$9.99 when purchased online
Target Online store #3991
About this item
Highlights
- Featured on Good Morning America as one of Oprah Winfrey's My Favorite Things in 2023!
- Lightly foaming gentle cleanser that washes baby from head-to-toe without stripping delicate melanated skin of its natural moisture
- Natural, light lavender chamomile scent creates a calming environment
- With aloe to soothe and jojoba oil for added moisture
- Tear–free and pH-balanced
- No Sketchy Stuff! No parabens, PEGs, phthalates, sulfates, synthetic fragrance
- Clinically proven hypoallergenic
- Dermatologist approved
- Packaging contains recycled content- packaging made with at least 30% post consumer recycled plastic
Description
Featured on Good Morning America as one of Oprah Winfrey's My Favorite Things in 2023! Packaging contains recycled content made with at least 30% post consumer recycled plastic. The PROUDLY Gentle Baby Wash in Lavender Chamomile is an essential start to a skincare routine for melanated babies. It is a lightly foaming cleanser without harsh ingredients that can strip baby’s delicate skin of its natural moisture. Replenishing jojoba oil moisturizes while aloe soothes irritated or inflamed skin. The lavender chamomile scent is natural and gentle at less than 1% concentration to calm your littlest love (and you!) before bedtime or naptime.
Co-founded by Gabrielle Union and Dwyane Wade, PROUDLY is an affordable baby care line designed for babies of color. Melanated skin of all diverse hues can be more prone to dryness, eczema, and acne and our littlest loves deserve products made with their unique needs in mind. Each product is co-designed by a Black dermatologist who has studied and hand-selected ingredients that nourish melanated skin—and includes absolutely No Sketchy Stuff!—ever. We are proud to be Black-owned, Black-founded, and operated diversely by people of color. Welcome to a world of baby care made for us, by us and a home for you.
Co-founded by Gabrielle Union and Dwyane Wade, PROUDLY is an affordable baby care line designed for babies of color. Melanated skin of all diverse hues can be more prone to dryness, eczema, and acne and our littlest loves deserve products made with their unique needs in mind. Each product is co-designed by a Black dermatologist who has studied and hand-selected ingredients that nourish melanated skin—and includes absolutely No Sketchy Stuff!—ever. We are proud to be Black-owned, Black-founded, and operated diversely by people of color. Welcome to a world of baby care made for us, by us and a home for you.
Scent: Lavender, Chamomile
Suggested Age: Newborn and Up
Health Facts: Paraben-Free, Phthalate-Free, Non-Toxic, Sulfate-Free, Hypoallergenic
Product Warning: Use with adult supervision
Product Form: Liquid
Sustainability Claims: Post-Consumer Recycled Material
Beauty Purpose: Basic Cleansing
Recommended Skin Type: Combination, Dry, Sensitive, Normal
Net weight: 9 fl oz (US)
Features: Dermatologist Tested, Non-Irritating, Non-Drying
TCIN: 86042445
UPC: 850034546926
Item Number (DPCI): 007-08-7492
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water/eau, sodium laurylglucosides hydroxypropylsulfonate, sodium methyl cocoyl taurate, cocamidopropyl hydroxysultaine, sodium bis-hydroxyethylglycinate coco-glucosides crosspolymer, sodium stearoyl lactylate, citric acid, aloe barbadensis leaf juice, simmondsia chinensis (jojoba) seed oil, helianthus annuus (sunflower) seed oil, cocos nucifera (coconut) oil, lavandula hybrida (lavender) oil, anthemis nobilis (chamomile) flower oil, salvia sclarea (clary) oil, polyacrylate crosspolymer-6, potassium sorbate, tocopheryl acetate, sodium benzoate, linalool
Shipping details
Estimated ship dimensions: 7.65 inches length x 1.97 inches width x 1.93 inches height
Estimated ship weight: 0.72 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Buy 1, get 1 50% off select Mustela baby care
3.9 out of 5 stars with 91 reviews
quality: 2.61 out of 5
value: 2.5 out of 5
51% would recommend
31 recommendations
Gave a chemical burn!!
1 out of 5 stars
Thumbs down graphic, would not recommend
Casey - 2 months ago, Verified purchaser
Within minutes of this hitting my babies face she got an immediate chemical burn. I do not use any fragrance in my kids. I got this so they could use it as shampoo and gave her a horrible burn.
Early puberty!
1 out of 5 stars
Slitherin4lyf - 9 months ago
Don’t get your kids lavender products! CAUSES EARLY PUBERTY
Great clean alternative but needs improvement for price
4 out of 5 stars
Thumbs up graphic, would recommend
User - 11 months ago, Verified purchaser
Smells great but not very concentrated so it goes fast
No teary eyes
5 out of 5 stars
Thumbs up graphic, would recommend
Dorybit - 11 months ago, Verified purchaser
Bought this as a “cleaner” alternative to other baby washes. Smells great and my daughter with eczema had no reaction to it! Will buy again! No Teary eyes either!
Watery but smells good
1 out of 5 stars
IJ - 1 year ago, Verified purchaser
Smells good but you have to put a lot on a wash cloth to get it soapy enough. Seems watery and didn’t help my child with their sensitive/eczema after using it for 2 months combined with using the lotion & oil as well.
It sucks
2 out of 5 stars
Thumbs down graphic, would not recommend
LongLeggedQueen - 1 year ago, Verified purchaser
I expected better. Very watery, barely any scent, not much lather. Definitely will not buy again.
