Reinspiring the Corporation - by Mark C Scott (Paperback)

Book Synopsis

Mittlerweile haben moderne Unternehmen die ewigen strategischen Wendemanover satt, die viel versprechen aber letztlich nur die Mitarbeitertreue beeintrachtigen und gesundes Wachstum und Innovation mehr behindern denn fordern. "Reinspiring the Corporation" fuhrt den Leser durch die verschiedenen Strategien der letzten Jahrzehnte (z.B. Restrukturierung, Personalabbau, Outsourcing), indem er gleichzeitig ihre jeweiligen Schwachpunkte erlautert. Autor Mark Scott zeigt auf, warum Unternehmen und ihre Mitarbeiter heute "neu inspiriert" werden mussen, damit sie wieder wachsen und sich entwickeln konnen. Die Neuinspirierung ist ein ethischer, ein positiver Schritt nach vorn, mit dem Ziel, durch die Erneuerung der vertraglichen Verpflichtung zwischen Angestellten und Unternehmen eine kollektive Kreativitat und Uberzeugung zu fordern. Anhand der erfolgreichsten und bestandigsten Organisationen in der Geschichte - den gro?en Weltreligionen - erlautert Mark Scott, was Menschen dazu bringt, um des Erfolgs willen zusammenzuarbeiten. Er kombiniert diese Erkenntnisse mit praktischen Werkzeugen, die dem Unternehmen den Weg ins 21. Jahrhundert weisen. "Reinspiring the Corporation" - eine unverzichtbare Lekture fur alle Unternehmensstrategen und Manager und garantiert ein echter Motivationsschub fur jedes Unternehmen. Jetzt neu als Broschurausgabe!

From the Back Cover

Job Spec: Construction of cathedral in Chartres, North West France
Dimensions: 34m high, 130m long
Materials: 500,000 tonnes of limestone, 176 stained glass windows
Style: Gothic
Time Frame: 30

Confronted with this project would you screw it up and bin it? Probably. Why? Because the task is too enormous? Because the goal is too hard to achieve? Because you could not get the people in your organisation to buy into the idea?
But, wouldn't it be fabulous if you could achieve this, or its equivalent, in your place of business?
How then could the construction of Chartres cathedral be achieved? Individuals working on a largely voluntary basis hauled and hammered stone, strained on pulleys, and mixed mortar to craft this monumental building. What drove them? A vision - the fulfilment of something in which they all consummately believed; something that validated the unrewarded toil; something they believed in fully. They call it faith.
What this achievement confirms is what is possible if people believe strongly enough in what they are doing. If the human soul buys into an idea with a passion, with total commitment, the bounds of what we are collectively capable are quite simply astounding.
What would it be like for a company is fifty thousand souls were as single-mindedly driven to do what they did at Chartres? What would ATlook like? IBM? ABB? Your company? This book argues that it is possible for the corporation to inspire and harness comparable committed, co-ordinated energy. The process is called Reinspiration. Apply it within your corporation and reap the benefits.

About the Author

MARK COLERIDGE SCOTT is a director of Lake Capital Management, a principal investment group specialising in investing in professional service firms. He was formerly Executive Vice President and a founder at Lighthouse Global Network, a global marketing group that was acquired by Cordiant Communication Group plc in August 2000. Before Lighthouse he served as Operations Director at WPP Group plc and prior to this worked for a numbe of years as a management consultant in Europe and the USA. He received his MBA from Harvard Business School and was educated at Oxford and Cambridge Universities. He is author of Value Drivers, The Professional Service Firm and Heartland: How to build companies as strong as countries, all published by John Wiley and Sons.