Sponsored
Aveeno Baby Cleansing Therapy Moisturizing Wash - 8 fl oz
$7.19 ($0.90/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Bottle of Aveeno Baby Cleansing Therapy Moisturizing Baby Bath Wash for eczema-prone skin
- Moisturizing baby wash specially designed for dry, sensitive, irritated skin
- Wash cleanses and soothes baby’s irritated and dry skin, leaving skin feeling comfortable
- Formulated with natural oatmeal, known for soothing and nourishing skin, and provitamin B5
- Gentle baby wash with a proprietary formula that's dermatologist- and pediatrician-tested
- Soothing, nourishing wash is pH-balanced, hypoallergenic, and fragrance free
- Tear-, sulfate-, soap-, paraben-, phthalate-, and phenoxyethanol-free
- Bath wash for eczema-prone skin is from a dermatologist and pediatrician recommended brand
Description
Cleanse and soothe baby's sensitive skin with Aveeno Baby Cleansing Therapy Moisturizing Wash. Designed for baby's sensitive, eczema-prone skin, this dermatologist- and pediatrician-tested bath wash cleanses and soothes irritated and dry skin, leaving skin feeling comfortable. It's accepted by the National Eczema Association and clinically shown to gently cleanse baby's eczema-prone skin. The gentle, baby body wash is formulated with finely milled natural oatmeal, known for its soothing and nourishing properties, along with provitamin B5 and rich emollients. Hypoallergenic, pH-balanced, and fragrance-free, the baby bath wash is tear-, sulfate-, soap-, paraben-, phthalate-, and phenoxyethanol-free. To use, squeeze onto hands or a wet washcloth and apply to baby's skin, building a creamy lather and rinse.
Scent: Unscented
Suggested Age: 1 Year and Up
Health Facts: Fluoride-Free, Aluminum-Free, No Fragrance Added, Phthalate-Free, Dye-Free, Paraben-Free, Sulfate-Free
Product Warning: Use with adult supervision
Product Form: Liquid
Package Quantity: 1
Beauty Purpose: Basic Cleansing, Moisturizing
Recommended Skin Type: Sensitive, Dry
Net weight: 8 fl oz (US)
Features: Safe to Use On Sensitive Skin
TCIN: 12286322
UPC: 381371191949
Item Number (DPCI): 007-08-0862
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water, glycerin, cocamidopropyl betaine, sodium lauroamphoacetate, coco-glucoside, avena sativa (oat) kernel flour, sodium chloride, hydroxypropyl starch phosphate, acrylates/c10-30 alkyl acrylate crosspolymer, citric acid, caprylic/capric triglyceride, sodium benzoate, glyceryl oleate, guar hydroxypropyltrimonium chloride, glycol distearate, sodium hydroxide, glyceryl stearate, panthenol, ceramide np, avena sativa (oat) kernel extract' '
Allergens & Warnings:
SAFETY TIP: Keep this product out of reach of children. Do not use if quality seal is broken or missing.Shipping details
Estimated ship dimensions: 1.21 inches length x 2.87 inches width x 6.85 inches height
Estimated ship weight: 0.62 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Can I use this on my 4 month old? It says suggested 1 year and up
submitted by Val90 - 3 months ago
A: Hi there! Our Aveeno Baby Cleansing Therapy Moisturizing Wash is recommended for babies 12 months and older, as indicated on the packaging. If you're unsure, it's always best to consult with your pediatrician before introducing any new skincare products to your baby’s routine.
submitted byJohnson & Johnson - 3 months agoBrand expert
Q: Will this help for kids with KP(keratosis pilaris)?
submitted by Mimi - 1 year ago
A: We do not manufacture a product that treats keratosis pilaris. Please reach out to your child's health care professional for a product they recommend.
submitted byJohnson & Johnson - 1 year agoBrand expert
Q: Can this help with a heat rash
submitted by Sara - 1 year ago
A: This wash is good for dry skin, sensitive skin, and eczema-prone skin!
submitted byJohnson & Johnson - 1 year agoBrand expert
Q: can it used as a baby shampoo?
submitted by pui - 8 years ago
A: Thanks for the question, Pui! This product is intended for cleaning your baby's delicate skin. We'd recommend checking out some of our other products, like our Aveeno Baby Wash & Shampoo, if you're looking for an all-in-one product.
submitted byJohnson & Johnson - 7 years agoBrand expert
Q: Is it possible to identify the source of the glycerin in the baby products?/ or possible additional testings for at least the top 8 main allergens? so many babies now have allergies with the eczema
submitted by Allergymom - 8 years ago
A: The company that manufactures it would likely be able to answer that question. On a side not you might have some luck finding some of the aggrevating factors for your child’s eczema by doing food sensitivity testing. (It’s different then allergies. My son’s eczema improved significantly after removing foods he testing positive for.) He’s sensitive and did well with this product but much better with an all natural charcoal soap.
