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PROUDLY COMPANY Baby Nourishing Oil - 3 fl oz
$12.99
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About this item
Highlights
- Featured in Oprah Winfrey's My Favorite Things list in 2023!
- A replenishing blend of premium plant-based oils, squalane, and vitamin E to rejuvenate dry skin and leave a touchable glow
- With hydrating sunflower seed oil, replenishing jojoba oil, and restoring rosehip oil to nourish melanated skin, scalp, and hair
- Silky-smooth, light, non-greasy—and a little goes a long way
- No Sketchy Stuff! No dyes, mineral oil, parabens, PEGs, phthalates, synthetic fragrance
- Clinically tested hypoallergenic
- Dermatologist approved
- Packaging contains recycled content- packaging made with at least 30% post consumer recycled plastic
Description
Featured in Oprah Winfrey's My Favorite Things list in 2023!
Packaging contains recycled content made with at least 30% post consumer recycled plastic. The PROUDLY Nourishing Oil is a replenishing blend of premium oils, squalane, and vitamin E to layer and lock-in lasting moisture for melanated skin. With only 5 ingredients, it is perfect from head and hair, to toe. Use as the last step of a moisture routine, as a pre-bath massage oil, or as part of a cradle cap treatment routine for scalp—and leave your littlest love with a touchable glow.
Co-founded by Gabrielle Union and Dwyane Wade, PROUDLY is an affordable baby care line designed for babies of color. Melanated skin of all diverse hues can be more prone to dryness, eczema, and acne and our littlest loves deserve products made with their unique needs in mind. Each product is co-designed by a Black dermatologist who has studied and hand-selected ingredients that nourish melanated skin—and includes absolutely No Sketchy Stuff!—ever. We are proud to be Black-owned, Black-founded, and operated diversely by people of color. Welcome to a world of baby care made for us, by us and a home for you.
Packaging contains recycled content made with at least 30% post consumer recycled plastic. The PROUDLY Nourishing Oil is a replenishing blend of premium oils, squalane, and vitamin E to layer and lock-in lasting moisture for melanated skin. With only 5 ingredients, it is perfect from head and hair, to toe. Use as the last step of a moisture routine, as a pre-bath massage oil, or as part of a cradle cap treatment routine for scalp—and leave your littlest love with a touchable glow.
Co-founded by Gabrielle Union and Dwyane Wade, PROUDLY is an affordable baby care line designed for babies of color. Melanated skin of all diverse hues can be more prone to dryness, eczema, and acne and our littlest loves deserve products made with their unique needs in mind. Each product is co-designed by a Black dermatologist who has studied and hand-selected ingredients that nourish melanated skin—and includes absolutely No Sketchy Stuff!—ever. We are proud to be Black-owned, Black-founded, and operated diversely by people of color. Welcome to a world of baby care made for us, by us and a home for you.
Scent: Unscented
Suggested Age: Newborn and Up
Health Facts: Made Without Parabens, Paraben-Free, Phthalate-Free, Non-Toxic, Sulfate-Free, Hypoallergenic
Product Warning: Use with adult supervision
Product Form: Liquid
Sustainability Claims: Post-Consumer Recycled Material
Beauty Purpose: Soothing
Recommended Skin Type: Combination, Dry, Sensitive, Normal
Net weight: 3 fl oz (US)
Features: Dermatologist Tested, Non-Drying
TCIN: 86042448
UPC: 850034546216
Item Number (DPCI): 007-08-8245
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
helianthus annuus (sunflower) seed oil, simmondsia chinensis (jojoba) seed oil, rosa canina (rose hip) seed oil, squalane, tocopherol' '
Shipping details
Estimated ship dimensions: 1.93 inches length x 1.4 inches width x 6.26 inches height
Estimated ship weight: 0.25 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Can this be usd on the face and neck?
submitted by Kathryn - 1 year ago
A: been using it on mine for years
submitted byA - 7 months ago
Q: Does FSA cover this item? Is it an fsa eligible item?
submitted by LaLa - 3 months ago
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Guests are saying
This nourishing oil is highly praised for its effectiveness in treating cradle cap and moisturizing skin for both babies and adults. Guests appreciate its lightweight formula that absorbs quickly without leaving a greasy residue. Many have found it beneficial for various skin types, including sensitive skin, and it works well for hair care too. However, some concerns were raised about the packaging and occasional quality issues.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 183 reviews
quality: 4.21 out of 5
value: 3.94 out of 5
86% would recommend
43 recommendations
5 out of 5 stars
6 September, 2025
originally posted on Proudly.com
Works Wonders
I’ve been searching for hair products for babies of color, and I finally found one! It’s gentle and provides the perfect moisture for my daughter’s hair. The only issue was that the bottle was defective.
5 out of 5 stars
Thumbs up graphic, would recommend
31 May, 2025Verified purchase
Best oil I've tried
Other than coconut oil, this is the best baby oil I've tried. Plus, it has a pump top which makes it so much easier to use. I didn't even notice that it's for "melanated" babies lol. My very pale babies also love it.
5 out of 5 stars
16 May, 2025
originally posted on Proudly.com
Cured my sons cradle cap!
