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The IPO Playbook - by Steve Cakebread (Hardcover)
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Highlights
- In The IPO Playbook veteran-CFO Steve Cakebread walks readers though the ins and outs of taking your company public, from how to make the decision to do an IPO, to timing, preparation and execution, including building the right internal team and how to select external partners.
- Author(s): Steve Cakebread
- 211 Pages
- Business + Money Management, Education
Description
About the Book
In The IPO Playbook veteran-CFO Steve Cakebread gives readers a glimpse behind the scenes from the early days of Salesforce, Pandora, and Yext, to the bell-ringing moments at the New York Stock Exchange. Steve's stories from Autodesk, Silicon Graphics, and Hewlett Packard make this book an invaluable reference guide and an enjoyable read.Book Synopsis
In The IPO Playbook veteran-CFO Steve Cakebread walks readers though the ins and outs of taking your company public, from how to make the decision to do an IPO, to timing, preparation and execution, including building the right internal team and how to select external partners. Readers get a glimpse behind the scenes from the early, embryonic days of Salesforce, Pandora and Yext, to the bell-ringing moments at the New York Stock Exchange, and the post-IPO years. Steve's stories, from creating three successful IPOs, and his earlier career at Autodesk, Silicon Graphics and Hewlett Packard, make The IPO Playbook an invaluable reference guide and an enjoyable read.Review Quotes
"It's hard to imagine anyone with more experience going public than Steve. His advice for the entire process--from choosing bankers, to directing a very productive roadshow, to pricing and selecting investors--was perfect. Steve helped me and the entire Bill.com team have an amazing experience. Ultimately, following his advice is the best advice I can give anyone." --René Lacerte, CEO, Bill.com
"Steve Cakebread knows the capital markets like few others, having shepherded three tech companies from private ownership to their IPOs and beyond. Readers seeking to learn strategies and key moves around going public--and what follows--will find valuable information in Steve's insights." --Stacey Cunningham, president, New York Stock Exchange
"The public market is a public reckoning for businesses, bringing much-needed transparency, governance, and accountability. Steve Cakebread's The IPO Playbook is the ultimate guide to taking a company public." --Marc Benioff, chairman and co-CEO, Salesforce
Entrepreneurs who envision going public will find value on every page. --Kirkus Reviews
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