$12.99 when purchased online
Target Online store #3991
About this item
Highlights
- An moisturizing medium-weight conditioner that gently softens, hydrates, and defines developing curly and wavy hair patterns without weighing them down.
- Shea butter, jojoba oil, and murumuru butter provide moisture to define curls.
- Rosemary extract & glycerin nourish the scalp to help promote growth.
- Marshmallow root provides slip & detangles to improve manageability.
- Natural, gentle sweet vanilla scent for a warm, cozy vibe.
- Pediatrician and Dermatologist Approved.
- Tear-free and gentle .
- Clinically Proven Hypoallergenic.
- No Sketchy Stuff! No mineral oil, parabens, PEGs, silicones, sulfates, synthetic fragrance.
Description
Bouncy, lightweight curls & waves! Discover the perfect balance between rich moisture and shiny, weightless hair. With PROUDLY Moisturizing Medium Conditioner, gently soften, hydrate, and define curly and wavy hair patterns without weighing them down. Designed with gentle-for-baby ingredients to nurture developing curls, and waves. Thoughtfully formulated with moisture-rich goodness to nourish scalp, define curls and waves, and improve manageability. Instantly softens, hydrates, and defines curly and wavy hair patterns. Its nutrient-rich formula provides moisture without weighing down curls and promotes a healthy scalp.
ABOUT PROUDLY
Co-founded by Gabrielle Union and Dwyane Wade, PROUDLY is an affordable baby care line centering the needs of Black & Brown babies. Our Hair Care products are formulated for the needs of the tightest textures and are designed with gentle-for-baby ingredients to nourish scalp, define hair patterns, and improve manageability without stripping, drying, or weighing down delicate coils, curls, and waves.
Each product is co-designed by a Black dermatologist, Black pediatrician, and Black chemist who have studied and selected ingredients that work to nurture developing coils, curls, and waves. We demand No Sketchy Stuff! and formulate for the needs of both sensitive baby scalp and delicate, developing baby hair. We thoughtfully add high-quality, functional ingreidents at gentle concentrations to make sure products deliver. We are proud to be Black-owned, Black-founded, and operated diversely by BIPOC professionals.
Welcome to a world of baby care made for us, by us and a home for you."
ABOUT PROUDLY
Co-founded by Gabrielle Union and Dwyane Wade, PROUDLY is an affordable baby care line centering the needs of Black & Brown babies. Our Hair Care products are formulated for the needs of the tightest textures and are designed with gentle-for-baby ingredients to nourish scalp, define hair patterns, and improve manageability without stripping, drying, or weighing down delicate coils, curls, and waves.
Each product is co-designed by a Black dermatologist, Black pediatrician, and Black chemist who have studied and selected ingredients that work to nurture developing coils, curls, and waves. We demand No Sketchy Stuff! and formulate for the needs of both sensitive baby scalp and delicate, developing baby hair. We thoughtfully add high-quality, functional ingreidents at gentle concentrations to make sure products deliver. We are proud to be Black-owned, Black-founded, and operated diversely by BIPOC professionals.
Welcome to a world of baby care made for us, by us and a home for you."
Hair Type: All Hair Types
Product Form: Liquid
Beauty Purpose: Basic Conditioning, Moisturizing
Industry or Government Certifications: EWG Verified
Net weight: 9 fl oz (US)
TCIN: 88958231
UPC: 850034546865
Item Number (DPCI): 007-08-3172
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water/eau, prunus amygdalus dulcis (sweet almond) oil, glycerin, butyrospermum parkii (shea) butter, cetearyl alcohol, glyceryl stearate se, simmondsia chinensis (jojoba) seed oil, dicetyldimonium chloride, astrocaryum murumuru seed butter, rosmarinus officinalis (rosemary) extract, althaea officinalis (marshmallow) root extract, vanillin, triethyl citrate, ethyl butyrate, maltol, dimethylhydroxy furanone, delta decalactone, guar hydroxypropyltrimonium chloride, propylene glycol, sodium phytate, polyquaternium-37, citric acid, ethylhexylglycerin, phenoxyethanol
Shipping details
Estimated ship dimensions: 2.1 inches length x 2.3 inches width x 7.6 inches height
Estimated ship weight: 0.65 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.7 out of 5 stars with 42 reviews
quality: 4.67 out of 5
value: 4.83 out of 5
100% would recommend
7 recommendations
Smells good, soft hair!
