The Future Normal - by Rohit Bhargava & Henry Coutinho-Mason (Paperback)

Book Synopsis

Eric Hoffer Awards - Grand Prize Shortlist, Business
Foreword Indies Book of the Year - Finalist, Popular Culture
Axiom Business Book Awards - Silver Medal Winner, Emerging Trends / AI

A handbook for visionaries featuring the 30 biggest non-obvious ideas and instigators that will shape humanity's next decade.

Making outlandish predictions about the future is easy. Predicting the future normal is far harder. For the past decade, Rohit Bhargava and Henry Coutinho-Mason have been on the front lines of the future, leading two of the most successful trend consultancies in the world: TrendWatching and the Non-Obvious Company. Now for the first time, they are teaming up to share a uniquely eye-opening vision of humanity's future. In this updated second edition, they explore the impact of AI as they tackle some of the biggest ethical and societal questions raised by all this progress. These are the stories of the future normal, and they are coming sooner than you think.

Awards & Honors:

IPPY Awards 2023 - Gold Medal Winner, Current Events (Social Issues/Humanitarian)
Royal Dragonfly Book Awards 2023 - 1st Place Winner, Science & Technology
PenCraft Awards 2023 - Second Place Winner, Nonfiction - General
Axiom Business Book Awards 2024 - Silver Medal Winner, Emerging Trends / AI
Independent Press Awards 2024 - Winner, Current Events
NYC Big Book Award 2023 - Winner, Current Events
Best Indie Book Award (BIBA) 2023 - Winner, Politics / Economics / Sociology
Eric Hoffer Awards 2023 - Grand Prize Shortlist, Business
Foreword Indies Book of the Year 2023 - Finalist, Popular Culture
Next Generation Indie Book Awards 2023 - Finalist, Current Events
National Indie Excellence Awards (NIEA) 2024 - Finalist, Technology
National Indie Excellence Awards (NIEA) 2023 - Finalist, Current Events
International Book Awards 2023 - Finalist, Best New Nonfiction
Readers' Favorite Book Awards 2023 - Finalist, Nonfiction - Social Issues
American BookFest Awards 2023 - Finalist, Business
American Legacy Book Awards 2024 - Finalist, Best New Nonfiction

Review Quotes

"At the beginning of each chapter, The Future Normal asks the most powerful question there is: what if? But more than just posing those two words and letting them hang, Rohit Bhargava and his coauthor Henry Coutinho-Mason, take us on a tour of the state of potential and possibility, nudging us to our own inquiry, understanding, and, ultimately, coherent action at a time when nothing is more crucial to us and the future of our society."

-Scott Omelianuk, editor-in-chief, Inc. Magazine

"In The Future Normal, Bhargava and Coutinho-Mason expertly dig deep into our social behaviors and needs to understand which ideas and trends will take off and become 'normal' in the future. A fun and insightful read."

-- Francesca Gino, author of Rebel Talent and Professor at Harvard Business School

"A non-bullshit, compelling and idea-packed navigation tool for anyone who feels overwhelmed by our world's exponential pace of change. The Future Normal cuts through the noise to define the decade's breakthrough technological and cultural trends."

-- David Rowan, founding editor-in-chief, WIRED UK, author of Non-Bullshit Innovation

The Future Normal will simultaneously open your eyes and expand your mind. It will help you see the future first -- while awakening you to the possibilities that future holds. This essential book will inspire you to push beyond asking "What's next? and begin asking, "What if?"

-- Daniel H. Pink, #1 New York Times bestselling author of Drive, When, and The Power of Regret

"Thought provoking and clear-sighted, The Future Normal will help any leader prepare for the decade to come."

-- Beth Comstock, author of Imagine It Forward and Former Vice Chair, GE

"While we can't predict the future, Henry and Rohit look at the signals that do contain it. Essential reading for any one wondering about what's next."

-- Ben Page, CEO, IPSOS

"History is paved with thousands of wildly inaccurate predictions about what happens next. Against this backdrop, The Future Normal pieces together fascinating insights from the world's most forward-thinking individuals and companies to give readers a well-reasoned, well-researched roadmap of the trends that are most likely to define tomorrow."

-- Hugh Forrest, SXSW Co-President and Chief Programming Officer

"It's easy to be daunted by the possible strangeness of our future. But fear not - with The Future Normal as your fascinating guidebook, asking the questions you didn't even know you had, you will see fresh new perspectives as to the exciting dawns we all aspire to."

-- Sian Sutherland, Founder, A Plastic Planet

"An important book which brims with optimism, imagination and practical ideas"

-- Julia Hobsbawm, author of The Nowhere Office

"The Future Normal is a collection of thought-provoking concepts and scenarios packaged in a digestible framework. Rohit and Henry have created a new blueprint and discussion guide here for companies and leaders across all industries to use for future busine