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Aveeno Baby Eczema Therapy Moisturizing Cream for Dry, Itchy Skin - 12 fl oz
$20.99
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About this item
Highlights
- Aveeno Baby Eczema Therapy Moisturizing Cream to soothe dry, itchy, irritated skin due to eczema
- Breakthrough baby eczema cream combines natural colloidal oatmeal and vitamin B5 to nourish skin
- Strengthens the skin's moisture barrier for prevention and protection against dryness and eczema
- Non-greasy and hypoallergenic baby cream is clinically proven to reduce itching and irritation
- Developed with leading dermatologists, this oatmeal eczema cream is formulated specially for babies
- pH-balanced and free from steroids, fragrances, parabens, phthalates and phenoxyethanol
- Baby eczema cream intensely moisturizes and helps prevent recurrence of extra dry skin from eczema
- Recommended by pediatricians and dermatologists and accepted by the National Eczema Association
Description
Aveeno Baby Eczema Therapy Moisturizing Cream helps relieve dry, itchy, irritated skin due to eczema. Developed with leading dermatologists, this hypoallergenic baby eczema cream uses the soothing power of natural colloidal oatmeal to help strengthen the skin's moisture barrier for prevention and protection against dryness. Formulated specially for babies, this non-greasy baby cream is clinically proven to relieve itchy, irritated skin due to eczema and intensely moisturizes skin to prevent the recurrence of extra dry skin from eczema. The unique formula, made with Natural Colloidal Oatmeal skin protectant and vitamin B5, is pH-balanced and free from steroids, fragrances, parabens, phthalates and phenoxyethanol. Aveeno is recommended by pediatricians and dermatologists and this baby eczema cream is accepted by the National Eczema Association.
Suggested Age: Newborn and Up
Health Facts: Phthalate-Free, Aluminum-Free, No Fragrance Added, Dye-Free, Paraben-Free
Product Form: Cream
Beauty Purpose: Soothing
Industry or Government Certifications: National Eczema Association Seal of Acceptance
Net weight: 12 fl oz (US)
Features: Moisturizing, Repels Moisture, Relieves Itching, Soothing, Non-Irritating, Nongreasy, Dermatologist Tested
TCIN: 50907692
UPC: 381371169870
Item Number (DPCI): 007-08-1035
Origin: Made in the USA or Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Active ingredients
colloidal oatmeal(1%).
Purpose
Skin Protectant..Uses
eczema, rashes.Stop use and ask a doctor if
Stop use and ask a doctor if: condition worsens,symptoms last more than 7 days or clear up and occur again within a few days.Directions
Apply as needed.Other information
Remove quality seal. Do not use if quality seal is broken. For use on mild to moderate eczema or as directed by a physician. Store at room temperature.Inactive ingredients
water, glycerin, panthenol, distearyldimonium chloride, petrolatum, isopropyl palmitate, cetyl alcohol, dimethicone, avena sativa (oat) kernel oil, steareth-20, benzalkonium chloride, ceramide np, sodium chloride, avena sativa (oat) kernel extract
Question or comments?
866-428-3366Shipping details
Estimated ship dimensions: 6.9 inches length x 3.3 inches width x 1.7 inches height
Estimated ship weight: 0.9259 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Can this be used on the face?
submitted by TR - 3 years ago
A: Thanks for your question today! Yes, this product can be used on the face, just follow the label instructions. Take care!
submitted byJohnson & Johnson - 3 years agoBrand expert
Q: Is this okay for applying to non-eczema skin or is it only for eczema?
submitted by Cori - 5 years ago
A: Hey Cori, thanks for your question. Our Baby Eczema Cream protects and helps relieve minor skin irritations and itching due to eczema and rashes. We'd suggest having a talk with your Dermatologist or Doctor to ensure we'll be the right fit. Let us know if you have any other questions!
submitted byJohnson & Johnson - 5 years agoBrand expert
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Guests are saying
The Aveeno Baby Eczema Therapy Lotion is highly praised for its effectiveness in treating eczema and dry skin in children. Many guests report significant improvements in their children's skin conditions, with some stating it has replaced prescription creams. The lotion is creamy, moisturizing, and gentle, making it suitable for sensitive skin. While some guests mention concerns about the price and occasional adverse reactions, the overall consensus is that it is a reliable product for maintaining skin health.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 3368 reviews
quality: 4.3 out of 5
value: 3.83 out of 5
81% would recommend
32 recommendations
1 out of 5 stars
9 November, 2025
originally posted on aveeno.com
Horrible in my experience
I bought this for my baby a month or two ago and he broke out so so terribly, then I put a bit on my skin and his dads and we both broke out bad from it too. Havnt met someone who actually enjoys and finds this product helpful.
5 out of 5 stars
2 November, 2025
originally posted on influenster.com
Best moisturizer cream for baby
Love this lotion a lot. My son has used from birth to now. It’s non-scent so it’s perfect for baby’s skin. My son’s skin is smooth when using it. Packaging is great.
5 out of 5 stars
31 October, 2025
originally posted on influenster.com
Great product clears up skin within start of using
Loveee love this product for my babies they broke out real bad as they were little soon as I started using this product it cleared up immediately on them scent is good too not to much overpowering which is good since it’s for littles packaging gives its just calm and soothing product great texture not to oily good ingredients as well great product overall recommend to anyone can even use on myself!
