The Chief Event Officer's Playbook - by Sasha Frieze (Hardcover)

About the Book

For organizations that want to create real impact, there's a new strategic role in the senior leadership team. CEvOs design events that are transformational, and this is how they do it.

Book Synopsis

For organizations that want to create real impact, there's a new strategic role in the senior leadership team. CEvOs design events that are transformational, and this is how they do it.

About the Author

Sasha Frieze FRSA FCIM is an award-winning event strategist, delivering 1,000+ events in 30+ years. Sasha has worked for decades with clients across media owners, corporates, associations and non- profits. Her clients include the United Nations Foundation, The Guardian, The BMJ, the Open Data Institute, Aberdeen Investments, Raymond James, Incisive Media, Informa, the British Society for Immunology and the Royal College of Anaesthetists.

Sasha is a Trustee of the British Society for Haematology subsidiary enterprises company, a Fellow of both the Chartered Institute of Marketing and The Royal Society of Arts, a visiting lecturer in event management at The University of Westminster, London, and a frequent speaker at industry events.