$6.99 when purchased online
Target Online store #3991
About this item
Highlights
- Bottle of Aveeno Baby Cleansing Therapy Moisturizing Baby Bath Wash for eczema-prone skin
- Moisturizing baby wash specially designed for dry, sensitive, irritated skin
- Wash cleanses and soothes baby’s irritated and dry skin, leaving skin feeling comfortable
- Formulated with natural oatmeal, known for soothing and nourishing skin, and provitamin B5
- Gentle baby wash with a proprietary formula that's dermatologist- and pediatrician-tested
- Soothing, nourishing wash is pH-balanced, hypoallergenic, and fragrance free
- Tear-, sulfate-, soap-, paraben-, phthalate-, and phenoxyethanol-free
- Bath wash for eczema-prone skin is from a dermatologist and pediatrician recommended brand
Description
Cleanse and soothe baby's sensitive skin with Aveeno Baby Cleansing Therapy Moisturizing Wash. Designed for baby's sensitive, eczema-prone skin, this dermatologist- and pediatrician-tested bath wash cleanses and soothes irritated and dry skin, leaving skin feeling comfortable. It's accepted by the National Eczema Association and clinically shown to gently cleanse baby's eczema-prone skin. The gentle, baby body wash is formulated with finely milled natural oatmeal, known for its soothing and nourishing properties, along with provitamin B5 and rich emollients. Hypoallergenic, pH-balanced, and fragrance-free, the baby bath wash is tear-, sulfate-, soap-, paraben-, phthalate-, and phenoxyethanol-free. To use, squeeze onto hands or a wet washcloth and apply to baby's skin, building a creamy lather and rinse.
Scent: Unscented
Suggested Age: 1 Year and Up
Health Facts: Fluoride-Free, No Fragrance Added, Aluminum-Free, Dye-Free, Phthalate-Free, Paraben-Free, Sulfate-Free
Product Warning: Use with adult supervision
Product Form: Liquid
Package Quantity: 1
Beauty Purpose: Basic Cleansing, Moisturizing
Recommended Skin Type: Sensitive, Dry
Net weight: 8 fl oz (US)
Features: Safe to Use On Sensitive Skin
TCIN: 12286322
UPC: 381371191949
Item Number (DPCI): 007-08-0862
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water, glycerin, cocamidopropyl betaine, sodium lauroamphoacetate, coco-glucoside, avena sativa (oat) kernel flour, sodium chloride, hydroxypropyl starch phosphate, acrylates/c10-30 alkyl acrylate crosspolymer, citric acid, caprylic/capric triglyceride, sodium benzoate, glyceryl oleate, guar hydroxypropyltrimonium chloride, glycol distearate, sodium hydroxide, glyceryl stearate, panthenol, ceramide np, avena sativa (oat) kernel extract
Shipping details
Estimated ship dimensions: 1.21 inches length x 2.87 inches width x 6.85 inches height
Estimated ship weight: 0.62 pounds
This item cannot be shipped to the following locations: Virgin Islands, U.S., Guam (see also separate entry under GU), Northern Mariana Islands, American Samoa (see also separate entry under AS), APO/FPO, United States Minor Outlying Islands
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Will this help for kids with KP(keratosis pilaris)?
submitted by Mimi - 10 months ago
A: We do not manufacture a product that treats keratosis pilaris. Please reach out to your child's health care professional for a product they recommend.
submitted byJohnson & Johnson - 10 months agoBrand expert
Q: Can this help with a heat rash
submitted by Sara - 11 months ago
A: This wash is good for dry skin, sensitive skin, and eczema-prone skin!
submitted byJohnson & Johnson - 11 months agoBrand expert
Q: can it used as a baby shampoo?
submitted by pui - 7 years ago
A: Thanks for the question, Pui! This product is intended for cleaning your baby's delicate skin. We'd recommend checking out some of our other products, like our Aveeno Baby Wash & Shampoo, if you're looking for an all-in-one product.
submitted byJohnson & Johnson - 6 years agoBrand expert
Q: Is it possible to identify the source of the glycerin in the baby products?/ or possible additional testings for at least the top 8 main allergens? so many babies now have allergies with the eczema
submitted by Allergymom - 7 years ago
A: The company that manufactures it would likely be able to answer that question. On a side not you might have some luck finding some of the aggrevating factors for your child’s eczema by doing food sensitivity testing. (It’s different then allergies. My son’s eczema improved significantly after removing foods he testing positive for.) He’s sensitive and did well with this product but much better with an all natural charcoal soap.
