Sponsored
Kids' Multivitamin Gummies - Fruit - up&up™
$3.79 ($0.05/count)
In Stock
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About this item
Highlights
- Gummy vitamins are a fun way to get nutrients
- Delicious fruit flavors and gummy bear shape are perfect for kids
- Contains essential nutrients like vitamins C, D and E
- If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund
Description
Make sure your little one gets the nutrients they need for healthy development with the Kids' Multivitamin Gummies from up&up™. These fruity gummy multivitamins come in a cute gummy bear shape, making it more fun to take vitamins. Each gummy delivers an essential dose of vitamins and minerals, like vitamins C and E, important antioxidants, and vitamin D for better calcium absorption.
We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
Suggested Age: 2 Years and Up
Product Warning: Consult a doctor if you have a medical condition prior to use, use with adult supervision
Product Form: Gummy
Dietary Needs: Gluten-Free
Features: No Artificial Flavors, Colors or Preservatives, Made With 100 Percent Sustainable Palm Oil
Package Quantity: 70
TCIN: 14511688
UPC: 850017715585
Item Number (DPCI): 094-02-0640
Origin: Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Serving Size: 1 gummy bear
Serving Per Container: 70
Amount :
% Daily Value*
Total Carbohydrate 2g1%
Total Sugars 1g0%
Added Sugars 1g4%
Vitamin A (as Retinyl Palmitate) RAE 225mcg75%
Vitamin C (as Ascorbic Acid and Sodium Ascorbate) 10mg67%
Vitamin D (as Cholecalciferol) (400 IU) 10mcg67%
Vitamin E (as Dl-Alpha Tocopheryl Acetate) 6mg100%
Vitamin B-6 (as Pyridoxine HCI) 0.9mg180%
Folate DFE 100mcg67%
Folic Acid 60mcg0%
Vitamin B-12 (as Cyanocobalamin) 1.2mcg133%
Biotin 8mcg100%
Pantothenic Acid (as Calcium D-Pantothenate) 1.5mg75%
Iodine (as Potassium Iodide) 21mcg23%
Zinc (as Zinc Gluconate) 1.4mcg47%
Lutein (from Marigold Flower) 50mcg0%
Inositol (as Inositol Niacinate) 20mcg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Serving Size: 2 gummy bears
Serving Per Container: 35
Amount :
% Daily Value*
Total Carbohydrate 3g1%
Total Sugars 3g0%
Added Sugars 3g6%
Vitamin A (as Retinyl Palmitate) RAE 450mcg50%
Vitamin C (as Ascorbic Acid and Sodium Ascorbate) 20mg22%
Vitamin D (as Cholecalciferol) (400 IU) 20mcg100%
Vitamin E (as Dl-Alpha Tocopheryl Acetate) 12mg80%
Vitamin B-6 (as Pyridoxine HCI) 1.8mg106%
Folate DFE 200mcg50%
Folic Acid 120mcg0%
Vitamin B-12 (as Cyanocobalamin) 2.4mcg100%
Biotin 16mcg53%
Pantothenic Acid (as Calcium D-Pantothenate) 3mg60%
Iodine (as Potassium Iodide) 42mcg28%
Zinc (as Zinc Gluconate) 2.8mcg25%
Lutein (from Marigold Flower) 100mcg0%
Inositol (as Inositol Niacinate) 40mcg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
other ingredients: glucose syrup, sugar, water, gelatin, less than 2% of: palm oil and carnauba wax, citric acid, colors (paprika extract, radish concentrate, carrot and hibiscus concentrate, caramel color), natural flavors, lactic acid, and pectin.
Allergens & Warnings:
Keep out of the reach of children. Warnings: Take only as directed. Do not exceed suggested dosage. If your child has a medical condition or is on medication, please consult a physician before using this product. Not recommended for children under two years of age due to choking. Do not use if inner seal is broken or missing. This product may settle during shipping. Do not expose to excessive heat or moisture. Colors will darken over time. This does not alter the potency of the product. Keep out of the reach of children.Shipping details
Estimated ship dimensions: 2.7 inches length x 2.83 inches width x 5.47 inches height
Estimated ship weight: 0.51 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.6 out of 5 stars with 2322 reviews
quality: 4.38 out of 5
value: 4.56 out of 5
83% would recommend
337 recommendations
3 out of 5 stars
Thumbs down graphic, would not recommend
30 September, 2025Verified purchase
Safety Mechanism In Lid does not work, Lid Pops Right Off
These gummies taste great and work perfectly for our 4 year old but unfortunately the safety protection on the lid is not reliable. I left these on the kitchen counter and checked the lid to be sure it was locked before I stepped away for a moment, when I came back my son had popped the lid right off and started to eat them. I tested the lid myself again because I was completely sure I double checked the lid was locked. The lid can be pulled right off without twisting. It is the new bottle with the fruit characters on it. Everything turned out okay and I will never allow them to be within reach even for a few minutes ever again, but the lid should also have a safety feature that actually works. Besides that I think the value and quality of these is great.
