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About this item
Highlights
- The definitive work on business strategy for sustainability by the most authoritative voice in the conversation.
- About the Author: Adam Werbach is Global CEO of Saatchi & Saatchi.
- 240 Pages
- Business + Money Management, Development
Description
About the Book
The definitive work on business strategy for sustainability by the most authoritative voice in the conversation.Book Synopsis
The definitive work on business strategy for sustainability by the most authoritative voice in the conversation. More than ever before, consumers, employees, and investors share a common purpose and a passion for companies that do well by doing good. So any strategy without sustainability at its core is just plain irresponsible - bad for business, bad for shareholders, bad for the environment. These challenges represent unprecedented opportunities for big brands - such as Clorox, Dell, Toyota, Procter & Gamble, Nike, and Wal-Mart - that are implementing integral, rather than tangential, strategies for sustainability. What these companies are doing illuminates the book's practical framework for change, which involves engaging employees, using transparency as a business tool, and reaping the rewards of a networked organizational structure. Leave your quaint notions of corporate social responsibility and environmentalism behind. Werbach is starting a whole new dialogue around sustainability of enterprise and life as we know it in organizations and individuals. Sustainability is now a true competitive strategic advantage, and building it into the core of your business is the only means to ensure that your company - and your world - will survive.About the Author
Adam Werbach is Global CEO of Saatchi & Saatchi. He was the youngest-ever (at age twenty-three years) National President of the Sierra Club at and is the author of the widely circulated speech, "Is Environmentalism Dead?"Dimensions (Overall): 9.2 Inches (H) x 6.4 Inches (W) x 1.1 Inches (D)
Weight: 1.1 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 240
Genre: Business + Money Management
Sub-Genre: Development
Publisher: Harvard Business Review Press
Theme: Sustainable Development
Format: Hardcover
Author: Adam Werbach
Language: English
Street Date: July 6, 2009
TCIN: 82944769
UPC: 9781422177709
Item Number (DPCI): 247-10-1925
Origin: Made in the USA or Imported
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Shipping details
Estimated ship dimensions: 1.1 inches length x 6.4 inches width x 9.2 inches height
Estimated ship weight: 1.1 pounds
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