submitted byLiz - 7 years ago
Q: how old should be my kid to use this product. thanks ghide
submitted by ghidekidane - 8 years ago
A: You use it just like any other body wash.
submitted byEastBayMom - 8 years ago
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Summary of reviews
The Aveeno Baby Cleansing Therapy Moisture Wash is highly regarded for its gentle and effective formula, making it ideal for babies with sensitive skin and eczema. Guests appreciate its moisturizing properties, light scent, and the fact that it is fragrance-free. Many have noted significant improvements in their children's skin condition after using this product. However, some guests expressed disappointment over recent formula changes that have affected its effectiveness.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 419 reviews
quality: 4.19 out of 5
value: 3.86 out of 5
79% would recommend
54 recommendations
Gentle and soothing—perfect for babies with eczema
5 out of 5 stars
mnalepa20_5304 - 1 month ago
originally posted on influenster.com
This wash is perfect for my baby’s eczema! It’s gentle on sensitive skin, moisturizing without any irritation. The scent is mild and calming, and it lathers well without drying out the skin. The bottle is easy to use, and a little goes a long way. Definitely a must-have for babies with sensitive skin!
not a great value, doesn't feel like it cleans well
3 out of 5 stars
Thumbs down graphic, would not recommend
footarget - 7 months ago, Verified purchaser
Doesn't foam or spread well. While I know that foaming action doesn't do anything cleaning-wise, I feel like the product doesn't spread well. I've used the whole bottle with a loofah or washcloth. As an adult who is sensitive to fragrance, I'll keep trying to find another body wash or bar. On a positive note, it didn't have a strong smell.
Moisturising
5 out of 5 stars
whitneyh164 - 7 months ago
originally posted on influenster.com
Lightly scented and extra moisturizer the package is effective for usage . This is such a hydrating product the ingredients are simple and delicate for baby’s skin and the size of bottle in good
Cleansing Therapy Baby Wash
5 out of 5 stars
katrinac164 - 1 year ago
originally posted on influenster.com
This high-quality soothing cleansing therapy moisturizing wash for babies is ideal. Pediatrician and dermatologist recommended. It’s effectiveness speaks for itself helps with eczema prone skin as well. 
Made Baby's Skin Worse
1 out of 5 stars
Thumbs down graphic, would not recommend
MTC - 1 year ago, Verified purchaser
I was using a different wash before and baby's skin was always better after a bath, but it had fragrance so I thought I'd try this since it's for eczema. I've used it twice and both times my baby's skin was fine before the bath (we've gotten a good moisturizing routine) and after it was all dry and red everywhere. I don't know how this is endorsed by the eczema foundation.
Excellent baby wash
5 out of 5 stars
lenareviews - 2 years ago
originally posted on influenster.com
My baby develop eczema patches on his skin. I was recommended this was by another mom with the same issue and it worked in just one or two watches I started noticing the difference. I pair it with the lotion from the same line and my baby skin feels totally different now. I do recommend and the scent is not over powering which I love.
Worst products - caused bad skin irritation
1 out of 5 stars
Momo - 3 years ago
originally posted on aveeno.com
I used this the first time on adult skin and the skin showed bad irritation and flare up. I don't know how it will turn out in baby skin. Never use this product!
1 reply from Consumer Care team - 3 years ago
We're sorry to hear that you didn't have a great experience with this! You're important to us, and we're always looking for ways to do better for you and your little ones. When you have a moment, please give us a call at 1-866-428-3366 anytime M-F between 9am-5:30pm ET to get in touch with us personally!
New Formula Causes Burning and Itching
1 out of 5 stars
GSC2549 - 3 years ago
originally posted on aveeno.com
Have used this product 13-15 years. Only body was I can use. Formula went from creamy white and smelling great to translucent with a bad smell. Made my skin itch and burn. Cannot have it on my skin for even a second. If it’s doing this to me, what will it do to a baby with sensitive skin or eczema.
1 reply from Consumer Care team - 3 years ago
Thank you for bringing this to our attention! We wouldn't expect our body wash to cause itching, and we'd love to learn more about your experience. When you have a chance, give us a call at 1-866-428-3366. We hope to chat soon!
