Probiotic technology supports skin renewal and immune defense
Prebiotic blend balances and nourishes the skin microbiome
Helps soothe visible irritation and reduce inflammation
Strengthens the skin’s moisture barrier
Infused with apple fruit extract for hydration and antioxidant support
Penetrates deeply to comfort and protect developing skin
Gentle for any age, including precious newborn skin
Made without fragrance, dyes, gluten, or common irritants
Made with clean, non-toxic ingredients and EWG Verified™ for safety
Description
Roe Wellness Probiotic Power Serum is a gentle, fast-absorbing formula designed to support sensitive skin and enhance the skin's natural microbiome. Powered by probiotic technology, it features Lactococcus Ferment Lysate to encourage skin renewal by boosting the production of protective antimicrobial peptides, strengthening the skin barrier, and reducing the appearance of irritation. A prebiotic blend of inulin and alpha-glucan oligosaccharide promotes hydration, moisture retention, and balance. This lightweight serum is ideal for daily use and provides comfort and microbiome support for healthy skin development. Certified EWG Verified™, this serum meets the highest standards for health and safety, making it ideal for daily use on babies, toddlers, and individuals with sensitive skin.
Suggested use: After bath time or whenever the skin feels dry, gently apply the serum all over the body or targeted areas. Use once daily or as needed. This serum helps support skin renewal and soothe irritation. For best results, follow with roe Biome Barrier Cream to lock in moisture and strengthen the skin's protective barrier.
About roe: Roe Wellness was founded by Alexa Anglin, DNP, APRN, CPNP-PC - an experienced pediatric nurse practitioner and mother of three. It was born out of her personal need for baby skincare that's truly clean, safe, and effective. Tired of products that irritated her little one's skin, she set out to offer high-quality, clean, vegan skincare designed for both babies and moms. Every product is made with gentle, thoughtfully selected ingredients that parents can trust.
Allergens & Warnings: For external use only. Keep out of reach of children unless supervised by an adult. Avoid contact with the eyes. If contact occurs, rinse thoroughly with water. To help minimize potential irritation, we recommend performing a patch test before using the product fully. If irritation occurs, rinse with cool water and discontinue use.
Suggested Age: Newborn and Up
Health Facts: Vegan, Sulfate-Free, No Fragrance Added, Paraben-Free
Product Form: Serum
Sustainability Claims: Cruelty-Free
Beauty Purpose: Moisturizing, Soothing
Features: Moisturizing, Hydrating, Soothing
TCIN: 94724867
UPC: 195893999019
Item Number (DPCI): 007-08-0273
Origin: Made in the USA
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Estimated ship dimensions: 4.7 inches length x 2.3 inches width x 1.2 inches height
Estimated ship weight: 0.4 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
A: Our Probiotic Power Serum does not contain live cultures. Instead, it uses probiotic-derived ingredients that help support the skin barrier and microbiome in a gentle, stable way—making it safe and effective for sensitive skin.
This product has garnered positive feedback from guests for its effectiveness in treating various skin issues, particularly eczema and dryness in children. Many guests appreciate the clean ingredients and the gentle formulation, making it suitable for sensitive skin. The serum and cream combination is frequently highlighted for its quick absorption and noticeable results, providing relief from irritation and promoting healthy skin. Guests feel confident using this product for their little ones, making it a staple in their skincare routines.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.9
4.9 out of 5 stars
192 star ratings
4.9 out of 5 stars with 192 reviews
100% would recommend
6 recommendations
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
12 August, 2026Verified purchase
(no review title)
LOVE this item. Hugely helped my baby's drool rash on face. Will keep purchasing!
Did you find this review helpful?
5 out of 5 stars
1 August, 2026
originally posted on www.roewellness.com
Always calms my babies skin!
[This review was collected as part of a promotion.] I was introduced to Roe by a friend and will continue to be a loyal customer. Whenever my daughter has a flare up of dry skin or irritation I immediately start using the power serum and cream combo, which always helps clear it up in a few days. I love that I can confidently use this product without worry of harmful chemicals and it actually works!
Elizabeth P.