5 out of 5 stars
Thumbs up graphic, would recommend
Maria - 7 months ago, Verified purchaser
We’ve used this for our son for ≈a year now. He has lightly curly/wavy hair and we love this brand. It smells absolutely amazing and his hair looks healthy and is super soft! I’m so sad when it goes out of stock for longer periods of time, but thankfully a little bit goes a long way!!
Silky curls after learning the right amount!
5 out of 5 stars
Thumbs up graphic, would recommend
JennyNH - 1 year ago, Verified purchaser
I’m on a bit of a learning curve with my 2yo daughter’s hair. She inherited some beautifully curly hair from daddy, not super tight but it gets frizzy and tangly quickly. I can’t just wash her hair and leave it like my son’s. I got her some leave-in conditioner for curly hair and that works great until she sleeps on it. Then it’s back to frizzy. I found this conditioner and have been playing around with how much to use, and with or without the leave in conditioner. Her hair is still quite fine and growing in, so too much of this and her hair looks greasy. However, as I’m learning the right amount, it leaves her curls silkier and more defined for much longer. I’m enjoying how it’s customizable, more or less, leave in for longer or rinse immediately, and it can even be used as a leave in conditioner. This seems to be an optimal product for curly hair!
A but too heavy for curls and waves
3 out of 5 stars
Thumbs up graphic, would recommend
Tayter - 1 year ago, Verified purchaser
I wouldn’t suggest this for wavy baby hair or barely even curly just because when you rinse it out after everything the hair still feels weighed down and greasy. Definitely moisturizing and has great slip, but be aware of your baby’s hair texture.
It bring out his curls
5 out of 5 stars
Thumbs up graphic, would recommend
Legends Mama - 1 year ago, Verified purchaser
Works well with the shampoo. My son is mixed B/W and has two different textures of hair. It works for us.
Works well and smells great
5 out of 5 stars
Thumbs up graphic, would recommend
DLB - 1 year ago, Verified purchaser
My daughter really enjoys the smell. I like that she can use it as leave in conditioner. It works great for curly wavy hair
Only Conditioner I use.
5 out of 5 stars
Thumbs up graphic, would recommend
A - 1 year ago, Verified purchaser
This does wonders for my hair. I love this brand in general and this leaves my hair weightless and moisturized while letting my natural curls shine. The smell is incredible, I can’t get enough of it. I need this in a giant jug.
(no review title)
5 out of 5 stars
Elena - 1 year ago
originally posted on Proudly.com
I love this conditioner for my little guy's hair. It's a great consistency and I definitely prefer this over other brands.
Super pleased!
5 out of 5 stars
Elena - 1 year ago
originally posted on Proudly.com
I love this conditioner for my little guy's hair. It's a great consistency and I definitely prefer this over other brands.
Conditioner
5 out of 5 stars
Claire - 2 years ago
originally posted on Proudly.com
[This review was collected as part of a promotion.] This is Super moisturizing for curly hair. The scent is so delicious and this keeps hair from getting poofy. I can use this on my hair or my sons. It is a super thick formula that leaves hair feeling and looking healthy.
Smells great & great for gentle hair
5 out of 5 stars
StephyB - 2 years ago
originally posted on Proudly.com
[This review was collected as part of a promotion.] I have been using this conditioner for about a month for my two younger children's hair. My 2 year old son has a thick head full of spiral curls, and my 8 month old daughter hardly has any hair at all. I have been using this conditioner after washing with Proudly shampoo and it leaves my son's curls soft and manageable, and makes my daughter's hair look very healthy. The scent is so sweet and amazing and different than most children's hair care products. I'm so happy I tried this hair care line and will definitely be a return customer.
Makes hair shiny
4 out of 5 stars
Rdj3000a - 2 years ago
originally posted on Proudly.com
[This review was collected as part of a promotion.] I have super dry hair and this conditioner made it super soft and shiny. It has kind of a thinner texture which worried me at first. However, I left it in for a longer period of time to reap the benefits since my hair is so thick and dry. The smell is nice and not too overwhelming. Worked better for me than the shampoo
Smells so good!
