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The Business Plan Workbook - 10th Edition by Colin Barrow & Paul Barrow & Robert Brown (Paperback)
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About this item
Highlights
- Lay down the foundations of a successful business venture through a thoroughly researched and competitive business plan.
- About the Author: Colin Barrow has lectured in business schools in the UK, the USA, Australia, the Far East and throughout Europe.
- 320 Pages
- Business + Money Management, Development
Description
About the Book
Build a robust business plan that will underpin the success of your business with the tenth edition of this established guide to business planning.Book Synopsis
Lay down the foundations of a successful business venture through a thoroughly researched and competitive business plan.
Based on tried and tested business methodology used at the leading business school, Cranfield School of Management, this 10th edition of The Business Plan Workbook guides you through all the necessary steps to constructing a winning business plan. This is a practical run-through of 24 key areas of development of strategic planning. It will allow you to think of these areas in isolation through the use of assignments that ensure you have stress-tested your business proposition. This guide covers how to- Come up with a winning business idea
- Complete market and competitive research
- Set up a winning marketing strategy
- Forecast watertight financials and projections
- Define realistic operations and staffing
- Deliver an unforgettable pitch to potential backers and investors This new and fully updated edition includes 67 business case studies that show you how successful entrepreneurs have dealt with strategic planning in the past. The content has been streamlined to focus on the most critical parts of business planning, ensuring you spend time where it matters and stay competitive. With new information resources and financial planning consideration, this is an invaluable guide for entrepreneurs, business executives and students.
About the Author
Colin Barrow has lectured in business schools in the UK, the USA, Australia, the Far East and throughout Europe. A former visiting fellow at Cranfield School of Management, he is the author of the 30 Day MBA series, Financial Management for the Small Business and Starting a Business from Home (all published by Kogan Page).
Paul Barrow is a visiting fellow at Cranfield and also a consultant advising SMEs on growth strategies. Robert Brown is a visiting fellow at Cranfield and directed the Graduate Enterprise Programme there, where he led a course on entrepreneurship.Dimensions (Overall): 9.1 Inches (H) x 6.1 Inches (W) x 1.0 Inches (D)
Weight: 1.4 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 320
Genre: Business + Money Management
Sub-Genre: Development
Publisher: Kogan Page
Format: Paperback
Author: Colin Barrow & Paul Barrow & Robert Brown
Language: English
Street Date: February 23, 2021
TCIN: 83041329
UPC: 9781789667370
Item Number (DPCI): 247-30-3567
Origin: Made in the USA or Imported
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Shipping details
Estimated ship dimensions: 1 inches length x 6.1 inches width x 9.1 inches height
Estimated ship weight: 1.4 pounds
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