Revenue Revolution - by Matt Doyon (Hardcover)

About the Book

"In Revenue Revolution: Designing and Building a High-Performing Sales System, the cofounder and CEO of Triple Session, Matt Doyon, delivers an insightful and practical discussion of how to maximize sales success by encouraging collaboration between sales leadership and front-line sales personnel. In the book, you'll learn how to utilize a design-build model to create a fully integrated sales organization made up of six interlocking systems. The author explains why the commonly espoused executive-driven, top-down approach is incomplete, and why it's so necessary to include the bottom-up point of view of front-line sales technique specialists. You'll also discover: strategies for implementing a design-build model that work for both brand-new sales teams at recently launched companies and mature sales teams; rebooting an existing sales team's processes to incorporate the design-build model; and ways to both effectively plan and execute a system that scales with the growth of your firm"--

Book Synopsis

Transform your sales process through effective collaboration between sales leadership and front-line sales staff

In Revenue Revolution: Designing and Building a High-Performing Sales Team, the Co-Founder and CEO of Triple Session, Matt Doyon, delivers an insightful and practical discussion of how to maximize sales success by encouraging collaboration between sales leadership and front-line sales personnel. In the book, you'll learn how to utilize a design-build model to create a fully integrated sales organization made up of six interlocking systems.

The author explains why the commonly espoused, executive-driven, top-down approach is incomplete, and why it's so necessary to include the bottom-up point of view of front-line sales technique specialists. You'll also discover:

• Strategies for implementing a design-build model that work for both brand-new sales teams at recently launched companies and mature sales teams
• Rebooting an existing sales team's processes to incorporate the design-build model
• Ways to both effectively plan and execute a system that scales with the growth of your firm

An indispensable resource for sales professionals and sales team leaders, Revenue Revolution will also earn a place in the libraries of managers, executives, and other business leaders with an interest or stake in the success of their company's sales processes.

From the Back Cover

PRAISE FOR REVENUE REVOLUTION

"Doyon takes systems building of a revenue org to the next level by applying design-build modeling. A must-read for any revenue leader."
--MARK ROBERGE, Co-Founder at Stage 2 Capital, Senior Lecturer at HBS, Founding CRO at HubSpot

"Having both built and inherited sales organizations, some high functioning and others dysfunctional, I can attest firsthand to the importance of applying systems thinking to revenue organization design and building. Matt does a fantastic job of applying and distilling systems thinking to revenue organization design and building in a way that is easy to both understand and apply. I would encourage revenue leaders, from frontline managers to CROs, to consider Matt's approach to revenue organization design and building."
--PAUL RIOS, Limited Partner at Castor Ventures

"Matt connects the building of a revenue organization with design-build modeling in a masterful way. A must-read."
--RYAN BEALE, CRO at Fintrx

"The best salespeople are great planners, collaborators, excellent at preparation, and always adding value. But these people do their very best work inside great systems. Matt details this well in Revenue Revolution, providing a model we can all follow as we scale our companies."
--BROOKE FREEDMAN, VP of Sales at Chameleon

"A roadmap to creating scalable growth. Doyon lays out a thoughtful and structured approach to building a revenue engine within your org. Complex systems, simplified and explained through real life examples."
--BRYAN MUELLER, Founder at Monarch, Limited Partner at Stage 2 Capital

About the Author

MATT DOYON is the Chief Revenue Officer at Rock Content, where he is responsible for revenue acquisition including direct, partner and referral sales, as well as revenue retention and expansion. He is also the Co-Founder and CEO of Triple Session and a Partner at Upload Ventures.