5 out of 5 stars
Fran92 - 2 years ago
originally posted on Proudly.com
[This review was collected as part of a promotion.] This smells so good and left my daughters hair very soft and frizz free. Smells like cotton candy but not too sweet, I really like it in combination with the shampoo and detangler. Would recommend and buy again!
Moisturizing conditioner
5 out of 5 stars
Shondj - 2 years ago
originally posted on Proudly.com
[This review was collected as part of a promotion.] Following up with the conditioner really puts the moisture and softness back into the hair after a good cleanse with the shampoo. One of my boys have kinky hair and the other has curly and it’s great for both types. We used a couple of times before review
Great on biracial kids!
5 out of 5 stars
Thumbs up graphic, would recommend
Sunnysherei - 2 years ago, Verified purchaser
WOW! Night and day difference! My daughter is biracial (75% white and 25% Puerto Rican) and my dad’s curls showed up when she was born! I don’t have her hair texture and it’s been a journey to figure out what works. Her hair has been getting matted every day and she cries huge tears when it’s time to brush it out. After ONE use I could easily brush through her curls and they were not matted at all after a full day at pre-school! Wow!
Not what I expected
2 out of 5 stars
BQUALLS - 2 years ago
originally posted on Proudly.com
[This review was collected as part of a promotion.] I got this thinking it would help bring our the curls in my daughters hair but it actually did the opposite! It left her hair very dry! And after reading the back it BOLD stats for BLACK and BROWN hair babies. Needless to say this is not what I wanted for my girls.
Leaves hair so soft!
5 out of 5 stars
dbaxter3 - 2 years ago
originally posted on Proudly.com
[This review was collected as part of a promotion.] This conditioner is amazing! I'm so glad to have found a brand like proudly that makes products for babies that need more than what the market currently offers. We only use this conditioner 1-2 times a week but it restores the softness and moisture almost instantly. Especially, after spending most of the summer in chlorinated waters. I love the scent, it's easy to rinse and leaves my son's hair feeling healthier. My 10 year old daughter also uses it and it works very well for her hair as well.
Wonderful product!
5 out of 5 stars
AliMo - 2 years ago
originally posted on Proudly.com
[This review was collected as part of a promotion.] PROUDLY Moisturizing Medium Conditioner has amazing moisturizing abilities! I absolutely love how this conditioner provides a moisturizing magic and defines curls beautifully! This product smells so good! I definitely recommend this product to those who have littles needing definition and moisture to curls and waves!
Rich and leaves hair soft
5 out of 5 stars
kh03 - 2 years ago
originally posted on Proudly.com
[This review was collected as part of a promotion.] I have been loving the line of PROUDLY products. The Medium Conditioner is hydrating on my toddler's curls and helps with detangling. It has a very nice vanilla scent with a hydrating texture that is rich but not super thick. When using this conditioner I love how it leaves my son's curls soft and hydrated looking.
Moisturizing
4 out of 5 stars
Raph - 2 years ago
originally posted on Proudly.com
[This review was collected as part of a promotion.] My hair looks incredibly shiny, healthy, and vivid thanks to this conditioner, which is also incredibly affordable. My hair is really thick.This conditioner calms all my freezer and smooths my long hair.
Amazing !!
5 out of 5 stars
- 2 years ago
originally posted on Proudly.com
[This review was collected as part of a promotion.] As a mother of three children, it is a struggle to find a good shampoo and conditioner that will leave my children’s hair, soft, shiny and silky until I came across the “proudly “ brand!!! This brand has completely changed the game in hair products for children! The number one thing I absolutely LOVE about this brand is the smell, the smell last in my children’s hair for up to 3 days , insane right !!!! I couldn’t believe it either, I don’t use a lot either, I just put a little drop in each child’s hair and it does the job . Also I should note the way it affects my children’s hai. My children has never had soft and silky hair. They have always had dry hair, plain hair until I started using this in their hair . Their hair is now so pretty looking, it’s SO MUCH easier to brush through now, it’s not a struggle every day to try and get through all of the tangles in their way. I highly recommend this product to anyone that has children of any age!! I rate this product a 5 out of 5 stars any day !!