Sustainability Storytelling - by Mike Hower

About the Book

Understand how to craft strategies and messages that engage different stakeholders on sustainability, avoiding greenwashing and creating compelling and compliant communication.

Book Synopsis

Communicating sustainability is critical for businesses to get right as they address changing stakeholder expectations, emerging regulatory and legal risks, and urgency to deliver on sustainability commitments.

Yet doing so in a way that addresses material social and environmental challenges while building business resilience and driving financial value is an incredibly difficult challenge. This book serves as a practical guide for mid to senior level professionals looking to deliver authentic, compelling and impactful stories that move sustainable business forward in a way that protects their brand reputation and builds consumer trust.

Covering issues such as how to avoid greenwashing and how to navigate various regulatory, legal and reputational risks, this book explains how communicators can create both compelling and compliant communications that engage different stakeholders and builds brand advocacy. Including real-world examples from companies such as Mars, Neiman Marcus, REI and Google, this book will ensure you create messages that advances both business and sustainability goals.

About the Author

Mike Hower is a sustainability communications expert and founder of Hower Impact, a boutique consultancy specializing in transforming complex sustainability initiatives into resonant narratives. Based in Oakland, CA, he has collaborated with global brands including Mars, The North Face, Snapchat, HP and Berry Global. He has written for prominent sustainability publications such as GreenBiz, Sustainable Brands and Triple Pundit. He hosts The Sustainability Communicator podcast where he explores the nuanced art of sustainability storytelling.