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About this item
Highlights
- The history of the leading creative agency pushing the limits of innovation in film, special effects, advertising campaigns, and digital design interfaces.
- About the Author: Anne Quito is a journalist and design critic whose writing appears in Fast Company, Quartz, The Atlantic, Architectural Digest, and Eye on Design.
- 400 Pages
- Art, Graphic Arts
Description
Book Synopsis
The history of the leading creative agency pushing the limits of innovation in film, special effects, advertising campaigns, and digital design interfaces. For nearly half a century, R/GA has been producing some of the most compelling media content, advertising campaigns, and digital design interfaces. Their influential projects include dazzling title sequences and special effects for major cinematic blockbusters; early websites for IBM, Levi's, and Bed Bath & Beyond; award-winning digital campaigns for Nike, Verizon, and Google; and co-creating Nike's groundbreaking foray in fitness trackers. Founded by brothers Richard and Bob Greenberg in their New York City apartment in 1977, R/GA has since become one of the world's most celebrated creative agencies--renowned for its obsession with pushing design and technology to its limits. Digging deep into R/GA's archives with interviews with its founder, staff, clients, and collaborators and lavishly illustrated with photographs, concept sketches, and maquettes, the book showcases some of R/GA's proudest moments. Though its name is most familiar within the marketing and entertainment industries, R/GA has been a key player in transforming the way we experience brands through technology. The stories, voices, and photographs assembled in this book provide a glimpse into how our contemporary designed world came to be.About the Author
Anne Quito is a journalist and design critic whose writing appears in Fast Company, Quartz, The Atlantic, Architectural Digest, and Eye on Design. She wrote the book Mag Men: Fifty Years of Making Magazines and is the first recipient of the Steven Heller Prize for Cultural Commentary. Debbie Millman is an author, educator, curator, and host of the podcast Design Matters and co-owner and editorial director of PrintMag.com.Dimensions (Overall): 10.0 Inches (H) x 10.0 Inches (W)
Weight: 1.25 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 400
Genre: Art
Sub-Genre: Graphic Arts
Publisher: Rizzoli International Publications
Theme: Branding & Logo Design
Format: Hardcover
Author: R/Ga
Language: English
Street Date: April 7, 2026
TCIN: 1005224232
UPC: 9780847876471
Item Number (DPCI): 247-08-4837
Origin: Made in the USA or Imported
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Shipping details
Estimated ship dimensions: 1 inches length x 10 inches width x 10 inches height
Estimated ship weight: 1.25 pounds
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