The Analytic Hospitality Executive - (Wiley and SAS Business) by Kelly A McGuire (Hardcover)

About the Book

"This book will help decision makers within the hospitality/gaming industries understand big data and analytics as they apply to their industry. It will provide practical tips for incorporating analytics into existing business processes as well as assist managers discover where they can drive value in their organization via advanced analytics. The book will also contain tips and tools for creating a strategic analytic culture as opposed to silos of analytic competence and it will help identify which data sources will provide value to their organization and how to turn that information into insights"--

Book Synopsis

Targeted analytics to address the unique opportunities in hospitality and gaming

The Analytic Hospitality Executive helps decision makers understand big data and how it can drive value in the industry. Written by a leading business analytics expert who specializes in hospitality and travel, this book draws a direct link between big data and hospitality, and shows you how to incorporate analytics into your strategic management initiative. You'll learn which data types are critical, how to identify productive data sources, and how to integrate analytics into multiple business processes to create an overall analytic culture that turns information into insight. The discussion includes the tools and tips that help make it happen, and points you toward the specific places in your business that could benefit from advanced analytics. The hospitality and gaming industry has unique needs and opportunities, and this book's targeted guidance provides a roadmap to big data benefits.

Like most industries, the hospitality and gaming industry is experiencing a rapid increase in data volume, variety, and velocity. This book shows you how to corral this growing current, and channel it into productive avenues that drive better business.

• Understand big data and analytics
• Incorporate analytics into existing business processes
• Identify the most valuable data sources
• Create a strategic analytic culture that drives value

Although the industry is just beginning to recognize the value of big data, it's important to get up to speed quickly or risk losing out on benefits that could drive business to greater heights. The Analytic Hospitality Executive provides a targeted game plan from an expert on the inside, so you can start making your data work for you.

From the Back Cover

What if your organization had the ability to tap into the power of data analytics in order to become more competitive in a complex marketplace? What if analytics could give your company more reliable context, better direction, and stronger data interpretation? What if evolving short-term activity took its proper place within the long-term picture? The Analytic Hospitality Executive: Implementing Data Analytics in Hotels and Casinos is the resource that can help unlock value in your organization and take your business to greater heights.

Written by analytics and hospitality expert Kelly A. McGuire, this vital resource reveals how top-level executives can incorporate analytics into strategic management initiatives. Filled with the much-needed tools and techniques while asking the essential questions, the book demystifies this complex area, providing definitions and advice in business language. In addition, it shows how to integrate analytics into business areas across the enterprise in order to drive a more successful organization.

The author explores what it takes to move data analytics from a grassroots effort within a single department to a comprehensive organizational structure. McGuire shows how to select a model that is right for your organization whether it's a decentralized model with analysts imbedded into the departments or more centralized models that put all the analysts in a group. She offers practical ideas for incorporating analytics into existing business processes as well as assisting leaders in discovering where they can drive value in their organization using advanced analytics. There are tips and tools for creating a strategic analytic culture as opposed to silos of analytic competence.

The Analytic Hospitality Executive: Implementing Data Analytics in Hotels and Casinos can help to identify which data sources will provide the most value to an organization and shows how to turn that information into crucial insights that will increase the top and bottom lines.

About the Author

KELLY A. MCGUIRE, PHD is senior vice president, revenue management and direct marketing for MGM Resorts International, where she is responsible for driving profitable room revenue for MGM Resorts International's Las Vegas resorts. Prior to this role, she was Vice President, Advanced Analytics for Wyndham Devstination Network. She led a team of data scientists and developers who build custom analytic solutions for Wyndham Vacation Rental's companies and the RCI time-share exchange. Prior to joining Wyndham, she led SAS's Hospitality and Travel Global Practice, setting the global analytics strategy for these industries, and supporting engagements around the world.