The Breakthrough Brain - by Coral McConnon (Paperback)

About the Book

An insightful guide to harnessing creativity using neuroscience principles to develop bigger, breakthrough ideas and drive business growth.

At the core of the book is ingenious thinking that demystifies creativity and unlocks regular and reliable innovation. Creativity often feels difficult to pin down and harness with the result that businesses waste millions on early stage innovation projects that don't deliver. This approach delivers. Every time.

Book Synopsis

How do you escape 'business as usual' thinking and regularly and reliably create breakthrough ideas?

Millions are spent every year in the quest to generate breakthrough ideas to drive growth. Yet fewer than 25% of people believe they're doing a good job of harnessing creativity to get to big ideas.

The Breakthrough Brain helps you harness human creativity with the digestible, inspiring and immensely practical Neuroscience of Creativity framework. Discover the five principles you need to master to demystify creativity unlock regular and reliable innovation and solve this disconnect: Cognitive Focus, Cycles of Deep Thinking, Creative Flow, Challenging Reality and Courageous Choices.

The result? You're free to play your creative A game, rediscover the joy of creativity, ignite big ideas and drive business growth.

Whether you're in Innovation, Insights, Marketing/Brand or R&D, or simply have a mandate for injecting fresh thinking into your business, this is for you.

Coral McConnon is the Founder and CEO of 8 Innovation and a champion for the power of creativity to deliver smarter, more strategic innovation. She has worked with global brands on hundreds of complex front-end innovation challenges, applying the neuroscience of creativity to get to bigger ideas that land.

From the Back Cover

How do you escape 'business as usual' thinking and regularly and reliably createbreakthrough ideas?

Millions are spent every year in the quest to generate breakthrough ideas to drive growth. Yet fewer than 25% of people believe they're doing a good job of harnessing creativity to get to big ideas.

In The Breakthrough Brain, Coral McConnon helps you harness human creativity with the digestible, inspiring and immensely practical Neuroscience of Creativity framework. Discover the 5Cs you need to master to demystify creativity, consistently unlock breakthrough innovation and solve this disconnect: Cognitive Focus, Cycles of Deep Thinking, Creative Flow, Challenging Reality and Courageous Choices. The result? You are free to play your creative A game, rediscover the joy of creativity, ignite big ideas and drive business growth. Whether you're in Innovation, Insights, Marketing/Brand or R&D, or simply have a mandate for injecting fresh thinking into your business, this is for you.

About the Author

Coral McConnon is the Founder of 8 Innovation and a champion for the power of creativity to deliver smarter, more strategic innovation. Over the last 15 years she has worked with global brands on hundreds of complex front-end innovation challenges, applying the neuroscience of creativity to ignite bigger ideas that land.

By understanding how our brains work when creating new ideas, Coral is a catalyst for teams to escape 'business as usual' thinking and play their creative A game. Her MSc, focused on the Neuroscience of Creativity, added depth and rigour to the 8 Innovation framework.

Her approach is influenced by the New Zealand #8 wire mentality, the knack of ingeniously solving problems creatively yet pragmatically that originated in the New Zealand farming industry, just as Coral did.

She regularly posts thinking on smarter innovation on LinkedIn and hosts webinars helping people apply the neuroscience of creativity to real-world innovation.

Coral is based in Kingston-Upon-Thames, UK.