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Reading Graphic Design History - by David Raizman (Paperback)
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About this item
Highlights
- Reading Graphic Design History uses a series of key artifacts from the history of print culture in light of their specific historical contexts.
- About the Author: David Raizman is Distinguished University Professor Emeritus in the Department of Art and Art History at Drexel University, USA.
- 304 Pages
- Art, History & Criticism
Description
Book Synopsis
Reading Graphic Design History uses a series of key artifacts from the history of print culture in light of their specific historical contexts. It encourages the reader to look carefully and critically at print advertising, illustration, posters, magazine art direction and typography, often addressing issues of class, race and gender.David Raizman's innovative approach intentionally challenges the canon of graphic design history and various traditional understandings of graphic design. He re-examines 'icons' of graphic design in light of their local contexts, avoiding generalisation to explore underlying attitudes about various social issues. He encourages new ways of reading graphic design that take into account a broader context for graphic design activity, rather than broad views that discourage the understanding of difference and the means by which graphic design communicates cultural values. With a foreword by Steven Heller.
Review Quotes
Reading Graphic Design History is an important addition to the literature on Graphic Design. It serves a diverse audience of students, scholars, teachers and practitioners. This is the perfect companion volume to a survey text for anyone who teaches Graphic Design History. A collection of carefully researched and clearly presented case studies, each chapter offers a fresh and provocative reading of key works by important designers. Raizman's treatment covers a broad spectrum of issues from creative design through the production process to distribution and reception. Raizman is interested in the collaborative nature of Graphic Design as both an art form and a commercial enterprise. This is a gem of scholarship, treating multiple facets of a rich and complex subject in a masterful manner.
Raizman treats each of his topics on its own terms, diving deeply into social, practical, and creative issues without shoehorning his subjects into ideological boxes. It is rare to find design writing this informative and this enjoyable.
Gunnar Swanson, Professor of Graphic Design at East Carolina University, USA
Raizman's expert analysis ranges across a spectrum of material artifacts to uncover what has, for too long, been neglected in histories of modern graphic design. Reading this book will reward those who hunger for meticulous and inventive interpretation.
Michael J. Golec, Associate Professor of Art and Design History at the School of the Art Institute of Chicago, USA
About the Author
David Raizman is Distinguished University Professor Emeritus in the Department of Art and Art History at Drexel University, USA.Dimensions (Overall): 9.6 Inches (H) x 7.4 Inches (W) x .6 Inches (D)
Weight: 1.75 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 304
Genre: Art
Sub-Genre: History & Criticism
Publisher: Bloomsbury Visual Arts
Format: Paperback
Author: David Raizman
Language: English
Street Date: December 10, 2020
TCIN: 1007770417
UPC: 9781474299411
Item Number (DPCI): 247-16-3635
Origin: Made in the USA or Imported
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Shipping details
Estimated ship dimensions: 0.6 inches length x 7.4 inches width x 9.6 inches height
Estimated ship weight: 1.75 pounds
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