submitted byLiz - 8 years ago
Q: how old should be my kid to use this product. thanks ghide
submitted by ghidekidane - 9 years ago
A: You use it just like any other body wash.
submitted byEastBayMom - 9 years ago
Frequently bought together
Highly rated
$10.19
Buy 1, get 1 25% off select Aveeno baby bath & body care
4.7 out of 5 stars with 3860 ratings
Highly rated
$9.49($0.79/fluid ounce)
Buy 1, get 1 25% off select Aveeno baby bath & body care
4.6 out of 5 stars with 12494 ratings
Guests also viewed
Bestseller
$13.29
Buy 1, get 1 25% off select Aveeno baby bath & body care
4.7 out of 5 stars with 4025 ratings
Bestseller
$6.59
was $7.59 New lower price
Buy 1, get 1 25% off select Aveeno baby bath & body care
4.7 out of 5 stars with 1558 ratings
$20.99
Buy 1, get 1 25% off select Aveeno baby bath & body care
4.4 out of 5 stars with 10620 ratings
Highly rated
$3.99
Buy 1, get 1 25% off select Aveeno baby bath & body care
4.4 out of 5 stars with 10943 ratings
Highly rated
$7.99
Buy 1, get 1 25% off select Aveeno baby bath & body care
4.8 out of 5 stars with 485 ratings
Discover more options
Highly rated
$7.99
Buy 1, get 1 25% off select Aveeno baby bath & body care
4.8 out of 5 stars with 485 ratings
Bestseller
$6.59
was $7.59 New lower price
Buy 1, get 1 25% off select Aveeno baby bath & body care
4.7 out of 5 stars with 1558 ratings
Highly rated
$9.49($0.79/fluid ounce)
Buy 1, get 1 25% off select Aveeno baby bath & body care
4.6 out of 5 stars with 12494 ratings
Highly rated
$7.79
Buy 1, get 1 25% off select Baby Dove baby toiletries
4.6 out of 5 stars with 541 ratings
Related Categories
Guests are saying
The Aveeno Baby Cleansing Therapy Moisturizing Wash is a highly praised product among parents for its gentle and effective formula, making it ideal for babies with sensitive skin and conditions like eczema. Guests appreciate its fragrance-free and tear-free qualities, which ensure a soothing bath experience. The wash is enriched with natural ingredients like oatmeal, providing hydration and softness without irritation. Its creamy texture lathers well, making it a staple in many households for daily use.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 668 reviews
quality: 4.19 out of 5
value: 3.86 out of 5
80% would recommend
55 recommendations
4 out of 5 stars
30 November, 2025
originally posted on influenster.com
Good
[This review was collected as part of a promotion.] I didn’t use it on hair because of the texture of my child’s hair. But as a body wash it left him smooth. He has eczema so I’m always looking for moisturizing body washes and this was good. No fragrance which I like. But all in all I would recommend.
5 out of 5 stars
14 November, 2025
originally posted on influenster.com
Super gentle
[This review was collected as part of a promotion.] I’ve really liked using the Aveeno Baby Cleansing Therapy Bubble Bath—it’s super gentle and makes nice soft bubbles without irritating my baby’s skin. It feels soothing and calming, especially on days when their skin seems a little dry. It’s one of those products that just quietly works well every time.
5 out of 5 stars
4 November, 2025
originally posted on influenster.com
My go-to shampoo for my baby
[This review was collected as part of a promotion.] An amazing gentle shampoo that works perfectly for my baby I love that it's tear-free and uses safe ingredients. It has a good calming scent and it is very easy to use.
5 out of 5 stars
2 November, 2025
originally posted on influenster.com
Gentle
[This review was collected as part of a promotion.] Very gentle on your skin. It don’t have a smell it’s very light feeling. It’s a light foaming lather it’s not to much. The packaging was nice as well.
5 out of 5 stars
29 October, 2025
originally posted on influenster.com
Fresh and clean
Great product with safe ingredients and a great scent. I’m a big aveeno user and buy plenty of their products. Keeps my baby smelling good and fresh all day long. Highly recommend.
5 out of 5 stars
27 October, 2025
originally posted on influenster.com
Great Baby Wash
[This review was collected as part of a promotion.] I love Aveeno products! The Baby Cleansing Therapy Moisturizing Wash is in an easy to use squirt bottle, which makes bath time easy. It has a light scent and a thick texture. My baby smells great after his bath!
5 out of 5 stars
22 October, 2025
originally posted on influenster.com
Baby skin loves it!
[This review was collected as part of a promotion.] My baby’s skin loves this product! It is so gentle and smells like a light oatmeal. The packaging is good and the amount of product for the price is a great value!
5 out of 5 stars
22 October, 2025
originally posted on influenster.com
Perfect for cold weather
This is an every use for my kids. With the dry cold weather, their skin gets sensivity, this is a must. Gentle smell, very soft, lasts for a long like, packaging is very easy to open with your wet hands. Have been buying this for years.
