Successful Change Communication - by Rachel Miller

About the Book

Plan and deliver effective change communication that enables you to successfully guide an organization through any type of change whilst keeping employees informed, involved and inspired.

Book Synopsis

Internal communication professionals and HR professionals need to know how to plan, devise and deliver successful change communication. However, many practitioners struggle to know how to communicate change, how to start and how to counteract the impact of previous changes.

Change is an incredibly broad term and encompasses various scenarios. Successful Change Communication guides senior level practitioners through the twists and turns of change to enable you to feel confident navigating any style of change. In this book you'll learn how to communicate effectively surrounding changes such as restructures and redundancies, leadership changes, physical office changes, rebrands, ownership changes and much more.

This book is designed to equip, encourage and guide professional communicators through change so they in turn can inform, involve and inspire employees. Structured around the lifecycle of a change, the book starts out looking into how practitioners can prepare before moving on to how to communicate, review and evaluate the success of the change communication. Covering topics such as the impact of AI on change communication, entrance and exit plans for CEOs and how to work strategically during times of change, this book is the must-read manual for any practitioner looking to create connections between employees and the C-suite during times of turbulence.

About the Author

Rachel Miller is an internationally recognized authority on Internal Communication (IC), based in London, UK. A former journalist, with more than 20 years' IC experience she advises many of the world's best-known companies through her consulting business, All Things IC. She is a Fellow of the Institute of Internal Communication and Chartered Institute of Public Relations (CIPR) and was awarded CIPR's President's Medal in 2020. Rachel is a keynote speaker, Candid Comms podcast host and industry thought leader in the University of Florida's IC Research Hub. She also authored Internal Communication Strategy with Kogan Page.