$24.99 when purchased online
Target Online store #3991
About this item
Highlights
- Broad-spectrum SPF 50 protection
- Powered by 24% zinc oxide and 23.9% titanium dioxide to shield skin from UVA and UVB rays
- Mineral sunscreen that blends smoothly without white residue
- Lightweight, breathable powder for a natural, flawless finish
- Translucent mineral powder suitable for all skin tones and textures
- Hydrating ceramide EOP to support skin and provide lasting moisture and protection
- Gentle and safe for sensitive skin, including the scalp
- Suitable for all ages; consult a healthcare professional for children under 6 months
- Mess-free, convenient for on-the-go touch-ups
- Made without fragrance, dyes, gluten, or common irritants
- Vegan and reef-safe
Description
Roe Wellness SPF 50 Mineral Powder provides broad-spectrum sun protection with a lightweight, breathable formula. Powered by 24% zinc oxide and 23.9% titanium dioxide, gentle minerals that physically reflect and scatter harmful UVA and UVB rays to protect the skin. Ceramide EOP helps hydrate and strengthen the skin barrier, leaving skin soft, supple, and better protected. The powder blends smoothly and leaves no greasy feel or white residue. Suitable for babies and adults, it can be applied alone or over moisturizer, with other sunscreen products, or over makeup for a natural finish. This convenient powder is great for on-the-go touch-ups and protects exposed skin from head to toe, including the scalp. It is gentle, reef-safe, vegan, and cruelty-free.
Suggested Use:
Apply as a daily sunscreen to any exposed areas to help prevent sunburn. It can be applied to the scalp to protect from sunburn and reduce flakiness. Use throughout the day as a touch-up, reapplying every two hours or after swimming once the skin is dry.
Ingredients:
Active:
Titanium Dioxide-23.9%
Zinc Oxide- 24.1 %
Inactive:
Silica, Mica, Polymethyl Methacrylate, Ascorbic Acid (Vitamin C),
Ceramide EOP, Sodium Hyaluronate (Hyaluronic Acid), Tocopherol (Vitamin E), Camellia
Sinensis Leaf Extract, CI 77492, CI 77491
About roe:
Roe Wellness was founded by Alexa Anglin, DNP, APRN, CPNP-PC - an experienced pediatric nurse practitioner and mother of three. It was born out of her personal need for baby skincare that's truly clean, safe, and effective. Tired of products that irritated her little one's skin, she set out to offer high-quality, clean, vegan skincare designed for both babies and moms. Every product is made with gentle, thoughtfully selected ingredients that parents can trust.
Allergens & Warnings:
For external use only. Keep out of reach of children unless supervised by an adult. Avoid contact with the eyes. If contact occurs, rinse thoroughly with water. To help minimize potential irritation, we recommend performing a patch test before using the product fully. If irritation occurs, rinse with cool water and discontinue use.
Suggested Use:
Apply as a daily sunscreen to any exposed areas to help prevent sunburn. It can be applied to the scalp to protect from sunburn and reduce flakiness. Use throughout the day as a touch-up, reapplying every two hours or after swimming once the skin is dry.
Ingredients:
Active:
Titanium Dioxide-23.9%
Zinc Oxide- 24.1 %
Inactive:
Silica, Mica, Polymethyl Methacrylate, Ascorbic Acid (Vitamin C),
Ceramide EOP, Sodium Hyaluronate (Hyaluronic Acid), Tocopherol (Vitamin E), Camellia
Sinensis Leaf Extract, CI 77492, CI 77491
About roe:
Roe Wellness was founded by Alexa Anglin, DNP, APRN, CPNP-PC - an experienced pediatric nurse practitioner and mother of three. It was born out of her personal need for baby skincare that's truly clean, safe, and effective. Tired of products that irritated her little one's skin, she set out to offer high-quality, clean, vegan skincare designed for both babies and moms. Every product is made with gentle, thoughtfully selected ingredients that parents can trust.
Allergens & Warnings:
For external use only. Keep out of reach of children unless supervised by an adult. Avoid contact with the eyes. If contact occurs, rinse thoroughly with water. To help minimize potential irritation, we recommend performing a patch test before using the product fully. If irritation occurs, rinse with cool water and discontinue use.
Scent: Unscented
Product Form: Powder
Primary Active Ingredient: Zinc Oxide
Sustainability Claims: Cruelty-Free
Package Quantity: 1
Beauty Purpose: Sun Protection
Net weight: .21 Ounces
SPF: 50
Features: Blocks UVB Rays, Broad Spectrum Protection, Non-Comedogenic, Blocks UVA Rays, Pediatrician Tested
TCIN: 94724870
UPC: 850038901059
Item Number (DPCI): 007-08-2204
Origin: Imported
Shipping details
Estimated ship dimensions: 4.6 inches length x 1.21 inches width x 1.2 inches height
Estimated ship weight: 0.1 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.6 out of 5 stars with 317 reviews
72% would recommend
11 recommendations
Best sunscreen for me and my baby
5 out of 5 stars
Sapna M. - 10 days ago
originally posted on www.roewellness.com
[This review was collected as part of a promotion.] Love this sunscreen, easy to apply and reapply while we are out and about. Don't have to worry about thick residue on my baby
Applicator doesn't work
1 out of 5 stars
Sharon M. - 23 days ago
originally posted on www.roewellness.com
[This review was collected as part of a promotion.] Typically these brushes dispense the SPF powder but in this case it does not and I have to unscrew the bottom and sprinkle the SPF powder on a napkin then dab with the brush. This obviously wastes a ton of the powder and is very inconveniant as I can't use it while I'm mobile.
