Killer Analytics (SAS) - (Wiley and SAS Business) by Mark Graham Brown (Hardcover)

About the Book

"Killer Analytics shows businesses how analytics are being applied to measure components of business performance that traditionally are not measured. New areas include innovation, sustainability, Risk, Project mangement, and others. The book will show the value of measuring each area and then provide implementation tips."--

Book Synopsis

Learn the secrets to using analytics to grow your business

Analytics continues to trend as one of the hottest topics in the business community today. With ever-growing amounts of business data and evolving performance management/business intelligence architectures, how well your business does analyzing its data will differentiate you from your competition. Killer Analytics explores how you can use the muscle of analytics to measure new business elements. Author Mark Brown introduces 20 new metrics that can drive competitive advantage for your business, including social networks, sustainability, culture, innovation, employee satisfaction, and other key business elements.

• Shows organizations how to use analytics to measure key elements of business performance not traditionally measured
• Introduces 20 new metrics that drive competitive advantage
• Reveals how to measure social networking, sustainability, innovation, culture, and more

Aside from the science and process of analytics, businesses need to think outside the box in terms of what they are measuring and how new analytical tools can be used to measure business elements such as innovation or sustainability. Opening the doors to a powerful new way of measuring your business, Killer Analytics saves you a small fortune on consultants with dynamic, forward-thinking advice for making the most of every component of your business.

From the Back Cover

Today's companies are drowning in data while thirsting for insights. Being able to detect little problems or challenges--morale, innovation, sustainability--before they escalate into bigger ones is a key requirement for managing organizational performance and success. Killer Analytics goes beyond the oversimplified formulas and lagging singular metrics and digs deeper into analytics to provide you with real business insights to help you make informed decisions.

Sharing his thirty years of experience helping companies improve their performance, author Mark Graham Brown helps you identify and address the root cause for missing your financial targets--including dissatisfied customers, unhappy employees, external factors, poor performing suppliers, legal/regulatory issues, or failure to bring in quality new customers.

Featuring twenty metric indices that help you measure components of business performance that traditionally are not measured, Killer Analytics helps you identify and address the weak links in your organization, including:

• Innovation
• Supply Chain
• Project Management
• Risk
• Opportunity Management
• Sustainability Index
• Customer/Stakeholder Analytics
• Outcomes
• Customer Engagement and Rage
• Social Network Index
• Corporate Citizenship
• Human Capital
• Workforce Happiness

In Killer Analytics, you'll discover powerful new ways of combining individual metrics--qualitative and quantitative, past, present, and future--into indices and analytics approaches that generate more intelligent insights. For each analytics approach, Brown provides a list of questions for you to answer, providing a starting point for choosing the right individual metrics and analytics to provide insights for your unique business challenges.

Each chapter explores why the measure is important, how it benefits your organization, and how to measure the factors that go into a recommended analytic. In each case, a generic model is presented of the index that will mostly need to be customized for your own organization.

Learn to diagnose your corporation's hidden land mines and develop strategic foresight and predictions for your company's future with the groundbreaking metrics found in Killer Analytics.

About the Author

For more than thirty years, MARK GRAHAM BROWN has consulted for businesses, including Pfizer, Medtronic, Nestlé Purina, and Sysco, as well as a host of government and military clients on how to improve their performance. Regarded as one of the top experts in the world on performance measurement, Mark has written over fifty articles on performance management and is the author of four books. He conducts public workshops in the United States and Europe for the Institute of Management Studies and keynotes for professional events around the world.