Sugar Free Women's Multivitamin Gummies - 70ct - up&up™
$8.99 ($0.13/count)
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Guests are saying
The recent formulation of these gummy vitamins has sparked mixed reactions among guests. While some appreciate the sugar-free aspect and find them easy to chew, many express disappointment over the taste and texture, describing them as chalky or unpleasant. Guests who enjoy the original formula are particularly vocal about their dissatisfaction. However, those who prioritize sugar-free options and a convenient way to consume vitamins may still find value in these gummies.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.1 out of 5 stars with 109 reviews
29% would recommend
47 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
5 July, 2026Verified purchase
horrible taste
I purchased these by mistake, thinking they were the typical target brand gummy vitamins. These taste terrible. Take another type of vitamin if you are looking for sugar free.
1 out of 5 stars
Thumbs down graphic, would not recommend
29 June, 2026Verified purchase
(no review title)
Why did they change these?? They taste so awful, very sour, and texture is completely different than the old vitamins. I’d been getting these for about 10 years before they were changed and this will be my last bottle ever (if I can finish it).
1 out of 5 stars
Thumbs down graphic, would not recommend
24 June, 2026Verified purchase
(no review title)
The taste is horrible! Whoever approved this change should be fired!
1 out of 5 stars
Thumbs down graphic, would not recommend
22 June, 2026
Bring back the better version
The previous version was my go-to. Steviols taste awful and make my GI tract rebel, so these won't work for me. So sad!
1 out of 5 stars
Thumbs down graphic, would not recommend
22 June, 2026Verified purchase
(no review title)
Omg this is disgusting tasting. The old version was so much better. These are horrible!
1 out of 5 stars
Thumbs down graphic, would not recommend
21 June, 2026Verified purchase
(no review title)
Smell is awful and the taste is worse.
1 out of 5 stars
Thumbs down graphic, would not recommend
19 June, 2026Verified purchase
(no review title)
These new gummies are disgusting. The price is also ridiculous, 1.00 more than the old ones and for less than half of the amount. I won't buy these again.
1 out of 5 stars
Thumbs down graphic, would not recommend
17 June, 2026Verified purchase
Loved the Old Version, Hate the New One
Very disappointed with the new formula. The old gummies tasted great and had a true gummy texture. The new version is overly sweet, and the texture is unpleasant. To make matters worse, the price stayed the same ($8.99) while the quantity was cut in half - from 140 gummies to 70. I’ve been buying these for years, but I won’t be purchasing them again.
1 out of 5 stars
Thumbs down graphic, would not recommend
15 June, 2026Verified purchase
(no review title)
Sour & bitter, they also stick together as one big lump that’s difficult to break apart if you aren’t tearing them apart with your bare hands.
2 out of 5 stars
Thumbs down graphic, would not recommend
12 June, 2026Verified purchase
(no review title)
New formulation is nothing like the old formula. The texture and smell is unpleasant and the ingredients list is much different as a result of changing to sugar-free. Will not buy again.
1 out of 5 stars
Thumbs down graphic, would not recommend
12 June, 2026Verified purchase
No to sugar free formula
Couldn’t agree more. The new sugar free is disgusting. Waste of my money. I will be looking for a better multivitamin
2 out of 5 stars
Thumbs down graphic, would not recommend
10 June, 2026Verified purchase
changed formula
This new formula is disgusting. The smell, texture, and taste is really awful.
1 out of 5 stars
Thumbs down graphic, would not recommend
2 June, 2026
Bad taste and smell
The minute I opened the jar there was a strong unpleasant smell. I tried one. Tasted horrible
1 out of 5 stars
Thumbs down graphic, would not recommend
30 May, 2026Verified purchase
New formula tastes terrible.
New formula tastes terrible! Please bring back the old option.
1 out of 5 stars
Thumbs down graphic, would not recommend
25 May, 2026Verified purchase
Awful smell and taste
These were my go to vitamins, but I noticed something was different as soon as I smelled them when I opened the bottle. They taste awful. I see they now say “sugar free” but I’d rather have the small amount of sugar and not have the awful aftertaste. I’ll be throwing these away and buying something else.
2 out of 5 stars
Thumbs down graphic, would not recommend
21 May, 2026Verified purchase
(no review title)
tastes awful. I love the original target brand multivitamin dummies but they were out of stock so I tried these. They are disgusting. It's like they too sugar free to mean unsweetened. Will not be buying again. I would rather take a pill.
1 out of 5 stars
15 May, 2026Verified purchase
(no review title)
The taste is awful! I’ve been buying these for years, but this new formulation is not good at all. Will be looking for another vitamin option
1 out of 5 stars
Thumbs down graphic, would not recommend
13 May, 2026Verified purchase
(no review title)
The taste is horrible. Tastes like vitamins. Do not recommend.
1 out of 5 stars
Thumbs down graphic, would not recommend
12 May, 2026Verified purchase
(no review title)
Taste isn’t good. There’s an immediate chalk-like flavor but chewy. The vitamins stick to your teeth more than with other gummy vitamins. Will find the other gummy vitamins by Up and Up.
1 out of 5 stars
Thumbs down graphic, would not recommend
10 May, 2026
New Recipe is Awful
These gummies were changed from their original formula. These are so chalky and nasty I dislike them so much that I am just gping to throw them out. I wish they would go back to the original recipe which was so much better