Bricks Matter - (Wiley and SAS Business) by Lora M Cecere & Charles W Chase (Hardcover)

Book Synopsis

Supply chain management processes have gradually shifted from a supply-driven focus to a demand-driven one in order to better synchronize demand and supply signals. Bricks Matter shows you how you can identify market risks and opportunities and translate these into winning tactics. Business cases highlight how business leaders are winning through market-driven approaches.

• Helps you understand how to apply the emerging world of predictive analytics for the better management of value networks
• Includes business cases illustrating the market-driven approach
• Reveals how businesses can identify market risks and translate these into supply-side tactics

As companies transition from demand-driven to market-driven approach, the focus in organizations shifts from one of vertical excellence to building strong market-to-market horizontal processes. Improve revenue by increasing market share, improve profit margins, and maintain high levels of customer service with the indispensable guidance found in Bricks Matter.

From the Back Cover

Praise for BRICKS MATTER

"This is the new bible for all supply chain executives. It provides an insider's perspective that will prove incredibly valuable to even the most grizzled supply chain veteran. This is the next must-have business book."

-Bruce Richardson, Chief Enterprise Strategist, Salesforce.com

"This book is like no other that has been written about supply chain management. It is a must-read for the supply chain leadership team."

-Marty Kisliuk, Global Operations Director, Agricultural Products Group, FMC Corporation

"Lora Cecere has been a key driver of supply chain strategies that force companies to think differently about how they work with their customers, partners, and cross-functionally within their own organizations. Here she teaches us to take a bold step to change our thinking and turn the supply chain around to focus on the consumer."

-Ann Dozier, Vice President, Fresh Dairy Direct IT, Dean Foods Company

"Today, the worlds of social business and supply chain management have many degrees of separation. I enjoyed working with Lora to understand what the future transformation of digital marketing to digital business could look like."

-Jeremiah Owyang, Research Director, Altimeter

"The journey to build the outside-in, end-to-end value network happens in stages and can only be led from the top based on value-based outcomes. This is a guidebook for leaders driving the transformation."

-Roddy Martin, industry thought leader

About the Author

LORA M. CECERE is the founder of the research firm Supply Chain Insights, which is paving new directions in building thought-leading supply chain research. She is also the author of the enterprise software blog "Supply Chain Shaman." The blog focuses on the use of enterprise applications to drive supply chain excellence. As an enterprise strategist, Lora focuses on the changing face of enterprise technologies. With over forty years of diverse supply chain experience, Lora spent nine years as an industry analyst with Gartner Group, AMR Research, Inc., and Altimeter Group.

CHARLES W. CHASE JR. is the principal industry consultant for the manufacturing and supply chain global practice at SAS. He is the primary architect and strategist for delivering demand planning and forecasting solutions to improve supply chain efficiencies for SAS customers. He has more than twenty-six years of experience in the consumer packaged goods industry and is an expert in sales forecasting, market response modeling, econometrics, and supply chain management.