Sponsored
The AI Playbook - (Management on the Cutting Edge) by Eric Siegel (Hardcover)
$20.59 sale price when purchased online
$32.95 list price
Target Online store #3991
About this item
Highlights
- In his bestselling first book, Eric Siegel explained how machine learning works.
- About the Author: Eric Siegel is a leading consultant and former Columbia University and UVA Darden professor.
- 256 Pages
- Business + Money Management, Management
- Series Name: Management on the Cutting Edge
Description
About the Book
"A playbook for bridging business and data science worlds to effectively execute machine learning projects in business"--Book Synopsis
In his bestselling first book, Eric Siegel explained how machine learning works. Now, in The AI Playbook, he shows how to capitalize on it. "Eric Siegel delivers a robust primer on machine learning, the key mechanism in AI. A forward-looking, practical book and a must-read for anyone in the information economy."--Scott Galloway, NYU Stern Professor of Marketing; bestselling author of The Four "An antidote to today's relentless AI hype--why some AI initiatives thrive while others fail and what it takes for companies and people to succeed."
--Charles Duhigg, author of bestsellers The Power of Habit and Smarter Faster Better The greatest tool is the hardest to use. Machine learning is the world's most important general-purpose technology--but it's notoriously difficult to launch. Outside Big Tech and a handful of other leading companies, machine learning initiatives routinely fail to deploy, never realizing value. What's missing? A specialized business practice suitable for wide adoption. In The AI Playbook, bestselling author Eric Siegel presents the gold-standard, six-step practice for ushering machine learning projects, aka predictive AI projects, from conception to deployment. He illustrates the practice with stories of success and of failure, including revealing case studies from UPS, FICO, and prominent dot-coms. This disciplined approach serves both sides: It empowers business professionals, and it establishes a sorely needed strategic framework for data professionals. Beyond detailing the practice, this book also upskills business professionals--painlessly. It delivers a vital yet friendly dose of semi-technical background knowledge that all stakeholders need to lead or participate in machine learning projects, end to end. This puts business and data professionals on the same page so that they can collaborate deeply, jointly establishing precisely what machine learning is called upon to predict, how well it predicts, and how its predictions are acted upon to improve operations. These essentials make or break each initiative--getting them right paves the way for machine learning's value-driven deployment. A note from the author: The buzzword AI can mean many things, but this book is about the most vital use cases of machine learning, those designed to improve large-scale business operations--aka predictive AI or predictive analytics.
Review Quotes
A Next Big Idea Club Must Read A Tech Tribune best tech book of the week "An antidote to overheated rhetoric of all-powerful AI... helpfully lays out the key steps to deploying the technology we're now all obsessed with."
--Fast Company
"Separates AI fact from AI fantasy."
--The Forecast "In his new book The AI Playbook, Eric Siegel, a leading consultant and former Columbia University professor, helps bridge the gap between ML as a science and a business practice. Siegel delves into the reasons ML projects fail and provides a framework for implementing machine learning in business."
--TechTalks
About the Author
Eric Siegel is a leading consultant and former Columbia University and UVA Darden professor. He is the founder of the long-running Machine Learning Week conference series, a frequent keynote speaker, and author of the bestselling Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die.Dimensions (Overall): 9.29 Inches (H) x 6.14 Inches (W) x 1.02 Inches (D)
Weight: 1.0 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 256
Series Title: Management on the Cutting Edge
Genre: Business + Money Management
Sub-Genre: Management
Publisher: MIT Press
Format: Hardcover
Author: Eric Siegel
Language: English
Street Date: February 6, 2024
TCIN: 89198407
UPC: 9780262048903
Item Number (DPCI): 247-22-1152
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 1.02 inches length x 6.14 inches width x 9.29 inches height
Estimated ship weight: 1 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Trending Non-Fiction
$12.54
was $15.38 New lower price
Buy 1, get 1 50% off select books
4.6 out of 5 stars with 9 ratings
$24.50
MSRP $35.00
Buy 1, get 1 50% off select books
5 out of 5 stars with 2 ratings