5 out of 5 stars
Thumbs up graphic, would recommend
27 September, 2025Verified purchase
Great taste
My son loves the taste of theese vitamins. I like that there is no artificial coloring.
5 out of 5 stars
Thumbs up graphic, would recommend
7 August, 2025Verified purchase
Kids love them
My kids love the gummies!
5 out of 5 stars
Thumbs up graphic, would recommend
21 July, 2025Verified purchase
Great vitamins at a great price!
My kids love these gummies—they taste good and are easy to chew. I feel confident they’re getting important vitamins like A, C, D, and E. The big bottle lasts a long time, making it a great value!
1 out of 5 stars
Thumbs down graphic, would not recommend
14 July, 2025Verified purchase
Vitamins melted
Item is usually great . This was a damaged batch.
1 out of 5 stars
Thumbs down graphic, would not recommend
9 July, 2025Verified purchase
Ewww
Pretty sure it’s not supposed to arrive looking like a bottle of solid goop. Straight in the trash it goes!
5 out of 5 stars
Thumbs up graphic, would recommend
26 June, 2025
Yes! Try them.
My 3 year old who typically refuses all vitamins actually takes these with no issues. We have tried flintstone vitamins, smarty pants vitamins, & even a liquid vitamin. Hated them all. Would definitely recommend if you are struggling to get your child to take a vitamin.
5 out of 5 stars
Thumbs up graphic, would recommend
17 June, 2025Verified purchase
Yummy and healthy!
We love target vitamins! My kids love them too! Great taste!
5 out of 5 stars
Thumbs up graphic, would recommend
14 June, 2025Verified purchase
amazing
my toddler loves these, i like to rotate between kids vitamins and these are some of my go tos, especially for the price
5 out of 5 stars
Thumbs up graphic, would recommend
10 June, 2025
Checkout aldi they are half the price
Checkout Aldi they are half the price
1 out of 5 stars
Thumbs down graphic, would not recommend
9 June, 2025Verified purchase
Not worth
It has fungus inside the box
1 out of 5 stars
Thumbs down graphic, would not recommend
30 May, 2025Verified purchase
Ehhhh
These taste like plastic :/
1 out of 5 stars
Thumbs down graphic, would not recommend
29 May, 2025Verified purchase
Taste and after-taste are horrible 😝
Horrible taste and metallic copper after-taste. Makes food and drinks taste bad.
5 out of 5 stars
Thumbs up graphic, would recommend
26 May, 2025Verified purchase
Easy for toddlers
These are an easy, affordable way to get my toddler’s vitamins in. It’s a repurchase in my home. They are also soft enough for them to chew and swallow (ages 2 & 4).
4 out of 5 stars
Thumbs up graphic, would recommend
23 May, 2025Verified purchase
Great vitamins just be careful
My main concern is the fact the lid is not child proof at all, my 4 year old was able to open them and consume one extra. This is a huge safety issue as in kids can actually overdose on vitamins. Overall I enjoy buying these for my kiddos but definitely wish for a better safety feature.
1 out of 5 stars
Thumbs down graphic, would not recommend
21 May, 2025Verified purchase
Nbr
All the vitamins were melted together
5 out of 5 stars
Thumbs up graphic, would recommend
14 May, 2025Verified purchase
if haribo had a vitamin
i'm an adult - and have a hard time taking vitamins. these are dangerously good for you. they taste like real gummy bears.
2 out of 5 stars
Thumbs down graphic, would not recommend
13 May, 2025Verified purchase
Alarming Ingredents
I am deeply concerned that glucose syrup and sugar are the first two ingredients in this product. These unhealthy components can lead to serious health issues. It is unacceptable for a vitamin to include such hazardous ingredients.
5 out of 5 stars
Thumbs up graphic, would recommend
7 May, 2025Verified purchase
Delicious
Delicious! My kids and I loved them. Only way I can get my kids to get in their nutrients for the day.
5 out of 5 stars
Thumbs up graphic, would recommend
21 April, 2025Verified purchase
A gummy a day keeps a doctor away
I bought these multivitamin gummies for my kids, and they’ve been a hit! They come in yummy fruit flavors that my kids actually look forward to taking every day. It’s such a relief to have a vitamin they enjoy, and I feel good knowing they’re getting the nutrients they need. Definitely a great buy for our daily routine!