The Art of Being Planted - by Victor Fontanez (Hardcover)

Book Synopsis

One of the most motivational voices of our time offers hard-won wisdom, practical strategies, personal stories, and deep inspiration to help you rise with purpose, lead with intention, and grow what lasts

In The Art of Being Planted, Victor Fontanez (aka "VicBlends")--celebrity barber, entrepreneur, and cultural connector--shares the philosophy that helped him turn a pair of clippers and a garage into a stage that would touch millions. Known for his viral videos offering free haircuts and deep conversation to strangers, Fontanez invites readers into his chair and into his life. Through raw stories and lessons learned from a small town to the White House, he shows that greatness doesn't require a spotlight--it just needs to be rooted in something deeper than yourself.

With the same humility and charisma that built his loyal following, Vic invites readers to embrace mindsets of resilience, clarity, and drive. Each principle comes alive through the defining moments of his journey--finding mentors who lit the way, building a platform against the odds, confronting the mental health battles that tested his strength, and countless others. What emerges is Vic's unique philosophy that breaks down into five transformative parts: Plant a Seed, Find Your Soil, Grow Strong and Straight, Reach for the Sun, and These Roots Don't Wither. At every turn, he insists on the power of discipline, faith, accountability, and imagination--and the truth that it's what you do that matters, no matter where you start.

More than a blueprint for success, The Art of Being Planted is a call to become someone who can't be shaken. It's for anyone who's ever reached for a dream, questioned their purpose, or looked for their next move. Ultimately, Fontanez shows us that purpose isn't something you find, it's something you grow.

About the Author

Victor Fontanez is a motivational speaker, entrepreneur, and barber whose viral conversations have inspired millions. He began cutting hair in his brother's garage in high school, turning a side hustle into a platform for purpose-driven storytelling. His podcast, Deep Cut With VicBlends, has featured guests like President Obama, Tom Brady, Jay Shetty, Lil Baby, and more. Vic has been profiled in GQ, Men's Health, Sports Illustrated, and on NBC. He's also launched the first licensed barber school in history for inmates in California to help incarcerated people build new futures.