I cannot say enough good things about this oil. My son had been struggling with severe cradle cap for weeks—we tried everything from prescription shampoos (which we faithfully adhered to the directions!) to natural remedies, but nothing worked. I was honestly at my wit’s end. Then I found this product and figured it was worth a try. Within just a couple of days, the difference was incredible. His scalp was noticeably softer, the flakes loosened easily, and by day three, the cradle cap was practically gone. I was shocked—especially after weeks of failed treatments. I love that it’s fragrance-free, super gentle, and plant-based, which made me feel safe using it on my baby’s delicate skin. Plus, it leaves his skin and hair so soft without being greasy. This is now a staple in our routine, and I recommend it to every parent I know.
5 out of 5 stars
Thumbs up graphic, would recommend
13 November, 2024Verified purchase
Perfect for us!
Highly recommend for cradle cap!! I use this on my 2month old and it’s perfect, just use a little, then brush it off with a baby brush, then rinse (careful of getting it in the eye-not tear free)- my baby does not have sensitive skin. Hope this helps!
5 out of 5 stars
Thumbs up graphic, would recommend
31 October, 2024Verified purchase
Baby and me!
I love this oil. I’ve been using it for a couple of months on my 10 month old daughter. It keeps her moisturized from head to toe. She gets dry scalp from time to time but when I use this oil it helps a lot. I’m not going to lie I actually use it for my face at night as well and it feels really great. Doesn’t clog pores. Overall great product for baby and me.
1 out of 5 stars
15 October, 2024Verified purchase
So so
I bought it for my son's massage, but it turned out like this after I received it. I don't know whether to return it? The bottle is of poor quality, not essential oil😂
2 out of 5 stars
Thumbs down graphic, would not recommend
7 October, 2024Verified purchase
Moldy bottle in short amount of time
Love this product, but within a very short time there appears to be mold growing in the bottom of the bottle. Very concerning, as I use this on my baby as it’s marketed. Now I’m throwing away a nearly full bottle. It’s 100% mold because I can see pieces of it floating.
3 out of 5 stars
4 August, 2024Verified purchase
Products leaks out after it tilts or falls on its side.
I really like this product for my kids hair but the only thing is when the product tilts or is on its side it leaks out fast and there is almost no product left on the bottle. They need to find a to make sure it doesn’t leak out since its design for kids.
5 out of 5 stars
1 August, 2024
originally posted on Proudly.com
Love it!
Great product! My 8 month old has glowing skin since using this product.
5 out of 5 stars
27 July, 2024
originally posted on Proudly.com
Regrow hair/stay moisturized
This oil has helped my babies hair grow back in. I've been putting this in her hair since she was 3mo old. I also put it on her arms and legs because it can be used all over. Great product. I strongly recommend
5 out of 5 stars
Thumbs up graphic, would recommend
16 July, 2024Verified purchase
Great
Great body oil. I always like using it after our baby’s bath when wet then pat dry. Really locks in the moisture. No skin reactions. Little pricey but worth it if looking for a higher quality oil for your little one.
3 out of 5 stars
13 July, 2024Verified purchase
Packaging needs Work.
My baby was born w/ a head full of head that never fell out. It’s extremely curly and thick. I use this in her hair to seal in moisture. I like the oil itself just fine. However, the one I have leaks constantly. The tube is so slim it falls over easily. Every time it falls over it leaks. It’s extremely annoying seeing as how I’m already dealing with a wily 8 month old.
5 out of 5 stars
7 July, 2024
originally posted on Proudly.com
Best Product I have Used
I Bought this in a bundle and have been using it on my baby’s scalp not only does it smell good it is awesome at keeping my son hair nourished and moisturized also has helped with growth. I highly recommend all products. Thank You
5 out of 5 stars
2 July, 2024
originally posted on Proudly.com
Awesome
This oil is amazing. I use it for both my babies, one of them has really dry skin and eczema and it helps keep his skin moisturized and soft. I apply it before the lotion and it helps a lot.
5 out of 5 stars
Thumbs up graphic, would recommend
22 April, 2024
Great for skin and hair!
We love this oil. It locks in moisted from head to toe. It's great for year-round use. When it's really cold out, we pair it with a body cream or hair cream to maintain moisture throughout the day.
4 out of 5 stars
Thumbs up graphic, would recommend
19 April, 2024
Effective
Works great for my baby’s cradle cap but did not do a good job when it came to moisturizing. Would definitely still recommend
5 out of 5 stars
19 February, 2024
originally posted on Proudly.com
(no review title)
I use this product on my daughter's hair as well as her body right after a bath. It keeps her skin and hair soft and moistured
5 out of 5 stars
29 January, 2024
originally posted on Proudly.com
(no review title)
I use it on my baby girl hair and body she loves it
5 out of 5 stars
20 January, 2024
originally posted on Proudly.com
(no review title)
I am a middle age, non-melanated woman with very sensitive skin. I use the moisturizing oil on my face every day with no breakouts or irritation. I love this product!
5 out of 5 stars
20 January, 2024
originally posted on Proudly.com
Oil is the best ever!
I am a middle age, non-melanated woman with very sensitive skin. I use the moisturizing oil on my face every day with no breakouts or irritation. I love this product!