5 out of 5 stars
27 October, 2025
originally posted on influenster.com
Truly the best for treating Eczema
My son has suffered from eczema since birth, and we tried almost every moisturizer on the market — nothing really helped for long. Then we found Aveeno Baby Eczema Therapy Moisturizing Cream, and it made such a huge difference. From the first few days of using it, his skin became softer, less red, and the itching almost disappeared. We’ve been using it from birth until now, and it still works perfectly. I love that it’s fragrance-free, gentle, and absorbs quickly without leaving a greasy feeling. It’s the only product that truly keeps his sensitive skin calm and moisturized all day. I’m so grateful for this cream — it’s a must-have for any parent dealing with baby eczema!
5 out of 5 stars
23 October, 2025
originally posted on influenster.com
Baby skin on 1000%
Bath time is not complete without this in my baby’s routine . She is only 10 weeks old and loves how soft her skin gets . The scent is clean and packaging is easy to use.
5 out of 5 stars
16 October, 2025
originally posted on influenster.com
Aveeno Baby Eczema Therapy Moisturizing Cream
Aveeno Baby Eczema Therapy Moisturizing Cream is a great option for sensitive or eczema prone skin. No more flare ups, keep the skin moist, and doesn't itch nore dry out.
5 out of 5 stars
15 October, 2025
originally posted on influenster.com
Works!
Aveeno Children Eczema Cream gently soothes and moisturizes dry, itchy skin. Its oatmeal-based, fragrance-free formula relieves discomfort and protects sensitive skin, making it great for daily use on kids.
5 out of 5 stars
14 October, 2025
originally posted on influenster.com
⭐️⭐️⭐️⭐️⭐️ Works great for baby’s eczema!
This lotion works great for my baby’s eczema and the size is perfect — easy to toss in the diaper bag for travel. This is my second time buying this brand; I had the jar before and definitely prefer this container since I don’t get lotion under my nails. So much easier to use!
5 out of 5 stars
13 October, 2025
originally posted on influenster.com
Aveeno
It’s really great it’s soothing and just right for babies skin it helps moisturise but also soothe the itchyness and dryness. It’s great for lathering or just patting onto the skin. Would recommend
5 out of 5 stars
9 October, 2025
originally posted on influenster.com
Gentle, soothing , effective!
Aveeno Baby Eczema Therapy is a lifesaver for sensitive or eczema-prone skin. The texture is rich yet non-greasy, and it absorbs quickly while instantly calming dryness and irritation. It keeps baby’s skin soft, hydrated, and comfortable all day. I love that it’s fragrance-free, pediatrician-recommended, and made with colloidal oatmeal for extra soothing care. Perfect for daily use — it really helps keep flare-ups under control
5 out of 5 stars
5 October, 2025
originally posted on influenster.com
Good for the baby's skin
I bought this product when my baby’s skin became dry during winter. I applied it on his face and body, and I was amazed — after just two days (using it once or twice a day), the dryness completely disappeared. The texture is quite thick and almost scent-free. It feels a bit sticky at first, but after about 30 seconds it absorbs well, leaving the skin soft and smooth
5 out of 5 stars
2 October, 2025
originally posted on influenster.com
I don’t recommend using it on the face
They gave me this cream for my newborn daughter and the truth is that it has served me too much, my baby has suffered from dryness in her hands and legs and this cream has helped her stop that.
5 out of 5 stars
29 September, 2025
originally posted on influenster.com
Smooth and so effective
It is so smoothe and helped my baby to get rid of eczema. Now days he is not scratching more due to this product. I loved the product . Packaging is also so good.
5 out of 5 stars
26 September, 2025
originally posted on influenster.com
Great for sentsitive skin
My toddler and I both loved this lotion. He has sensitive skin and it didn’t irritate it at all. It doesn’t have a particular scent. The pump is nice as I prefer it over squeeze tubes. Overall, I would recommend this product.
5 out of 5 stars
15 September, 2025
originally posted on influenster.com
Effective
Since my baby was born I’ve been using the Aveno Lotion because baby has eccema and I love the texture and the engreduents. It makes my baby feel comfortable and is effective. I love the packaging
5 out of 5 stars
9 September, 2025
originally posted on influenster.com
Great product
These have amazing ingredients and come in great packaging. It has an amazing scent and smooth texture. I use this on my niece all the time!! It works so well
3 out of 5 stars
4 September, 2025
originally posted on influenster.com
Good moisturiser
This was recommended to us in pharmacie but not so effective to us, as a day to day moisturiser is very good but for eczema flare-ups would not be the best to use.
5 out of 5 stars
3 September, 2025
originally posted on influenster.com
gentle, fragrance-free, and absorbs quickly
Aveeno Baby Eczema Therapy Moisturizing Cream is a lifesaver for little ones with sensitive or eczema-prone skin. The formula is gentle, fragrance-free, and absorbs quickly without feeling greasy. After just a few uses, it noticeably soothes dryness, reduces redness, and calms irritation. The added colloidal oatmeal and vitamin B5 keep baby’s skin soft and hydrated all day. It’s a trusted, dermatologist-recommended product that brings real relief and peace of mind for parents.
5 out of 5 stars
30 August, 2025
originally posted on influenster.com
Great all-over lotion for sensitive skin!
This is a great all-over lotion for sensitive, eczema prone skin. It glides on smooth and soaks into skin without any greasy residue. The scent is extremely light with just a very subtle oatmeal scent. The pump top makes it really easy to use. Another staple in my household!
5 out of 5 stars
30 August, 2025
originally posted on influenster.com
Works great with eczema
It is very gentle to the skin I usually break out with eczema rash and since I've been using this lotion I have not been breaking out as much as I used to