Review of Marketing Research - by Naresh K Malhotra (Hardcover)
$139.99 when purchased online
Target Online store #3991
About this item
Highlights
- Provides articles by the marketing field's leading researchers and academicians.
- Author(s): Naresh K Malhotra
- 224 Pages
- Business + Money Management, Marketing
- Series Name: Review of Marketing Research
Description
About the Book
Provides articles by the marketing field's leading researchers and academicians. This work includes chapters that are not only theoretically rigorous but also offer detail, including literature reviews, advanced methodologies, empirical studies, emerging trends, international developments, and guidelines for implementation.Book Synopsis
Provides articles by the marketing field's leading researchers and academicians. This work includes chapters that are not only theoretically rigorous but also offer detail, including literature reviews, advanced methodologies, empirical studies, emerging trends, international developments, and guidelines for implementation.Dimensions (Overall): 9.95 Inches (H) x 7.3 Inches (W) x .78 Inches (D)
Weight: 1.21 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 224
Genre: Business + Money Management
Sub-Genre: Marketing
Series Title: Review of Marketing Research
Publisher: Emerald Group Publishing
Theme: Research
Format: Hardcover
Author: Naresh K Malhotra
Language: English
Street Date: January 1, 2008
TCIN: 1005874202
UPC: 9780765620927
Item Number (DPCI): 247-17-0842
Origin: Made in the USA or Imported
Shipping details
Estimated ship dimensions: 0.78 inches length x 7.3 inches width x 9.95 inches height
Estimated ship weight: 1.21 pounds
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