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Aveeno Baby Eczema Therapy Moisturizing Cream for Dry, Itchy Skin -7.3oz: Hypoallergenic, Paraben-Free, Dye-Free, Phthalate-Free - 2 of 4Aveeno Baby Eczema Therapy Moisturizing Cream for Dry, Itchy Skin -7.3oz: Hypoallergenic, Paraben-Free, Dye-Free, Phthalate-Free - 3 of 4Aveeno Baby Eczema Therapy Moisturizing Cream for Dry, Itchy Skin -7.3oz: Hypoallergenic, Paraben-Free, Dye-Free, Phthalate-Free - 4 of 4
Aveeno Baby Eczema Therapy Moisturizing Cream for Dry, Itchy Skin -7.3oz: Hypoallergenic, Paraben-Free, Dye-Free, Phthalate-Free - 1 of 4

Aveeno Baby Eczema Therapy Moisturizing Cream for Dry, Itchy Skin -7.3oz: Hypoallergenic, Paraben-Free, Dye-Free, Phthalate-Free

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About this item

Highlights

  • Aveeno Baby Eczema Therapy Moisturizing Cream to soothe dry, itchy, irritated skin due to eczema
  • Breakthrough baby eczema cream combines natural colloidal oatmeal and vitamin B5 to nourish skin
  • Strengthens the skin's moisture barrier for prevention and protection against dryness and eczema
  • Non-greasy and hypoallergenic baby cream is clinically proven to reduce itching and irritation
  • Developed with leading dermatologists, this oatmeal eczema cream is formulated specially for babies
  • pH-balanced and free from steroids, fragrances, parabens, phthalates and phenoxyethanol
  • Baby eczema cream intensely moisturizes and helps prevent recurrence of extra dry skin from eczema
  • Recommended by pediatricians and dermatologists and accepted by the National Eczema Association

Description

Aveeno Baby Eczema Therapy Moisturizing Body Cream helps relieve dry, itchy, irritated skin due to eczema. Developed with leading dermatologists, this hypoallergenic baby eczema cream uses the soothing power of natural colloidal oatmeal to help strengthen the skin's moisture barrier for prevention and protection against dryness. Formulated specially for babies, this non-greasy baby cream is clinically proven to relieve itchy, irritated skin due to eczema and intensely moisturizes skin to prevent the recurrence of extra dry skin from eczema. The unique formula, made with Natural Colloidal Oatmeal skin protectant and vitamin B5, is pH-balanced and free from steroids, fragrances, parabens, phthalates and phenoxyethanol. Aveeno is recommended by pediatricians and dermatologists and this baby eczema cream is accepted by the National Eczema Association.
Scent: Unscented
Suggested Age: 1 Year and Up
Health Facts: Paraben-Free, Aluminum-Free, Dye-Free, Phthalate-Free, Hypoallergenic
Product Warning: Keep out of reach of children
Product Form: Cream
Primary Active Ingredient: Colloidal Oatmeal
Package Quantity: 1
Features: Nongreasy, Dermatologist Recommended
TCIN: 14599017
UPC: 381371152049
Item Number (DPCI): 007-08-0293
Origin: Made in the USA or Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Active ingredients

colloidal oatmeal' '1.0%

Purpose

Skin protectant

Other information

© J&J CCI 2020, Tube - Plastic - Not Currently Recycled, how2recycle.info, National Eczema Association - Accepted - nationaleczema.org

Inactive ingredients

inactive ingredients: water, glycerin, panthenol, distearyldimonium chloride, petrolatum, isopropyl palmitate, cetyl alcohol, dimethicone, avena sativa (oat) kernel oil, steareth-20, benzalkonium chloride, ceramide np, sodium chloride, avena sativa (oat) kernel extract

Shipping details

Estimated ship dimensions: 2.03 inches length x 2.88 inches width x 7.94 inches height
Estimated ship weight: 0.52 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Can I use this on my face as a teen with sensitive to oily skin and fungal acne?

submitted by Li - 2 years ago

  • A: Hello, Great question! It is not applicable to used on the face. Intended for use on baby’s eczema prone skin. Avoid contact with eyes.

    submitted byKenvue - 2 years ago
    Brand expert

Q: Is this paraben free?

submitted by Anonymous - 8 months ago

  • A: Yes, Aveeno Baby Eczema Therapy Moisturizing Cream is formulated without parabens.

    submitted byKenvue - 8 months ago
    Brand expert

Q: I see conflicting answers on whether this can be used on the face (toddler, specifically). Can it be used on the face?

submitted by JB - 9 months ago

  • A: Yes, the product can be used on the face of a toddler, especially in cases of eczema or severely dry/irritated skin, given its baby-gentle formulation. However, because facial skin has different needs and sensitivities, it’s wise to proceed with caution, patch test or better to ask your pediatric dermatologist first before using the product.

    submitted byKenvue - 9 months ago
    Brand expert

Q: What is difference between regular non-baby version and this version?

submitted by BeachyKay - 1 year ago

  • A: Hello, Thanks for reaching out. Our Aveeno Baby line products are design and formulated for our baby's delicate skin. We always suggest to follow and check the label best for your age.

