PROUDLY COMPANY Softening Shampoo - 9 fl oz

"Say ""see ya!"" to drying, all-in-one combo washes! Finally—a shampoo that doesn’t double as a wash! With PROUDLY Softening Shampoo, deeply cleanse developing coils, curls, and waves with our tear-free, low-lathering formula that won’t strip hair of its natural moisture. Designed with gentle-for-baby ingredients to nurture developing coils, curls, and waves. Thoughtfully formulated with moisture-rich goodness to gently cleanse, nourish scalp, soften and define all hair patterns, and improve manageability. Removes dirt, impurities, and residue from the scalp and hair while imparting deep moisture and reviving natural curl pattern. Tear-free, low-lather formula quickly rinses out, resulting in soft feel and enhanced manageability for all curly hair types while promoting a healthy scalp.

ABOUT PROUDLY
Co-founded by Gabrielle Union and Dwyane Wade, PROUDLY is an affordable baby care line centering the needs of Black & Brown babies. Our Hair Care products are formulated for the needs of the tightest textures and are designed with gentle-for-baby ingredients to nourish scalp, define hair patterns, and improve manageability without stripping, drying, or weighing down delicate coils, curls, and waves.

Each product is co-designed by a Black dermatologist, Black pediatrician, and Black chemist who have studied and selected ingredients that work to nurture developing coils, curls, and waves. We demand No Sketchy Stuff! and formulate for the needs of both sensitive baby scalp and delicate, developing baby hair. We thoughtfully add high-quality, functional ingredients at gentle concentrations to make sure products deliver. We are proud to be Black-owned, Black-founded, and operated diversely by BIPOC professionals.

Welcome to a world of baby care made for us, by us and a home for you."