5 out of 5 stars
20 October, 2025
originally posted on influenster.com
Totally worth it
It’s fragrance free , no scent which I prefer as it is gentle and soft on my baby’s delicate skin. Great value as you need only few pumps of it. Packaging is simple and modest, nothing fancy, very effective and moisturising, totally worth it , one of the best washes for babies and kids in the current market…
5 out of 5 stars
16 October, 2025
originally posted on influenster.com
Therapy for my 2 yo
[This review was collected as part of a promotion.] I’ve been using Aveeno Baby Cleansing Therapy Moisturizing Wash for my 2-year-old, and it’s amazing for her dry, sensitive skin. It leaves her skin soft and calm with no irritation at all. I love that it’s gentle, fragrance-free, and doesn’t dry out her skin even after daily baths. 💧👶
5 out of 5 stars
15 October, 2025
originally posted on influenster.com
I would 10/10 recommend
[This review was collected as part of a promotion.] I 10/10 recommend Aveeno baby cleansing therapy moisturizing wash. It leaves my baby’s skin feeling super soft with no rashes nor flare ups. I’ve used it for a little over a month and will need to buy another one as soon as it’s gone.
5 out of 5 stars
12 October, 2025
originally posted on influenster.com
Gentle on skin
[This review was collected as part of a promotion.] This is a great product. It is gentle on my son’s skin and smells nice. The packing is nice and it cleans great. I will buy this again! Very effective!
5 out of 5 stars
12 October, 2025
originally posted on influenster.com
Loved!
[This review was collected as part of a promotion.] We used this completely up and this was amazing for my eczema babies skin. I’ve already bought another and it’s my favorite soap for his sensitive skin. The scent is light and lingers.
5 out of 5 stars
12 October, 2025
originally posted on influenster.com
Fragrance free
[This review was collected as part of a promotion.] It’s fragrance free which is perfect for my baby’s skin as for I don’t like using harsh fragrances on her skin. Does what it needs to do while not irritating the skin. Perfect.
5 out of 5 stars
12 October, 2025
originally posted on influenster.com
Great for eczema babes
[This review was collected as part of a promotion.] Aveeno Baby Cleansing Therapy Moisturizing Wash is a game-changer for sensitive and dry baby skin. It’s fragrance-free, tear-free, and formulated with natural oatmeal, which helps soothe irritation and leaves skin soft and hydrated after every bath. The texture is creamy but rinses off easily without leaving any residue. What stands out most is how gentle it is — perfect for babies with eczema, dry patches, or easily irritated skin. After a few uses, skin feels noticeably smoother and more moisturized. It pairs well with the matching Aveeno Baby Cleansing Therapy Moisturizing Cream for even better results. Parents will love that it’s pediatrician- and dermatologist-recommended, free of harsh chemicals, and safe for daily use. It’s a dependable, gentle wash that keeps baby’s skin clean and healthy without stripping away moisture. Bottom line: A must-have for parents looking for a mild, nourishing baby wash that truly helps soothe and protect sensitive skin.
5 out of 5 stars
11 October, 2025
originally posted on influenster.com
Our new soap for my fair skinned son.
[This review was collected as part of a promotion.] My son is very fair skin. He can’t even do mint tooth paste yet so we need a soap that’s light but also cleans well. This soap was just that. It left his skin still fairly moisturized and cleaned well. He’s in daycare so he comes home like he’s been dunked in dirt some days. my wife liked it as well. We went married to our last soap for him and ended up buying this after my free bottle ran out. Good stuff.
4 out of 5 stars
10 October, 2025
originally posted on influenster.com
Does what it’s supposed to do
[This review was collected as part of a promotion.] The wash comes in a bottle. It is not very big. It’s a gel texture but very foamy. I feel like it does help calm my daughter’s redness. Scent wise it’s okay but not great.
5 out of 5 stars
9 October, 2025
originally posted on influenster.com
Moisturizing
I really like this body wash for my 15 month old. It smells good and keeps his skin moisturized. I feel like the opening is easy to use and get all the soap out.
5 out of 5 stars
9 October, 2025
originally posted on influenster.com
Gentle and Soothing
[This review was collected as part of a promotion.] Aveeno Baby Cleansing Therapy was so gentle on baby’s skin and gentle no irritation. It was soothing and was did not smell overwhelming. The Bottle is sturdy not flimsy and the packaging is great. Made with natural ingredients this is my first choice for my baby’s bath time .
5 out of 5 stars
9 October, 2025
originally posted on influenster.com
Nice soap for kids!
[This review was collected as part of a promotion.] We love using the Aveeno brand in our house and this was a great one to try out. Love how it’s moisturizing and good for kids skin. We have issues with our little ones having sensitive skin so this is a great one to have on hand.