Next Generation Demand Management - (Wiley and SAS Business) by Charles W Chase (Hardcover)

Book Synopsis

Next Generation Demand Management is a guidebook to next generation Demand Management, with an implementation framework that improves revenue forecasts and enhances profitability. This proven approach is structured around the four key catalysts of an efficient planning strategy: people, processes, analytics, and technology. The discussion covers the changes in behavior, skills, and integrated processes that are required for proper implementation, as well as the descriptive and predictive analytics tools and skills that make the process sustainable. Corporate culture changes require a shift in leadership focus, and this guide describes the necessary "champion" with the authority to drive adoption and stress accountability while focusing on customer excellence. Real world examples with actual data illustrate important concepts alongside case studies highlighting best-in-class as well as startup approaches.

Reliable forecasts are the primary product of demand planning, a multi-step operational supply chain management process that is increasingly seen as a survival tactic in the changing marketplace. This book provides a practical framework for efficient implementation, and complete guidance toward the supplementary changes required to reap the full benefit.

• Learn the key principles of demand driven planning
• Implement new behaviors, skills, and processes
• Adopt scalable technology and analytics capabilities
• Align inventory with demand, and increase channel profitability

Whether your company is a large multinational or an early startup, your revenue predictions are only as strong as your supply chain management system. Implementing a proven, more structured process can be the catalyst your company needs to overcome that one lingering obstacle between forecast and goal. Next Generation Demand Management gives you the framework for building the foundation of your growth.

From the Back Cover

A company's revenue predictions are only as strong as the supply chain management system, regardless of the size and complexity of the organization. Many businesses have found implementing a proven, more structured process has been the catalyst to overcoming lingering obstacles holding them back from reaching their goals. Next Generation Demand Management gives you a better framework for building the foundation proven to fuel growth.

Written by an international thought leader and practitioner in business forecasting, this next generation demand management framework radically improves the traditional supply chain demand forecasting and planning function. It moves beyond the typical demand-driven approach to a holistic view of the supply chain by identifying the commercial organization as a critical component of the unconstrained demand forecast. By doing so, it elevates demand generation, revenue, and profitability, along with customer service levels, and reduces inventory costs, waste, and working capital. Along the detailed road map inside, you gain the insight and tools for enhancing the skills and behaviors of your people, integrating horizontal processes, improving the accuracy of your forecasts with predictive analytics, and simplifying the entire process with scalable technology. Culled from the author's extensive experience, this everyday guide covers only the theory directly applicable to situations encountered in the real world, which makes it completely relevant and easy to put to use right away. Take control of the big picture by:

• Identifying the most important skills the top people in demand management possess
• Developing the internal structures and practices used by organizations leading the way in demand management
• Fully taking advantage of big data and new technologies in order to master predictive and descriptive analytics

Whether you're currently in the field or plan to be soon, the revealingly illustrative examples of companies applying covered concepts in the real world enable you to implement strategies more easily the first time. Watch your revenues soar with more accurate predictions of how demand will impact your supply chain with Next Generation Demand Management.

About the Author

CHARLES W. CHASE is an advisory industry consultant at SAS and the principal solutions architect and thought leader for delivering demand planning and forecasting solutions to improve supply chain efficiencies for SAS customers. He is the author of Demand-Driven Forecasting, Second Edition, and coauthor of Bricks Matter, both by Wiley.