Public Relations: Theory and Practice - by Kimberley Bowers (Hardcover)
$158.00 when purchased online
Target Online store #3991
About this item
Highlights
- Public relations is the practice of managing the flow of information between an organization or individual and the public.
- Author(s): Kimberley Bowers
- 245 Pages
- Business + Money Management, Public Relations
Description
About the Book
Public relations is the practice of managing the flow of information between an organization or individual and the public. It involves strategic communication aimed at fostering mutually beneficial relationships by addressing issues that are relevant to stakeholders. The goal of public relations is to inform, persuade, and maintain a positive image among the public, customers, and other stakeholders. Key aspects of public relations include designing communication campaigns, writing speeches, organizing interviews, creating website and social media content, collaborating with the press, and managing marketing activities such as event coordination and brand awareness. This book is compiled in such a manner that it will provide in-depth knowledge about the theory and practice of public relations. The topics included herein are of utmost significance and bound to provide incredible insights to readers. This book, with its detailed analyses and data, will prove immensely beneficial to professionals and students involved in this area at various levels.Book Synopsis
Public relations is the practice of managing the flow of information between an organization or individual and the public. It involves strategic communication aimed at fostering mutually beneficial relationships by addressing issues that are relevant to stakeholders. The goal of public relations is to inform, persuade, and maintain a positive image among the public, customers, and other stakeholders. Key aspects of public relations include designing communication campaigns, writing speeches, organizing interviews, creating website and social media content, collaborating with the press, and managing marketing activities such as event coordination and brand awareness. This book is compiled in such a manner that it will provide in-depth knowledge about the theory and practice of public relations. The topics included herein are of utmost significance and bound to provide incredible insights to readers. This book, with its detailed analyses and data, will prove immensely beneficial to professionals and students involved in this area at various levels.Dimensions (Overall): 10.0 Inches (H) x 7.0 Inches (W)
Suggested Age: 22 Years and Up
Number of Pages: 245
Genre: Business + Money Management
Sub-Genre: Public Relations
Publisher: States Academic Press
Format: Hardcover
Author: Kimberley Bowers
Language: English
Street Date: August 25, 2025
TCIN: 1004857550
UPC: 9798893661446
Item Number (DPCI): 247-11-7504
Origin: Made in the USA or Imported
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Shipping details
Estimated ship dimensions: 1 inches length x 7 inches width x 10 inches height
Estimated ship weight: 1 pounds
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