Great product, small bottle
4 out of 5 stars
Thumbs up graphic, would recommend
Lump of coal - 3 years ago, Verified purchaser
This product- Aveeno Baby Cleansing Wash has been helping with my 3 year old’s eczema. He and I like the feel- as it’s not at all greasy. Skin is soft and smooth. The reason I’m giving it only 4 stars- not because of the actual product, but because of the size of the bottle. And the price. Why can’t Aveeno make this in a larger size version too?
Cleansing Liquid
3 out of 5 stars
Cleansing Soap - 3 years ago, Verified purchaser
I felt this was a little heavy to use on hair and skin. I like how it’s unscented.
I love it, but
4 out of 5 stars
Thumbs up graphic, would recommend
Alexa - 3 years ago
This product has always been great on my son’s skin, I just don’t like that there isn’t a bigger size of this product. I feel like I buy it too frequently.
New formula doesn't work
1 out of 5 stars
SamiFromChi - 3 years ago
originally posted on aveeno.com
I have used Aveeno eczema wash for my 2 year old since he was born. Nothing else seemed to work to keep him from scratching himself constantly due to the dryness . With this new formulation, he's now back to having dry patches, bumps, and scratching himself all over.
1 reply from Consumer Care team - 3 years ago
We're so sorry to hear that and we'd like to gather more details about your child's experience. Please give us a call at 1-866-428-3366, Monday-Friday from 9am to 5:30pm ET. Talk to you soon!
The best
5 out of 5 stars
Thumbs up graphic, would recommend
Travboogie - 3 years ago, Verified purchaser
It’s a great product to use for my babies. I can’t complain about it!!!
Eczema
5 out of 5 stars
Thumbs up graphic, would recommend
G - 3 years ago, Verified purchaser
Great for eczema issues, I use it on my toddler.
Newer formula doesn’t compare!!!
1 out of 5 stars
AJay28 - 4 years ago
originally posted on aveeno.com
We’ve been buying and using this product for years up until the recent formula change. The new formula is irritating and tends to dry the skin instead of moisturizing it. Dislike the color, texture and smell in comparison to the original. Why try and fix something when it’s not broken. Bring back the original one. Thanks
1 reply from Consumer Service team - 4 years ago
We're sorry to hear you're not a fan of the new formula. We'd like to learn more from you so please give us a call at 1-866-428-3366 Mon-Fri 9AM - 5:30PM ET. When you reach one of our specialists, please share your email address with them.
New formulation is irritating
1 out of 5 stars
Maria299 - 4 years ago
originally posted on aveeno.com
The new formulation is not nearly as good. It’s significantly more drying to the skin, and thus more irritating. Please bring back the old formulation, this was a mistake
1 reply from Consumer Care team - 4 years ago
Hi there, thank you for sharing this with us. We'd like to learn more about how our formulation has been irritating to your skin. Please call us at 1-866-428-3366, M-F, 9am-5:30pm, ET. Thank you!
New formula is drying and irritating
1 out of 5 stars
Natasha2142 - 4 years ago
originally posted on aveeno.com
I’ve been using this product for years and it’s a blessing for my unbelievably sensitive, dry skin. However, the new formula is a lot more drying and irritating. I don’t understand why they changed it, please please change it back.
1 reply from Consumer Care team - 4 years ago
Thanks for sharing with us. We’d like to learn more, so please call us at 1-866-428-3366, Monday – Friday from 9am to 5:30pm ET with your social media name. Thanks!
Love it!
5 out of 5 stars
Thumbs up graphic, would recommend
Super - 4 years ago, Verified purchaser
The best wash for sensitive skin.
Eczema cure
5 out of 5 stars
Thumbs up graphic, would recommend
Amber - 4 years ago, Verified purchaser
This cleanser helped my sons eczema go away!!!
New formula is terrible!!
1 out of 5 stars
Thumbs down graphic, would not recommend
Megan - 4 years ago, Verified purchaser
I am so disappointed that Aveeno changed the formula for the calming wash!! I used to use this as a facial cleanser for my sensitive skin and it was the only thing that would help any irritation and the patches of eczema I would get. Since the change it actually makes my skin feel worse. Please bring back the old formula :(