The Accountant Marketer - by Karen L Reyburn (Paperback)

Book Synopsis

If you have ever thought "I'm not a marketer. I'm an accountant," this book is for you.

Marketing can be confusing and frustrating, and approaching it with purely an accountant mindset-going straight to the data, expecting an obvious return on investment-won't deliver the kind of results you want.

Your marketing only works when it is a true reflection of you and your values.

Inside this book, you'll find a structure for marketing which, when followed, helps your audience see who you and your firm truly are.

As a result, you'll spend more time signing clients you like (and even love) and less time filtering out leads. Most likely, you'll find yourself better at it than you originally thought. You may discover you really enjoy marketing! With these changes in your mindset and your process, you'll have an accounting business which allows you to:

Review Quotes

"Karen Reyburn has always been my go-to person for firms to gain that deep understanding of digital marketing that delivers a constant flow of their dream customers. There's no hype or BS with Karen. Just a structured approach built on robust, timeless principles that are easy to understand and adopt. This book provides very generous insights from the industry's leading marketing expert that will challenge, illuminate, and ultimately . . . deliver results."

- James Ashford, bestselling author of Selling to Serve

"...takes the mystery out of marketing and turns it into a step-by-step process for us to follow. Highly recommended for any accountant starting, or during, their marketing journey."

- Cheryl Sharp, Owner & Founder, Pink Pig Financials

"If you want to grow your accounting business this is a must-read. Karen guides you to better understand your firm, who you want to work with, and how to find them. When it comes to your clients, the amount of money doesn't matter; what matters is who's behind the money. We used to feel obligated: they need help, so we have to help them. Now, we know we get to choose."

- Georgi Rollings, Owner, Starfish Accounting

"It takes twenty years to write a book like this. I love the practicality of the chapters and the deep how-to that she covers all the way through. Embrace the truth that you as an accountant are creative, and you will begin to change the world with this book as your field guide!"

- Jason M. Blumer, CPA, Founder/CEO, Thriveal CPA Community Network

"...Karen reminds us that great marketing isn't for you; it's for your audience, your clients. As part of this, her book helps us find our unique 'cornerstone, ' showing clients how we do things so they can feel comfortable signing up. The Accountant Marketer is an essential read for any accounting firm leader who wants to stand apart and effectively reach their target audience."

- Ian Vacin, Co-Founder, Karbon

"I used to think marketing was an investment in ads, something that didn't deliver on promises. Now I understand that marketing is everything you do, and we have almost no "bad" clients! This book will give you all the tools you need to attract the clients you so desperately need and deserve. Karen and her book have transformed the whole view of marketing for me."

- Alexander Malmstrom, Digim