    submitted byKenvue - 1 year ago
    Brand expert

Q: Could my 4 year old use this lotion as a daily use even if she has no eczema rash just itchiness all the time?

submitted by Question - 1 year ago

  • A: Yes, our Aveeno Baby Eczema Therapy Moisturizing Cream can be used daily, even if your 4-year-old doesn’t have an eczema rash but experiences constant itchiness. This cream is formulated to help soothe dry, itchy skin and is gentle enough for daily use on sensitive skin. However, if the itchiness persists or worsens, it's a good idea to consult a pediatrician to rule out any underlying conditions.

    submitted byKenvue - 1 year ago
    Brand expert

Q: Can I apply this cream on baby’s face?

submitted by Eka - 2 years ago

  • A: Yes. Be sure to avoid eye area.

    submitted byKenvue - 2 years ago
    Brand expert

Q: The ingredients appear to be the exact same as the regular non-baby version. Is there any difference at all in the formulation?

submitted by SC - 5 years ago

  • A: Hi, great question! The Aveeno Adult and Baby Eczema Therapy Moisturizing Creams contain the same active ingredient (colloidal oatmeal 1%) and have been proven safe and effective on babies, children and adults with eczemous skin.

    submitted byKenvue - 5 years ago
    Brand expert

Q: Is this safe for around babies eyes? My daughter has eczema on her eyelids

submitted by Acompton - 8 years ago

  • A: Hey, Acompton! Our Aveeno Baby Eczema Therapy Moisturizing Cream should not be used around the eyes because of the risk of the product getting into the eyes. We recommend checking with your dermatologist for your daughter's specific skincare needs. Have a nice day!

    submitted byKenvue - 8 years ago
    Brand expert
See all questions (8)

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Guests are saying

The Aveeno Baby Eczema Therapy Cream is highly praised for its effectiveness in soothing and moisturizing sensitive skin, particularly for those with eczema. Guests appreciate its gentle formula, quick absorption, and lack of strong fragrances, making it suitable for daily use on both babies and adults. Many have noted significant improvements in skin hydration and comfort after consistent application. The convenient packaging and texture also enhance its appeal, making it a go-to choice for families dealing with skin irritations.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 3667 reviews
    quality: 4.61 out of 5
    value: 4.45 out of 5
    84% would recommend
    101 recommendations
    5 out of 5 stars
    4 August, 2026
    originally posted on influenster.com
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    Don’t miss out!!

    This is a must have for your sweet baby! Some products will state there is no scent, yet, there is! Not this one! It is unscented and perfect for sensitive skin. The consistency of the product is perfect for dry or itchy patches of skin.
    KayleaW
    Did you find this review helpful?
    5 out of 5 stars
    3 August, 2026
    originally posted on influenster.com
    Image

    It is a good option for very sensitive skin

    This Aveeno Baby Eczema Therapy cream offers excellent performance, since a small amount deeply moisturizes its formula with Colloidal Avena and Vitamin B5 soothes sensitive skin, absorbs quickly without leaving a greasy feeling and provides excellent value for money. I would buy it again for its effectiveness
    SureyI
    Did you find this review helpful?
    3 out of 5 stars
    29 July, 2026
    originally posted on influenster.com
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    A good lotion

    I can’t say that this product helped with my children’s eczema, but it was a very soothing product that we liked to use as a lotion. I didn’t notice too much change in the eczema however.
    SavannaT
    Did you find this review helpful?
    5 out of 5 stars
    21 July, 2026
    originally posted on influenster.com
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    Best for eczema

    Best thing ever. It’s a gel lotion, no residue. Very moisturizing and protects the skin and soothes eczema and redness. It clears up the issues very fast. I use it all winter
    CiarraT
    Did you find this review helpful?
    5 out of 5 stars
    20 July, 2026
    originally posted on influenster.com
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    A gentle and effective cream that keeps my baby’s skin soft , hydrated,and comfortable,

    I have been using Aveeno Baby eczema Therapy Moisturizing Cream on my baby’s dry and sensitive skin and I am very happy with the results.The cream has a smooth texture, absorbs quickly, and provides long lasting hydration. It is gentle on sensitive skin and does not have a strong scent. After several uses, I noticed that my baby’s skin felt softer and looked less dry. I would definitely recommend this product to parents looking for a moisturizing cream for babies with dry or eczema-prone skin A little goes a long way I
    MariaL
    Did you find this review helpful?
    5 out of 5 stars
    2 July, 2026
    originally posted on influenster.com
    Image

    Best lotions we have used for little ones dry skin and eczema

    The only lotions that seems to help my little ones eczema! So soft on the skin and great price for the results we have been getting. We have been using this for the last year and it has done wonders for the skin. We apply it morning and night, and feel as though that is what helps the most. Definitely a 10/10 product!
    ClarissaB
    Did you find this review helpful?
    5 out of 5 stars
    15 June, 2026
    originally posted on influenster.com
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    Aveeno Eczema Therapy Hand and Face cream

    This creams is very gentle and effective for dry, sensitive and eczema -prone skin. It absorbs quickly,feels soothing and provides long-lasting moisture without irritation. Great for daily use on both hands and face, especially during dry weather.
    TalenaI
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    15 June, 2026
    originally posted on influenster.com
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    Works well just dont ignore time stamp labels

    Love this helps my baby's irritation. Nice scent only problem is it gets watery after a while. Feels smooth until expiration, and make sure the seal isnt punctured cause ive had that happen once or twice
    EnolaK
    Did you find this review helpful?
    5 out of 5 stars
    10 June, 2026
    originally posted on influenster.com
    Image

    Keeps my skin hydrated, relieves dryness, and feels gentle and comfortable all day.

