The Future of Shopping - by Miya Knights (Hardcover)

About the Book

Utilize new technologies to meet your customers' needs and help them on their purchasing journeys in this increasingly digital era.

Book Synopsis

How can retailers implement the right strategies to optimize customer journeys and adapt to rapid technological change?

The Future of Shopping is a practical guide for managers, brand leaders and retail professionals who want to develop strategies that combine digital innovation with core retail principles. While the fundamentals of why people buy remain constant, how retailers apply them has been transformed by data, AI and emerging platforms.

Written by retail technology expert Miya Knights, this book draws on real-world examples from Amazon, Tesco, Walmart and Temu to show how technology is reshaping the shopping experience. With detailed frameworks and actionable tools, it equips professionals to strengthen credibility, apply models with confidence and deliver measurable career and business impact.

You'll learn how to:
- Apply data-driven insights to anticipate customer needs before they arise
- Implement retail media networks to enhance reach and engagement
- Develop strategies that combine sustainability with digital transformation
- Optimize personalization by aligning generative AI with the human touch
- Build models that connect innovation to measurable business performance

Covering every stage of the customer journey, The Future of Shopping equips mid-career professionals to implement new technologies strategically, optimize performance and advance their influence in a competitive sector.

Themes include: retail strategy, customer journey optimization, digital innovation, retail media networks, sustainability in retail, AI personalization

About the Author

Miya Knights has over 25 years experience as a retail technology analyst, author and consultant, based near Southend-on-Sea, Essex. She publishes Retail Technology magazine and is a member of the Retail Influencer Network, Customer Strategy Network and KPMG Retail Think Tank. She judges the European Retail Technology Awards, The Grocer Gold Awards, the MACH Alliance Impact Awards, the eCommerce Awards, and the B2B BOLD eCommerce Awards. The Retail Technology Innovation Hub and RETHINK Retail acknowledged her as one of the top retail influencers in 2024 and 2025 respectively. She is the co-author of Amazon also published by Kogan Page.