Services Marketing Essentials You Always Wanted to Know - (Self-Learning Management) by Vishal Desai & Vibrant Publishers (Paperback)

About the Book

A deep dive into the theory and practice of Services Marketing

Book Synopsis

Services Marketing Essentials You Always Wanted to Know is a practical, concise, and straightforward guide on the essential aspects of services marketing.

Vishal Desai, a seasoned business professional with specialization and expertise in sales and marketing, has authored this book keeping in mind the novice professionals as well as the already experienced ones. The book covers the essential topics of services marketing and is a blend of theoretical explanations and practical demonstrations of the services marketing concepts.

This book will help you to

• Understand the Extended Services Marketing Mix which includes Product, Place, Price, Promotion, People, Process, and Physical Evidence
• Learn the different models of service quality
• Gauge consumer wants and perceptions to meet their expectations
• Improve your service design to make it efficient
• Create a pricing strategy according to your service business type

The book is a must-read for young managers, B-school students, and entrepreneurs who wish to enhance their understanding and knowledge of services marketing. It is also a good fit for the teaching fraternity and industry professionals who teach sales and marketing courses at business schools as it includes several case studies, quizzes, and activities to liven up the subject and demonstrate the practical implications of it in real life.

Services Marketing Essentials You Always Wanted To Know prepares the readers to meet the challenges and seize the opportunities in today's dynamic marketplace, especially when the service industry is growing exponentially worldwide.

This book is part of Vibrant Publishers' Self-Learning Management series that aims to equip working professionals and students with essential knowledge of management subjects through compact and beginner-friendly books.

Review Quotes

The book is an excellent read.The case studies, quizzes, info-graphics, models, and figures given in the book reinforce the learnings of each chapter. I recommend the book for students, faculty members, and college libraries.

Dr. Poonam Nikam, Dean,

IIEBM's Indus Business School

This book contains all the essential topics - from fundamentals to the strategic perspective of services marketing. The case studies given in the book will make students learn from and relate to real-life situations in services marketing.

Dr. Vishal Bhole, Associate Dean,

Indus Business School