The Entrepreneur's Guide to Financial Statements - by David Worrell (Hardcover)

About the Book

Like a detailed trail map through the jungle of finance, this book guides readers past small-business financial pitfalls, showing readers how to fine-tune operations and enhance profitability.
Easy to read and full of engaging stories, this book teaches the basics of true financial management--re-made just for small businesses. It's perfect for entrepreneurs who want to get more from their accounting without getting stuck in the details. The author examines each of the three major financial statements and explains both how and why business owners should utilize these powerful tools to create a more stable, more profitable business. Whether one's business has one employee or 100, the small business owner will gain a deeper understanding of why finance is so critical to survival and growth. Written by an experienced CFO and entrepreneur, The Entrepreneur's Guide to Financial Statements uses illustrations, real-life stories, and crystal-clear writing to show business owners the importance of "the numbers" and the critical nature of finance to the survival, profitability, and growth of their small businesses.

• Written by a business owner for business owners, the author makes reading financial statements easy and interesting
• Demonstrates how any business owner can shape unique financial statements to better manage their business
• Breaks down the complexity of finance into easy-to-remember stories about real people and real companies
• Examines and explains each of the three main financial statements and common ratios used by banks and investors
• Shows how to build business dashboards that guide better decision making--and how simple analysis can show the financial future of your business
• Helps small business owners to learn the difference between profits and cash flow, make better decisions by doing real analysis using only basic math, and do forecasting and budgeting quickly and easily

Book Synopsis

Like a detailed trail map through the jungle of finance, this book guides readers past small-business financial pitfalls, showing readers how to fine-tune operations and enhance profitability.

Easy to read and full of engaging stories, this book teaches the basics of true financial management--re-made just for small businesses. It's perfect for entrepreneurs who want to get more from their accounting without getting stuck in the details. The author examines each of the three major financial statements and explains both how and why business owners should utilize these powerful tools to create a more stable, more profitable business. Whether one's business has one employee or 100, the small business owner will gain a deeper understanding of why finance is so critical to survival and growth. Written by an experienced CFO and entrepreneur, The Entrepreneur's Guide to Financial Statements uses illustrations, real-life stories, and crystal-clear writing to show business owners the importance of "the numbers" and the critical nature of finance to the survival, profitability, and growth of their small businesses.

Review Quotes

"A small business expert, Worrell provides a useful reference book and practical introduction to the traditional accounting and financial analytical standards of a variety of enterprises. For both the neophyte and seasoned entrepreneur, the author demystifies the often arcane financial and performance measures critical to the success and sustainability of a business. . . . Recommended." --Choice

About the Author

David Worrell is an award-winning entrepreneur and small business expert.