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About this item
Highlights
- Why there is no such thing as a free audience in today's attention economy The internet was supposed to fragment audiences and make media monopolies impossible.
- About the Author: Matthew Hindman is associate professor of media and public affairs at George Washington University and the author of the award-winning book The Myth of Digital Democracy (Princeton).
- 256 Pages
- Political Science, Political Process
Description
Book Synopsis
Why there is no such thing as a free audience in today's attention economy
The internet was supposed to fragment audiences and make media monopolies impossible. Instead, behemoths like Google and Facebook now dominate the time we spend online--and grab all the profits. This provocative and timely book sheds light on the stunning rise of the digital giants and the online struggles of nearly everyone else, and reveals what small players can do to survive in a game that is rigged against them. Challenging some of the most enduring myths of digital life, Matthew Hindman explains why net neutrality alone is no guarantee of an open internet, and demonstrates what it really takes to grow a digital audience in today's competitive online economy.Review Quotes
"Co-winner of the 2019 Goldsmith Book Prize for Academic Books, Shorenstein Center on Media, Politics and Public Policy at the Harvard Kennedy School"
"Winner of the 2018 Frank Luther Mott-Kappa Tau Alpha Journalism and Mass Communication Research Award"
About the Author
Matthew Hindman is associate professor of media and public affairs at George Washington University and the author of the award-winning book The Myth of Digital Democracy (Princeton).Dimensions (Overall): 9.2 Inches (H) x 6.1 Inches (W) x .8 Inches (D)
Weight: .8 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 256
Genre: Political Science
Sub-Genre: Political Process
Publisher: Princeton University Press
Theme: Media & Internet
Format: Paperback
Author: Matthew Hindman
Language: English
Street Date: November 10, 2020
TCIN: 1005553250
UPC: 9780691210209
Item Number (DPCI): 247-40-5131
Origin: Made in the USA or Imported
Shipping details
Estimated ship dimensions: 0.8 inches length x 6.1 inches width x 9.2 inches height
Estimated ship weight: 0.8 pounds
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