    I’ve been using this Aveeno Eczema Therapy Cream for a while, and I’m very happy with the results. It helps keep my skin moisturized throughout the day and relieve dryness and irritation. The formula is gentle, absorbs quickly , and doesn’t leave a greasy feeling. My skin feels softer, smooth , and much more comfortable after each use . I would definitely recommend it to anyone with sensitive or eczema-prone skin .
    MelissaP
    Did you find this review helpful?
    5 out of 5 stars
    9 June, 2026
    originally posted on influenster.com
    Image

    Helped calm my eczema and dry skin!

    I’ve been using this Aveeno Eczema cream on my hands and face, and it has helped me a lot. I used to get small red bumps and patches from eczema, especially when my skin was irritated. After using this cream regularly, my skin felt much calmer, more hydrated and less itchy. Its gentle, fragrance free and doesn’t feel heavy on my skin. This has become one of my go to products whenever my eczema starts to flare up
    SilviaA
    Did you find this review helpful?
    5 out of 5 stars
    6 June, 2026
    originally posted on influenster.com
    Image

    It’s very effective on your baby

    I love Aveeno’s cream because the smell is subtle, traditional that feels very clean. As soon as we apply it it feels very soft it is effective for your baby to have a very hydrated skin and the duration is not said to last for hours.
    ErendiraC
    Did you find this review helpful?
    5 out of 5 stars
    3 June, 2026
    originally posted on influenster.com
    Image

    Life saver

    This cream was the best choice I could’ve done for my baby. My baby had very sensitive skin and this cream was the only thing that truly helped my baby restore his skin back.
    LisnetC
    Did you find this review helpful?
    5 out of 5 stars
    1 June, 2026
    originally posted on influenster.com
    Image

    Perfect for baby eczema 👌🏻

    I’ve been using Aveeno Baby Eczema Therapy Cream in my baby, and I’m very happy with the results. My baby’s skin was very dry and prone irritation, but after using this cream consistently, it feels much softer, smoother, and well moisturized. It helps calm dryness and keeps the skin hydrated four hours without feeling greasy. I also love that it’s gentle on sensitive skin and doesn’t have a strong fragrance. I also really liked the packaging, the tube is convenient to use.
    LoretaG
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    24 May, 2026
    originally posted on influenster.com
    Image

    Very moisturizing with zero irritation

    I really like this eczema lotion. It moisturizes amazingly. My son has eczema and it helps his skin heal from flare ups with no irritation. It doesn’t really have a scent, which is a plus for sensitive skin. The only reason for 4 stars is because it does leave a sticky residue for several minutes afterwards.
    SarahJ
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    22 May, 2026
    originally posted on influenster.com
    Image

    Good

    My baby used to have eczema and let me tell you this product was a lifesaver didn’t dry her skin the ingredients weren’t so bad and her skin feel so soft after don’t have a bad smell either
    MariaG
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    15 May, 2026Verified purchase

    (no review title)

    Worked like magic. Baby had really dry patches on her face despite using other lotions. Fixed it within 24 hours.
    B
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    11 May, 2026
    originally posted on influenster.com
    Image

    Super light on the skin

    It's one of our favorites, it has a light touch, is super easy to apply, doesn't leave a sticky residue on my baby's skin, and even with daily use, it lasts very well.
    PaulaW
    Did you find this review helpful?
    5 out of 5 stars
    11 May, 2026
    originally posted on influenster.com
    Image

    Soft and gentle

    My son struggles with eczema patches this stuff is gentle on his skin and helps to get rid of the patches it leaves his skin so soft and has a gentle scent. If your baby has eczema this is a must!
    ElizabethJ
    Did you find this review helpful?
    5 out of 5 stars
    8 May, 2026
    originally posted on influenster.com
    Image

    Leave soft skin

    I truly love this averno eczema therapy, my little one have patches of dry skin, we tried coconut oil and several others moisturizing cream and honestly this is the only one that works and his skin is so soft, the fragrance is so good too because is not strong either.
    AnastasiaB
    Did you find this review helpful?
    5 out of 5 stars
    8 May, 2026
    originally posted on influenster.com
    Image

    Soft skin 🌾🧴

    I highly recommend this cream for anyone dealing with baby eczema or sensitive skin. It is incredibly soothing and helps calm redness and irritation almost immediately. It absorbs quickly without leaving a sticky residue. • Fragrance-Free: Perfect for babies and adults with scent sensitivities. It has become a staple in our daily routine to keep flare ups under control.
    ElsaR
    Did you find this review helpful?

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