterson - 1 year ago
originally posted on Proudly.com
Absolutely love the packaging of this product. I love the dampness of the wipes without them being sudsy or flimsy. I received these for free with my order and I will be buying them again!
Good wipes
5 out of 5 stars
- 1 year ago
originally posted on Proudly.com
Not what I expected or would normally use but they are pretty good
Wipes are wipes!
5 out of 5 stars
Ndidiamaka, T. R. - 1 year ago
originally posted on Proudly.com
Wipes are wipes! WOW, there’s a lot! Thanks so much!
I’m obsessed with these wipes
5 out of 5 stars
Holly - 1 year ago
originally posted on Proudly.com
These wipes are soft and I can accomplish in two wipes what it takes me four when I use pampers. Which is wild because they’re actually a little smaller. My daughter has had no issues!
Perfect wipes!
5 out of 5 stars
Quincie - 1 year ago
originally posted on Proudly.com
These wipes are everything I want in a baby wipe. Clean simple ingredients, allergy friendly, nourishing, and affordable. They work great and I recommend them to all my friends.
Loooooovveeeeee this product but wish they could always be in stock
5 out of 5 stars
Thumbs up graphic, would recommend
Photo lover - 1 year ago, Verified purchaser
Love, love, love, love, love these diaper wipes! We used to use waterwipes for 3 years but realized quickly how much we were overpaying for them and they were just so thin. Tried Millie Moon wipes and they had a very off putting smell and had to return! These are not too thick and not too thin and are just perfect. I just dislike that Target doesn’t keep these in stock at store locations near me and often times run out online. I absolutely love this brand for their quality and values of the company! Very happy with their products and love supporting it!
Great wipes
4 out of 5 stars
Jessica - 2 years ago
originally posted on Proudly.com
These wipes were the first reasonably priced wipes I've found that has not broken out my baby's skin. So moisturizing yet mild. I just wish they were a little bigger. #sweepstakes
Highly recommend
5 out of 5 stars
Thumbs up graphic, would recommend
Boo39 - 2 years ago, Verified purchaser
Gentle. No reaction from my infant's very sensitive skin
Beat product
5 out of 5 stars
Selina - 2 years ago
originally posted on Proudly.com
These have been the best wipes I've ever purchased.
I'm PROUD to purchase this brand!
5 out of 5 stars
Robin - 2 years ago
originally posted on Proudly.com
This is my first time using the baby wipes. I think the are perfect! They are affordable and come in the prettiest packaging. Will buy again!
Strongly Recommend
4 out of 5 stars
Elena - 2 years ago
originally posted on Proudly.com
The only thing I don't like is how the wipes are dispensed otherwise they are perfect very soft and gentle
Awesome baby wipes!!
5 out of 5 stars
Melina - 2 years ago
originally posted on Proudly.com
I've been using these baby wipes for 5 months now and my baby hasn't had any rashes or irritation. We LOVE the shea butter w/ aloe Made in the diapers & the non fragrance.
Proudly wipes
3 out of 5 stars
Thumbs down graphic, would not recommend
Proudly wipes - 2 years ago, Verified purchaser
The way the packaging is makes it hard to take them out quickly.
Go to wipes
5 out of 5 stars
Thumbs up graphic, would recommend
screenname - 2 years ago, Verified purchaser
Great wipes. Effective and gentle. Never takes more than 3 wipes to get a messy diaper cleaned up. These are also non irritating. I have very sensitive skin and always do a test on my skin before using on baby. These are the only wipes that didn't cause redness or burning like so many other "sensitive skin" wipes had.
Saved my little ones bum.
5 out of 5 stars
Thumbs up graphic, would recommend
Blue rabbit - 2 years ago, Verified purchaser
Their products were on clearance so I grabbed what I could to try it out. I am so happy i did! The wipes are a godsend for my baby! He had been having trouble with really bad diaper rashes suddenly so we decided to switch brands. We tried many others but nothing was helping and some even made it worse. When I started using these, it saved my baby! He no longer gets any rashes and you can tell he is relieved cause diaper changes are a breeze again. These will be the only wipes I will be using from here on out! Just wish target had them stocked in store again. can only get them online now :( they can be pricey for such a small pack but anything for my baby. Thank you proudly!!! 💛 Also, I feel like I should mention that because proudly is a brand that is here to help with the specific needs of melanated babies, does not mean non-melenated babies can not use (as per their description 🥰) Try it and see how it works for your baby!
Ineffective
1 out of 5 stars
Thumbs down graphic, would not recommend
angela - 2 years ago
They don't clean up skin very well at all
Moist and scentless
5 out of 5 stars
Thumbs up graphic, would recommend
cherri - 2 years ago, Verified purchaser
Love these wipes so much wish they were still sold in store but it’s worth it to order them online. Very moist. And best scent, or lack thereof, of any I’ve found. Truly smell like nothing and don’t make my hands smell after. Makes up for their lack of size. (Wish they could be a bit bigger.)
Clean ingredients
4 out of 5 stars
Jareea - 2 years ago
originally posted on Proudly.com
I love the ingredients. They get my baby clean with no irritation. I do wish that the wipes had some texture to help grab the poop.