Red rash
1 out of 5 stars
Thumbs down graphic, would not recommend
Anja - 1 year ago
My baby got red rashes over her face and body. It’s not gentle soap at all. I tried it on my skin, doesn’t wash well and I feel like it dries out skin. I do not recommend it on sensitive skin.
HUGE WARNING!!!
1 out of 5 stars
Thumbs down graphic, would not recommend
house cleaner - 1 year ago, Verified purchaser
Wish I could give negative stars . So I normally use items like this because of the ingredients. Everyone stay away from it please!!! Not gentle at all a complete lie. They will be seeing us in court.
Broke out
1 out of 5 stars
Thumbs down graphic, would not recommend
Kekee - 1 year ago, Verified purchaser
I wanted to like this product soooo bad. The soap just broke my daughter out so bad her skin was pealing the lotion is great use for myself though
Strongly not recommended
1 out of 5 stars
Thumbs down graphic, would not recommend
MamaNia - 1 year ago, Verified purchaser
My daughter broke out in hives from this. We wanted to give it a try and I was highly disappointed. I honestly don’t even think it should be on shelves!
Disappointing
1 out of 5 stars
Thumbs down graphic, would not recommend
Sadams - 2 years ago
I wanted to like it but I just didn't. It wasn't very sudsy, if you like that in a wash. Didn't feel like it cleaned well and left my daughters hair dry. The fragrance smelled overly synthetic.
1 reply from PROUDLY team - 2 years ago
Hi Sadams, we're sorry to hear your disappointment. Our Gentle Baby Wash was designed with low-foam cleansers since many of those in common products strip the skin of its natural moisture. The lavender chamomile scent is all-natural at a gentle-for-baby concentration of less than 1%—no synthetic or artificial fragrances are used in PROUDLY products. If your daughter's hair felt dry, we recommend switching to our new PROUDLY Softening Shampoo, which will nourish scalp, define the hair pattern, and leaving hair more soft and manageable. Please reach out to customercare@proudly.com should you have any further questions. - Team PROUDLY
Great
5 out of 5 stars
Thumbs up graphic, would recommend
Sherrill - 2 years ago
Grear for my baby’s skin!
Not soapy
1 out of 5 stars
Thumbs down graphic, would not recommend
JM - 2 years ago
It’s not soapy it evaporates once it hits the water. Very thin soap. You have to pump a few times. Only thing nice about the soap is the lavender scent
1 reply from PROUDLY team - 2 years ago
Hi JM! Our Gentle Baby Wash was designed as a low-foaming product as too not strip sensitive baby skin of its natural moisture. To work into a more traditional lather, we recommend wetting a soft wash cloth, using 1-2 pumps, and working into a gentle lather before washing your baby. Hope this helps! - Team PROUDLY
Don't waste your money!!!
1 out of 5 stars
Thumbs down graphic, would not recommend
Savvy - 2 years ago
Did not like the smell and did not lather up. I really wanted to love this product but was disappointed. Even the pump was broken on 3 of their products that I purchased. I will not buy again.
1 reply from PROUDLY team - 2 years ago
Hi Savvy, We are sorry to hear you did not like your experience with our Gentle Baby Wash. The formula is intentionally designed to have low-foam as to not strip dry, sensitive skin of its natural moisture. If any containers were broken in transit, we encourage you to reach out to customer service as it may have occurred in shipping. Please contact customercare@proudly.com if we can be of further assistance. - Team PROUDLY
Dont buy if your baby has asthma
2 out of 5 stars
Thumbs down graphic, would not recommend
Jasmine - 2 years ago, Verified purchaser
It’s okay. I don’t care for the smell and something in it acts up my asthma. I noticed I would need ny inhaler every time I bathed my baby with this, and I’ve never had that issue.
Love this product
5 out of 5 stars
Thumbs up graphic, would recommend
Chell - 2 years ago, Verified purchaser
Although I don't have a baby anymore and I so glad to have something that works on my daughter's skin. She slept so well after bathing and lotioning with it.
Do not buy
1 out of 5 stars
Thumbs down graphic, would not recommend
- 2 years ago, Verified purchaser
Broke my baby out in hive really bad, too harsh for their skin
Don't buy
1 out of 5 stars
Thumbs down graphic, would not recommend
mleistman - 2 years ago, Verified purchaser
Left red rashes on my kids
Perfect baby wash
5 out of 5 stars
Thumbs up graphic, would recommend
SB122 - 2 years ago
We love this Proudly baby wash. It does seem to be very gentle on her skin. It leaves her skin feeling clean, soft, and hydrated - not at all dry or flaky. The fragrance is lovely and soothing. It smells more like the lavender herb than a perfumey lavender. She loves bath time and we love this baby wash. We'll definitely check out more products from the brand.
Lightly scented
4 out of 5 stars
Thumbs up graphic, would recommend
Acira27 - 2 years ago
I received the Gentle Baby Wash in Lavender Chamomile by the Proudly Company. This wash comes in a 9 fl oz pump style bottle. The wash consistency isn't too thick or thin. It doesn't create much of a lather and the scent is light and pleasant. I've been using this every night with my 6-year-old daughter and it seems to have a calming and relaxing effect on her. It's perfect for her sensitive skin and provides just the right of moisture. I will sometimes also put a few pumps of the wash under the running bath water to make a little bit of bubbles. Overall, I would say if you like the scent of lavender and chamomile to try this wash for your little one. It cleans well, smells nice and adds to a pleasant bath ritual.