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About this item
Highlights
- In this explosive expose, Wall Street Journal reporter Alecia Swasy tells the chilling story of life within P&G.
- About the Author: Alecia Swasy is a former staff reporter for The Wall Street Journal.
- 400 Pages
- Business + Money Management, Corporate & Business History
Description
About the Book
Investigative reporter Alecia Swasy reveals the chilling truth about Procter & Gamble--the company that produces Tide, Crest, Pringles, Pampers, and a host of other popular products. From offices run with obsessive control to tales of extraordinary marketing arrogance, Swasy paints the picture of a cutthroat company. "Explosive".-- Fortune.Book Synopsis
In this explosive expose, Wall Street Journal reporter Alecia Swasy tells the chilling story of life within P&G. Wonderfully readable, impeccably researched, Soap Opera is a sobering look at the price of success in American business. Behind Procter & Gamble's wholesome image is a control-obsessed company so paranoid that Wall Street analysts, employees, and the chairman himself refer to it as "the Kremlin."About the Author
Alecia Swasy is a former staff reporter for The Wall Street Journal.Dimensions (Overall): 8.72 Inches (H) x 5.64 Inches (W) x .99 Inches (D)
Weight: 1.17 Pounds
Suggested Age: 22 Years and Up
Sub-Genre: Corporate & Business History
Genre: Business + Money Management
Number of Pages: 400
Publisher: Simon & Schuster
Format: Paperback
Author: Alecia Swasy
Language: English
Street Date: September 1, 1994
TCIN: 89107814
UPC: 9780671897819
Item Number (DPCI): 247-03-5183
Origin: Made in the USA or Imported
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Shipping details
Estimated ship dimensions: 0.99 inches length x 5.64 inches width x 8.72 inches height
Estimated ship weight: 1.17 pounds
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