Love this Powder!!!
5 out of 5 stars
Thumbs up graphic, would recommend
Halpal - 1 month ago
Love this SPF powder! It is so easy to throw in my bag and use on the go. It works amazing for my scalp, not greasy at all and completely invisible. I do not go in the water much, and for water days with kids we use roe's SPF 30 lotion or SPF 50 stick, so this powder is perfect for everything else.
Game changer
5 out of 5 stars
Thumbs up graphic, would recommend
madisoncasey - 1 month ago
Okay first off, this isn’t intended for water. Anyone with a brain would know that it would wash off in water. We use it daily in hair parts, little legs sticking out of the stroller on walks, hands while driving or just a quick dust for the park when you don’t want to mess with the greasy, lotion of a clean sunscreen. It’s incredible and I use it as much on myself as I do my kids!
Amazing SPF!
5 out of 5 stars
Thumbs up graphic, would recommend
Wayne C - 1 month ago
Love this SPF and it's easy to apply! Thanks Roe!
best clean spf
5 out of 5 stars
Thumbs up graphic, would recommend
Bree - 1 month ago
This goes everywhere with me! The easiest application for on-the-go use, and I love to apply it on my scalp or part. I especially appreciate that it has clean ingredients and is fragrance-free! Haven't gotten a sunburn with this product, 10/10 would reccomend!!
Favorite on the go sunscreen!
5 out of 5 stars
Thumbs up graphic, would recommend
Best stuff ever - 1 month ago
This stuff is the best. For water activities you'll need the spf stick or mineral liquid spf of course but for daily activities this is the easiest sunscreen to apply on busy kids. I even use it for the part in my hair!!! It's also translucent so works on all skin types. This is in my diaper bag 100% of the time!!
Our New Favorite Sunscreen! So Easy and Convenient!
5 out of 5 stars
Thumbs up graphic, would recommend
Parker - 1 month ago
I bought this for my wife’s birthday and she is completely hooked. She keeps it in her purse and uses it several times a day. She sets her makeup with it and loves the extra layer of protection. She also uses it on her scalp to prevent sunburn and says it is the best one she has tried. It protects well without making her hair oily. She has very fair skin, so she reapplies multiple times a day, especially when we are in the sun for long periods. She loves it so much that I ordered one for myself to use when I am not with her. We both appreciate how convenient it is, how nice the packaging looks, how light the powder feels, the fact that it has no scent, and most of all that you do not have to use your hands or deal with any white cast. This product has truly been a game changer for us!
Not sunscreen
1 out of 5 stars
Thumbs down graphic, would not recommend
travelife - 1 month ago
This is so overpriced and will NOT Protect your child. Powder “sunscreen” is not “sunscreen” and won’t protect from harmful UV rays. This burned my child.
Pointless product
1 out of 5 stars
Thumbs down graphic, would not recommend
Jennifer - 1 month ago
Powder does not equal sunscreen. Anyone with a common sense could see that. It washes off in water and by simply just walking. Do better.
Easy to use for whole family
5 out of 5 stars
Thumbs up graphic, would recommend
Danielle - 1 month ago
I use this spf powder on my children when we go to the park, sports, a hike, etc. I also use it myself! It's great for small places like the hair part, face, and ears. We never get sunburns when reapplying it every 2 hours like recommended. I recommend it to all my family/friends
Cute but fails in water
3 out of 5 stars
Thumbs down graphic, would not recommend
Targetluv09 - 1 month ago
Cute concept until you go under water and it’s all out. 3 stars for the cute packaging and attempt. Wish she would respond more on social media. It’s like talking to a wall.
It really works!!
1 out of 5 stars
Mikayla L. - 1 month ago
originally posted on www.roewellness.com
[This review was collected as part of a promotion.] i mainly use this for my toddlers scalp and sometimes our faces too and weve never burnt with it or anything. Its so easy and i have no complaints.
So easy and it works!
5 out of 5 stars
Thumbs up graphic, would recommend
Jeralynn - 2 months ago
The best sunscreen for my little ones with sensitive skin! Especially those bald little baby heads. Great coverage, easy to apply, and it lasts much longer than you expect it to! 10/10!
Easy and works so well
5 out of 5 stars
Katie A. - 2 months ago
originally posted on www.roewellness.com
[This review was collected as part of a promotion.] So easy to apply to my toddlers & baby without residue or fights to keep away from their eyes. Works so well they never get sunburn using it and the ingredients are great!
Love This!
5 out of 5 stars
Hollingsworth - 2 months ago
originally posted on www.roewellness.com
[This review was collected as part of a promotion.] I’ve loved using this SPF powder. It’s perfect for my part in my hair and a little extra sun protection on my face throughout the day. It’s also a great and easy extra layer of protection for my kids!
Perfect for family outings
5 out of 5 stars
Annelise S. - 2 months ago
originally posted on www.roewellness.com
[This review was collected as part of a promotion.] Perfect for family outings to the zoo, pool and park. Easy fit in the diaper bag.
Mineral Powder
5 out of 5 stars
Butler - 2 months ago
originally posted on www.roewellness.com
[This review was collected as part of a promotion.] We love using the mineral powder all year long! It’s quick and easy and I love the convenience. No mess!
Super convenient
5 out of 5 stars
Marley S. - 2 months ago
originally posted on www.roewellness.com
[This review was collected as part of a promotion.] Love this product! Has great coverage!
Faulty mechanism
1 out of 5 stars
Jess - 2 months ago
originally posted on www.roewellness.com
[This review was collected as part of a promotion.] I really wanted to love this product but no matter how hard I shake the bottle or twist it, nothing comes out.