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5 out of 5 stars
12 July, 2026
originally posted on www.roewellness.com
Wonderful product!
[This review was collected as part of a promotion.] We have been using this before applying the face lotion and love it! Gentle on baby/kids skin.
Danielle L.
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5 out of 5 stars
16 June, 2026
originally posted on www.roewellness.com
Probiotic Serum is Great
[This review was collected as part of a promotion.] It is great for after bath moisturizer for baby.
Aaron S.
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5 out of 5 stars
30 January, 2026
originally posted on www.roewellness.com
Love it
[This review was collected as part of a promotion.] We have used this product for years on excema areas of my daughters skin. I think she has grown out of it now (4 years) but this worked amazing alnog with the barrier cream to soothe and heal.
Brittany C.
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5 out of 5 stars
5 December, 2025
originally posted on www.roewellness.com
Redness be gone!
[This review was collected as part of a promotion.] This product helps with redness, minor skin irritations. Absolutely love this stuff!
TABITHA R.
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5 out of 5 stars
29 November, 2025
originally posted on www.roewellness.com
Amazing results
[This review was collected as part of a promotion.] Great for dry skin
Doris C.
1 guest found this review helpful. Did you?
4 out of 5 stars
20 October, 2025
originally posted on www.roewellness.com
A lot goes a Long
[This review was collected as part of a promotion.] A lot goes a Long way
Andrew M.
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
15 August, 2025
It works
Amazing product. Has helped our kids skin problems immensely. Nothing else seemed to work and this did the trick. So grateful.
Miller
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
14 August, 2025
Cured dry skin
This serum has transformed my babies skin! We live in the desert and it has helped with her dry skin sooo much! This and barrier cream together has been life saving! Thank you Roe for making clean products that actually work!
madisoncasey
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
14 August, 2025
The only skincare i will use for my grandkids!
I have grandchildren with special skin issues and after a lot of trial and error we found roe and it is now the only skincare we use and need, such a great, clean product that I trust!
Pam
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
14 August, 2025
Loooove this!!
Helps so much with my baby's eczema! I use it every day and it even helps with diaper rash!
Best stuff ever
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
5 August, 2025
SkinSaver
This product, along with the cream, saved my son’s skin! So grateful I was able to find a product that not only treats eczema but is CLEAN as well. It is thick without being oily and goes on smoothly. 10/10!
A_Wright
1 guest found this review helpful. Did you?
5 out of 5 stars
23 July, 2025
originally posted on www.roewellness.com
Great For My Kids
[This review was collected as part of a promotion.] Love this as it actually works!
Gwendelyn F.
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5 out of 5 stars
9 July, 2025
originally posted on www.roewellness.com
Magic Serum
[This review was collected as part of a promotion.] The best quick fix for any skin condition my children seem to have. Dry skin, weird rash, etc I apply the serum and follow up with lotion and it is usually gone by the time they wake up. Love it!
Jessica B.
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5 out of 5 stars
1 July, 2025
originally posted on www.roewellness.com
With sensitive skin, I have
[This review was collected as part of a promotion.] With sensitive skin, I have to carefully choose products to avoid breakouts
gentry
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5 out of 5 stars
25 June, 2025
originally posted on www.roewellness.com
Great for eczema on my little girl
[This review was collected as part of a promotion.] We have been using this product and I have noticed a positive change on my girls skin.
Macrina G.
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5 out of 5 stars
21 June, 2025
originally posted on www.roewellness.com
My all-time favorite serum.
[This review was collected as part of a promotion.] I truly love this serum because it’s very easy to use and does an excellent job of keeping my child’s skin moisturized. It absorbs quickly without causing any discomfort. It’s colorless and fragrance-free, which makes it very safe.
Nhung V.
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5 out of 5 stars
9 February, 2025
originally posted on www.roewellness.com
Great lotion!
[This review was collected as part of a promotion.] This lotion helps my kids sensitive skin so much!
Fields
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5 out of 5 stars
5 February, 2025
originally posted on www.roewellness.com
Love Roe Products
[This review was collected as part of a promotion.] I use the probiotic lotion as part of the calming baby bundle. I use it on a five year old & have been using that combo for years.
