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Why Proudly?

Made for us

Proudly is specially designed with gentle ingredients for the needs of melanin-rich skin, which is more prone to general dryness, eczema, cradle cap & acne.

Made by us

Proudly is diversely run by people of color. Products are co-designed with a Black dermatologist and routines are advised by a Black pediatrician.

Made affordable

Proudly prioritizes high-quality, premium products at affordable prices because the best products for our littlest loves shouldn’t break the bank.

Love our Earth

Proudly makes thoughtful choices about ingredients and packaging and strives to always improve because our children will inherit our Earth.

Moisture-rich goodness

Discover products to nourish sensitive skin—from head to toe.

Moisture layering routine

Soothe & soften your littlest love’s skin & keep them glowing.

Bum care routine

Clean & protect their bum during frequent diaper changes.

Calming bath routine

Gently cleanse their skin without stripping moisture.

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