Take a Chance! - by Larry Gaynor (Hardcover)

About the Book

Starting a business is brutal. 70% of businesses fail after five years and only 25% of businesses make it to 15 years or more. What if you had a crystal ball to guide you through your business cycle so you didn't make the same mistakes as everyone else?

Larry Gaynor is a serial beauty entrepreneur still running TNG Worldwide since 1985. He has dealt with the biggest companies including L'Oréal, Unilever, Amazon and Walmart. As a retailer, he had to take a chance and decide to shut down his $5 million store and become a wholesale distributor. As a distributor, he was cut off more than ten times and threatened to sell his company or else. As a manufacturer, he had to take a chance and risk everything during the pandemic.

Take A Chance! Is Gaynor's fascinating journey as an entrepreneur spanning more than 50 years. Key take-aways include Gallup-training that changed TNG's culture; the pivot to manufacturing from being a lowly distributor; the importance of being an Amazon Top 200 Reseller; and the rise and fall of the pro beauty business. Along the way, Gaynor shares his top 101 entrepreneurial lessons for making it big.

Book Synopsis

You're An Entrepreneur. You've either started or are thinking of starting your own business. Or you're all in and need to take a chance. Then this book is for you.

Starting a business is brutal. 70% of businesses fail after five years and only 25% of businesses make it to 15 years or more. What if you had a crystal ball to guide you through your business cycle so you didn't make the same mistakes as everyone else?

Larry Gaynor is a serial beauty entrepreneur still running TNG Worldwide since 1985. He has dealt with the biggest companies including L'Oréal, Unilever, Amazon and Walmart. As a retailer, he had to take a chance and decide to shut down his $5 million store and become a wholesale distributor. As a distributor, he was cut-off more than ten times and threatened to sell his company or else. As a manufacturer, he had to take a chance and risk everything during the pandemic.

Take A Chance! is Gaynor's fascinating journey as an entrepreneur spanning more than 50 years. Key take-aways include Gallup-training that changed TNG's culture; the pivot to manufacturing from being a lowly distributor; the importance of being an Amazon Top 200 Reseller; and the rise and fall of the pro beauty business. Along the way, Gaynor shares his top 101 entrepreneurial lessons for making it big.

Review Quotes

THE ULTIMATE GUIDE TO ENTREPRENEURSHIP

100% ENJOYABLE FOR ALL ENTREPRENEURS FROM START-UPS TO SERIAL ENTREPRENEURS

"Larry is a pioneer in the Professional Beauty Industry. Together, we grew the nail category. He is an incredibly successful entrepreneur and his knowledge and passion for beauty is second to none. We had a GREAT time building an amazing industry."

George W. Schaeffer

Founder and Past President & CEO, OPI Products, Inc.

"From working in his father's hardware store to opening Gaynors Health & Beauty Aids and his little area in the store for nail products in the early 1980's, I have watched Larry turn the business into a total beauty empire. He then pivoted his catalog business to become a manufacturer, all as smooth as butter! That's LG and we all can learn a thing or two from him."

Essie

Founder, Essie Cosmetics